How to Write LinkedIn Posts That Attract Clients

I analyzed over 50+ CXO's LinkedIn posts last month. Here's what the most successful posts all had in common: (1) They kept it simple I used to write like I was giving a TED Talk. But no one cared. Why? Because it was at an 10th-grade reading level. Now I write like I talk. Short sentences. Natural flow. It's easier to read, so more people follow along. (2) They showed clear outcomes These posts didn't just offer empty calories. They gave the whole meal. They told people exactly what to do, with specific steps. When you make posts actionable, your audience is compelled to share with others. (3) They formatted for skimming Let's face it - LinkedIn's formatting isn't great. But people love to skim here. So these execs made it easy. They used white space. They broke things up. They made it simple for the reader to digest quickly. (4) They crafted strong hooks I've become obsessed with hooks. The best ones were: → Under 10 words. → Used numbers when possible. → Started with "How I..." Hooks are everything on LinkedIn. So there you have it. Four key elements of successful exec posts on LinkedIn. Are you going to start using any of these techniques?

Your LinkedIn post doesn’t start when you hit publish. It starts 30 minutes before. Most people post and pray. (And hey—prayer is great. Just maybe not about LinkedIn 😅) Here’s the engagement strategy I teach clients who want visibility, leads, and real traction: 1️⃣ The 30-Minute Pre-Engagement Rule (a.k.a. Content Seeding) Don’t just drop your post cold. Warm up the feed. Before you publish, comment on 5–10 posts from people you want your content to reach. When you engage with them, you trigger LinkedIn to surface your upcoming post in their feed once it goes live. 📌 Pro Tip: Prioritize → Your ideal audience → Past engagers → Active accounts with good reach (they help amplify you if they engage) This is how you train the algorithm to pay attention. 2️⃣ The 15-Minute Post-Boost Once you publish, your post enters a test phase. It’s tracking: → How fast you get engagement → Whether people stick around (dwell time) → If the comments spark back-and-forth conversation So when the comments start coming in, don’t ghost. Reply quickly. Ask questions. Keep the thread alive. Every interaction signals to LinkedIn: “This post has value.” 3️⃣ The First 3-Hour Window Is Critical Your post gets a short trial run. If it performs, it gets pushed to a wider audience. If not, it gets buried. Remember: LinkedIn is in the business of keeping people on the platform. It rewards content that does the same. Your job in this window:  → Keep the engagement active  → Drop a thoughtful comment on your own post to extend the conversation.  → Send it to a few trusted peers and say, “Would love your POV on this.” (Don't spam though. Make it relevant.) Bonus: Save outbound DMs for people who actually care about the topic.  You’ll get better feedback and avoid annoying your network. Most people treat LinkedIn like a billboard. Top performers treat it like a system. Which of these tactics do you already use? Which one will you try next? 👇

I’ve closed $2.8M on LinkedIn in 2024, reached 6 figure/mo and helped dozens of agencies to scale using 3 tactics: 1. Create Case-Study Posts (2–3 Times a Week) Forget posting daily or leaving spammy comments. Instead: - Post 2–3 times a week (best days: Tues-Thurs, 9-11 AM). - Write posts solving a specific client problem, structured like a case study: 1) Start with a pain point (e.g., “A cold email agency struggled with 1% response rates.”) 2) Share your solution (e.g., “We fixed their targeting, hook, and offer.”) 3) End with a result (e.g., “Response rates jumped to 12%, landing meetings with top companies.”). 4) Call to Action: End with a question like, “What’s your current response rate? Drop it below, and I’ll share a tip to improve it.” 2. The Connection Method Stop pitching right after connecting. Instead: - Find 10 engaged prospects (people commenting on your posts or others in your niche). - Send personalized connection requests mentioning their engagement. 1) Example: “Hey [Name], saw your comment on [Post Topic]. I’d love to connect and share insights on [relevant topic].” - After they accept, wait 48 hours before messaging. In the meantime, engage with 2–3 of their posts. - Share a useful resource with a personal note: 1) Example: “Hey [Name], as promised, here’s the framework that helped us boost response rates. The section on [specific problem] might be especially helpful.” 3. Referral System Referrals aren’t just luck. You can create them. Here’s how: - Find your top 5 client success stories. - Share those stories as case studies or appreciation posts (tag your client!). 1) Example: “Huge shoutout to [Client Name]! They went from 2 meetings/week to 15 with a 12% response rate. Proud to be part of their success!” - Look at their connections and reach out to similar businesses. 1) Example: “Hey [Name], I saw you’re connected with [Client]. We helped them go from [Before] to [After]. I’d love to share the exact framework we used!” These strategies are important, but work a fraction as well without a attached cold email system. Comment "System" to see how I pair this with cold email to close deals. What’s your biggest LinkedIn challenge? Let me know, and I’ll share a tip to help!

How to Create Better LinkedIn Content That Engages Your Audience Transcend simple likes and comments and create real conversations. This builds relationships, trust and creates paying clients, partners, and supporters. True engagement ultimately drives business results. My recent content strategy overhaul centered on three key pillars: ★ Relatability ★ Problem-solving ★ Collaborative spotlighting First, authenticity is paramount. To connect on a deeper level, inject human elements into your posts. 1️⃣ Share personal anecdotes that reveal your personality and values, demonstrating vulnerability and building rapport. 💁🏻♂️ For example, openly discussing my role as a single father working in IT helps build trust and creates a relatable image. This transparency fosters genuine connection, moving beyond superficial engagement. 2️⃣ Second, focus on addressing the pain points of your target audience. - Instead of solely promoting your services, offer valuable insights and solutions. - Create content that provides actionable tips, addresses common challenges, or offers informative explanations. - By positioning yourself as a resource who understands and addresses their concerns, you build credibility and establish yourself as an authority. - This type of problem-solving content attracts organic engagement and positions you as a helpful resource. 3️⃣ Finally, leverage the power of collaboration. - Actively engage with and highlight other professionals in your field. This could involve sharing insightful articles, featuring colleagues' work, or offering congratulations on achievements. - Giving credit where credit is due not only strengthens professional relationships but also demonstrates your commitment to community building. 🤜🏻💥🤛🏾 This approach enhances visibility, builds mutual respect, and builds a powerful network. In summary, my approach focuses on humanizing my brand through relatable storytelling, addressing audience needs through problem-solving content, and expanding reach through strategic collaborations. Remember, consistent application of these three pillars—relatability, problem-solving, and collaborative spotlighting—can significantly increase the quality and effectiveness of your LinkedIn presence. I'm happy to discuss this further; feel free to connect! #linkedinexpert #socialselling #linkedintips