1. Which of the following is NOT a common problem with field studies?
    1. Users use the field session to ask for new features or complain about the UI.
    2. Users slide into the “host” role and try to please the researcher.
    3. Users talk about their activities instead of showing what they do to the researcher.
    4. Users ignore the researcher and engage in tasks unrelated to the study.

     

     

  2. What is a Sankey diagram used for in UX?
    1. Visualizing pathways that users take on a website
    2. Prioritizing features to address in the next design iteration
    3. Understanding the demographics of a target user population
    4. Organizing related facts or ideas into distinct clusters

     

     

  3. What is a common usability issue in infinite-scrolling lists?
    1. Increased interaction cost compared to pagination
    2. Difficulty accessing the page footer
    3. Lack of scannability of the elements in the list
    4. Poor discoverability of the elements in the list

     

     

  4. Which of the following is true of focus groups?
    1. They are used to conduct A/B testing on different design prototypes.
    2. They provide detailed insights on the usability of a product.
    3. They provide data about how users interact with a product in a natural setting.
    4. They can be affected by group think.

     

     

  5. Which of the following describes Fitts’s law?
    1. The movement time to a target depends on the distance to the target and on the size of the target.
    2. The time to select an item in a list of items depends on the number of items in that list.
    3. The time to move a cursor on a path (such as a slider) depends on the length of the path and on the width of the path.
    4. The time to perform a task depends on the number of practice trials that the user has had with that task.

     

     

  6. An antipersona is a representation of:
    1. An ideal user of a product
    2. A typical or target user of a product
    3. A user that could misuse a product in ways that could impact target audiences and the business
    4. A user that could use a product in new, innovative ways that were unplanned by the business

     

     

  7. What is the funnel technique in UX research?
    1. Distributing a survey to a large number of participants and then invited a selected few for individual interviews
    2. Starting with broad questions before getting to more specific ones in user interviews and moderated user tests
    3. Visualizing the number of users who drop off at each step in a process
    4. Visualizing the process that the user goes through to accomplish a goal

     

     

  8. Which of the following is a key aspect of the Wizard of Oz method in UX?
    1. Testing a fully functional prototype with users
    2. Creating a realistic mockup
    3. Using a human stand-in to simulate a computer system
    4. Conducting user research to inform design decisions

     

     

  9. A cognitive walkthrough is a:
    1. A user-research method in which a participant uses a prototype to walk through the different steps of a task
    2. A usability-evaluation method in which a usability expert assigns one or more quantitative ratings to each step of a design
    3. A usability-inspection method in which a usability specialist evaluates each step of an interaction using established usability principles
    4. A usability-inspection method in which a team of evaluators goes through the different steps of the task, taking a user’s perspective

     

     

  10. Where should language switchers be placed on a desktop ecommerce website?
    1. In the top left or top right corner of every page
    2. In the footer of every page
    3. Under Help
    4. Under My Account

     

In This Article:

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