Prospective university students are selective when applying to schools. They share many of the same questions and expect communications to be personalized.
Our research shows that emojis in subject lines increase negative sentiment toward an email and do not increase the likelihood of an email being opened.
When emergency situations impact retail operations, stores must inform customers of resulting changes to services with salient communications across all channels.
Status trackers are pull; progress updates are push. Both are used to track the delivery of a product or service. When they work together effectively, users are informed and in control.
Your customers want email newsletters that provide immediate utility. Thoughtful layout, image choices, and formatting will help you win over subscribers on your mailing list.
Newsletter recipients expect high-quality images, but excessive focus on graphic design can result in emails that are illegible, unusable, and can’t deliver on business goals.
Focus on the first 40 characters. Descriptive and well-written subject lines allow recipients to make an informed decision to get more details or move on.
Mobile use strengthens email marketing's benefits by offering ubiquitous newsletter access, but it also introduces new usability limitations for template design.
Automated email can improve customer service, strengthen relationships, and help websites bypass search engines. But most messages fared poorly in user testing and didn't fulfill this potential.
Newsletter usability has increased since our last study, but the competition for users' attention has also grown with the ever-increasing glut of information.
