Understanding Conversion Rate Optimization

Use conversion rate optimization (CRO) to maximize a Shopify store’s potential.

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About this course

This course teaches you how to apply conversion rate optimization (CRO) best practices to your Shopify store and how to evaluate the way visitors interact with different page types within a Shopify store.

Curriculum35

  • Introduction
  • CRO overview
  • Understanding CRO
  • Optimization framework
  • Visitor intent and page types
  • CRO best practices
  • Optimizing Shopify pages
  • Recommended CRO audit process
  • Merchant story
  • Closing
  • Wrap-up and next steps
  • Course quiz
  • Course feedback

About this course

This course teaches you how to apply conversion rate optimization (CRO) best practices to your Shopify store and how to evaluate the way visitors interact with different page types within a Shopify store.

Curriculum35

  • Introduction
  • CRO overview
  • Understanding CRO
  • Optimization framework
  • Visitor intent and page types
  • CRO best practices
  • Optimizing Shopify pages
  • Recommended CRO audit process
  • Merchant story
  • Closing
  • Wrap-up and next steps
  • Course quiz
  • Course feedback