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Drive growth for SaaS through LinkedIn HTW 2018
Valentin Radu, a serial entrepreneur from Bucharest, Romania, has founded four companies and serves as the CEO of Omniconvert. The document discusses common challenges for SaaS businesses, such as prioritization and customer acquisition strategies, along with market statistics that highlight the importance of performance metrics and customer engagement. It also offers insights on effective product distribution and outreach tactics on LinkedIn.
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Drive growth for SaaS through LinkedIn HTW 2018
- 1. H f SS f L
- 2. > Serial entrepreneurfrom Bucharest, Romania > Founded 4 companies (1 good exit, 1 painful failure, 2 running) Valentin Radu CEO & founder Omniconvert
- 5. Photo by JoseFrancisco Morales on Un
- 6. 3 surprising factsabout SaaS Photo by Andre Guerra on Unsplash
- 7. The median costfor a SaaS company to acquire $1 of new customer revenue is $1.18 (ForEntrepreneurs)
- 8. High-growth SaaS companiesgenerate 40% more leads, per month, than their slower growing counterparts. (InsightSquared)
- 9. 50% of payingcustomers log in to their SaaS service less than once a month (or not at all). (Totango)
- 10. Priorities can makeor break your SaaS
- 12. + + ++ = 1 2 3 4 5
- 13. + + ++ = 1 2 3 4 5
- 14. SaaS priorities Customer Research MVP Product Distribution Onboarding RetentionFunding Branding CPF Nice 2 have or not useless in this phase 1 NeededMust-have Product development 3 PMF 1 3 1 1 3 11 2 3 11 21 3 32 121 32 2
- 15. Problem #1 You don’tknow/forget where you are in your SaaS Journey => wrong priorities
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- 18. Not converting enoughtrials into customers? => Develop new features. You don’t know why you’re not growing? => Develop new features. Time to close a customer is too high? => Develop new features. Customers are churning too fast? => Develop new features.
- 19. Not converting enoughvisitors into customers? => Redesign your ICP, find&treat objections You don’t know why yous SaaS is not growing? => Talk to other entrepreneurs, analyze the market cycle, ask your prospects, analyze the objections, the product or go to therapy Time to close a customer is too high? => A/B test, find out new markets, new channels, do pricing tweaks Customers are churning too fast? => Find out what kind of needs they cover with your product, what would make them successful and what they perceive as value.
- 20. Problem #3 You’re movingtoo slow
- 21. LTV >3x CAC,and Months to Recover < 12 months are benchmarks for SaaS startup success. (David Skok)
- 22. Product dev Photo by RobertAnasch on Unsplash Product dev PRODUCT DISTRIBUTION PRODUCT DISTRIBUTION OR
- 23. Paid search Display SEO Facebook Youtube videos LinkedINorganic Linkedin messages Influencers PR Direct mailing Conferences Cost Relevance ROI Time to impact
- 24. Paid search Display SEO Facebook Youtube videos LinkedINorganic Linkedin messages Influencers PR Direct mailing Conferences Cost Relevance ROI Time to impact
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- 26. Type of postShare of views Share of posts Opportunity to post Engagement rate (how many views / total views in 90 days) (how many posts/ total posts in 90 days) (share of views / share of posts * Engagement rate) (Likes & comments & shares) Personal view or experience 93.54% 44.44% 128.38% 0.61% Self-promo 3.28% 13.33% 22.65% 0.92% Market statistics 1.31% 20.00% 5.42% 0.83% Share 0.36% 2.22% 3.53% 0.22% Event 0.81% 13.33% 2.90% 0.48% Share about an influencer 0.71% 2.22% 17.90% 0.56% Sample size: 440893 views in 90 days
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- 30. Propose a freeproduct Ask for help Ask him/her for feedback as an expert Promise a future benefit for him Promise a future benefit for his/her company Simply want to connect Say nothing, but ask for connecting Connection Follow-up Direct Request/InMail Message Message
- 31. Linkedin Access Automation tools (for outreach) URLshorteners (for tracking) Email follow-ups
- 32. Connection requests Average response rate Acceptance Rate CTR (Clicks/ Connection requests) Opportunities (callbooked) Valentin 1901 49% 40.27% 2.38% 9 Mara 2495 43% 10.58% 2.77% 5 Maria 1910 34% 34.71% 2.63% 6 Dobra 1896 32% 33.91% 3.43% 7 Cosmin 2385 23% 31.95% 4.21% 4 Albert 2040 22% 32.84% 3.33% 5 Total 12627 34% 30.71% 3.13% 38
- 33. Limits 150 connection request/ day 300 direct messages /day => 1 profile = 4.500 connection requests/ mo 9.000 direct messages / mo Photo by PAUL SMITH on Unsplash
- 34. 5 years >31kwebsites >2 BN requests / month
- 35. Thank You & Thankyou! www.omniconvert.com