About Us

Launched in June 2020, Sportico (a PMC company) is the default resource for professionals seeking the latest and highest quality news and information in the $500 billion worldwide sports industry. With a robust digital platform, newsletters and events, Sportico delivers breaking headlines and analysis championing the innovation and creativity that will change not only the business of sports, but the world.

Led by Scott Soshnick and an editorial team of the most accomplished journalists and visionaries in the field, Sportico empowers readers with the context and insights needed to understand an evolving sports ecosystem – where teams are incubators and innovation labs, franchise values are soaring, players’ unions are accelerators and athletes will not stick to sports.