2026 Rates & Dates

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Targeting - National Targeting - National Half-Circ Targeting - California Targeting - Capital Targeting - East Central Targeting - Florida Targeting - Great Lakes Targeting - Mid-Atlantic Targeting - New England Targeting - Pacific Northwest Targeting - Pacific Southwest Targeting - Southeast Targeting - Southwest Targeting - Texas Targeting - West Central

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National
National Half-Circ
California
Capital
East Central
Florida
Great Lakes
Mid-Atlantic
New England
Pacific Northwest
Pacific Southwest
Southeast
Southwest
Texas
West Central

50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

National - Rate base 19,500,000

Unit B&W 4 Color
Page $706,790 $785,310
2/3 546,580 607,300
1/2 459,400 510,450
1/3 329,830 366,480
2nd Cover - 942,370
3rd Cover - 863,840
4th Cover - 1,020,910

Unit	B&W	4 Color
Page	$706,790	$785,310
2/3	546,580	607,300
1/2	459,400	510,450
1/3	329,830	366,480
2nd Cover	-	942,370
3rd Cover	-	863,840
4th Cover	-	1,020,910

National - Rate base 3,250,000

Unit B&W 4 Color
Page $155,740 $173,040
2/3 120,440 133,820
1/2 101,230 112,480
1/3 72,680 80,750
2nd Cover - 207,650
3rd Cover - 190,340
4th Cover - 224,950

Unit	B&W	4 Color
Page	$155,740	$173,040
2/3	120,440	133,820
1/2	101,230	112,480
1/3	72,680	80,750
2nd Cover	-	207,650
3rd Cover	-	190,340
4th Cover	-	224,950

National - Rate base 5,250,000

Unit B&W 4 Color
Page $237,070 $263,410
2/3 183,330 203,700
1/2 154,090 171,220
1/3 110,630 122,930
2nd Cover - 316,090
3rd Cover - 289,750
4th Cover - 342,440

Unit	B&W	4 Color
Page	$237,070	$263,410
2/3	183,330	203,700
1/2	154,090	171,220
1/3	110,630	122,930
2nd Cover	-	316,090
3rd Cover	-	289,750
4th Cover	-	342,440

National - Rate base 11,000,000

Unit B&W 4 Color
Page $408,530 $453,910
2/3 315,920 351,020
1/2 265,530 295,040
1/3 190,640 211,830
2nd Cover - 544,690
3rd Cover - 499,300
4th Cover - 590,090

Unit	B&W	4 Color
Page	$408,530	$453,910
2/3	315,920	351,020
1/2	265,530	295,040
1/3	190,640	211,830
2nd Cover	-	544,690
3rd Cover	-	499,300
4th Cover	-	590,090

National - Rate base 8,500,000

Unit B&W 4 Color
Page $354,170 $393,520
2/3 273,890 304,320
1/2 230,200 255,790
1/3 165,280 183,640
2nd Cover - 472,220
3rd Cover - 432,870
4th Cover - 511,580

Unit	B&W	4 Color
Page	$354,170	$393,520
2/3	273,890	304,320
1/2	230,200	255,790
1/3	165,280	183,640
2nd Cover	-	472,220
3rd Cover	-	432,870
4th Cover	-	511,580

National - Rate base 16,250,000

Unit B&W 4 Color
Page $606,600 $673,990
2/3 469,100 521,210
1/2 394,280 438,090
1/3 283,080 314,530
2nd Cover - 808,790
3rd Cover - 741,390
4th Cover - 876,200

Unit	B&W	4 Color
Page	$606,600	$673,990
2/3	469,100	521,210
1/2	394,280	438,090
1/3	283,080	314,530
2nd Cover	-	808,790
3rd Cover	-	741,390
4th Cover	-	876,200

50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

National Half-Circ - Rate base 9,750,000

Unit B&W 4 Color
Page $395,840 $439,820
2/3 306,110 340,120
1/2 257,290 285,880
1/3 184,720 205,250

Unit	B&W	4 Color
Page	$395,840	$439,820
2/3	306,110	340,120
1/2	257,290	285,880
1/3	184,720	205,250

National Half-Circ - Rate base 1,625,000

Unit B&W 4 Color
Page $87,210 $96,900
2/3 67,440 74,940
1/2 56,690 62,990
1/3 40,700 45,220

Unit	B&W	4 Color
Page	$87,210	$96,900
2/3	67,440	74,940
1/2	56,690	62,990
1/3	40,700	45,220

National Half-Circ - Rate base 2,625,000

Unit B&W 4 Color
Page $132,780 $147,530
2/3 102,680 114,090
1/2 86,300 95,890
1/3 61,960 68,850

Unit	B&W	4 Color
Page	$132,780	$147,530
2/3	102,680	114,090
1/2	86,300	95,890
1/3	61,960	68,850

National Half-Circ - Rate base 5,500,000

Unit B&W 4 Color
Page $228,780 $254,200
2/3 176,920 196,580
1/2 148,700 165,230
1/3 106,760 118,630

Unit	B&W	4 Color
Page	$228,780	$254,200
2/3	176,920	196,580
1/2	148,700	165,230
1/3	106,760	118,630

National Half-Circ - Rate base 4,250,000

Unit B&W 4 Color
Page $198,360 $220,400
2/3 153,400 170,440
1/2 128,930 143,260
1/3 92,570 102,850

Unit	B&W	4 Color
Page	$198,360	$220,400
2/3	153,400	170,440
1/2	128,930	143,260
1/3	92,570	102,850

National Half-Circ - Rate base 8,125,000

Unit B&W 4 Color
Page $339,760 $377,500
2/3 262,740 291,930
1/2 220,830 245,380
1/3 158,550 176,170

Unit	B&W	4 Color
Page	$339,760	$377,500
2/3	262,740	291,930
1/2	220,830	245,380
1/3	158,550	176,170

50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

California - Rate base 1,634,000

Unit B&W 4 Color
Page $101,646 $112,940
1/2 66,070 73,411
1/3 47,435 52,705

Unit	B&W	4 Color
Page	$101,646	$112,940
1/2	66,070	73,411
1/3	47,435	52,705

California - Rate base 276,000

Unit B&W 4 Color
Page $23,949 $26,610
1/2 15,567 17,297
1/3 11,176 12,418

Unit	B&W	4 Color
Page	$23,949	$26,610
1/2	15,567	17,297
1/3	11,176	12,418

California - Rate base 424,000

Unit B&W 4 Color
Page $34,848 $38,720
1/2 22,651 25,168
1/3 16,262 18,069

Unit	B&W	4 Color
Page	$34,848	$38,720
1/2	22,651	25,168
1/3	16,262	18,069

California - Rate base 934,000

Unit B&W 4 Color
Page $65,511 $72,790
1/2 42,582 47,314
1/3 30,572 33,969

Unit	B&W	4 Color
Page	$65,511	$72,790
1/2	42,582	47,314
1/3	30,572	33,969

California - Rate base 700,000

Unit B&W 4 Color
Page $52,740 $58,600
1/2 34,281 38,090
1/3 24,612 27,347

Unit	B&W	4 Color
Page	$52,740	$58,600
1/2	34,281	38,090
1/3	24,612	27,347

California - Rate base 1,358,000

Unit B&W 4 Color
Page $95,346 $105,940
1/2 61,975 68,861
1/3 44,495 49,439

Unit	B&W	4 Color
Page	$95,346	$105,940
1/2	61,975	68,861
1/3	44,495	49,439

50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

Capital - Rate base 1,053,000

Unit B&W 4 Color
Page $64,899 $72,110
1/2 42,184 46,872
1/3 30,286 33,651

Unit	B&W	4 Color
Page	$64,899	$72,110
1/2	42,184	46,872
1/3	30,286	33,651

Capital - Rate base 174,000

Unit B&W 4 Color
Page $14,958 $16,620
1/2 9,723 10,803
1/3 6,980 7,756

Unit	B&W	4 Color
Page	$14,958	$16,620
1/2	9,723	10,803
1/3	6,980	7,756

Capital - Rate base 292,000

Unit B&W 4 Color
Page $23,769 $26,410
1/2 15,450 17,167
1/3 11,092 12,325

Unit	B&W	4 Color
Page	$23,769	$26,410
1/2	15,450	17,167
1/3	11,092	12,325

Capital - Rate base 587,000

Unit B&W 4 Color
Page $40,788 $45,320
1/2 26,512 29,458
1/3 19,034 21,149

Unit	B&W	4 Color
Page	$40,788	$45,320
1/2	26,512	29,458
1/3	19,034	21,149

Capital - Rate base 466,000

Unit B&W 4 Color
Page $34,767 $38,630
1/2 22,599 25,110
1/3 16,225 18,027

Unit	B&W	4 Color
Page	$34,767	$38,630
1/2	22,599	25,110
1/3	16,225	18,027

Capital - Rate base 879,000

Unit B&W 4 Color
Page $61,137 $67,930
1/2 39,739 44,155
1/3 28,531 31,701

Unit	B&W	4 Color
Page	$61,137	$67,930
1/2	39,739	44,155
1/3	28,531	31,701

50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

East Central - Rate base 1,402,000

Unit B&W 4 Color
Page $83,934 $93,260
1/2 54,557 60,619
1/3 39,169 43,521

Unit	B&W	4 Color
Page	$83,934	$93,260
1/2	54,557	60,619
1/3	39,169	43,521

East Central - Rate base 203,000

Unit B&W 4 Color
Page $16,947 $18,830
1/2 11,016 12,240
1/3 7,909 8,787

Unit	B&W	4 Color
Page	$16,947	$18,830
1/2	11,016	12,240
1/3	7,909	8,787

East Central - Rate base 380,000

Unit B&W 4 Color
Page $30,051 $33,390
1/2 19,533 21,704
1/3 14,024 15,582

Unit	B&W	4 Color
Page	$30,051	$33,390
1/2	19,533	21,704
1/3	14,024	15,582

East Central - Rate base 819,000

Unit B&W 4 Color
Page $55,278 $61,420
1/2 35,931 39,923
1/3 25,796 28,663

Unit	B&W	4 Color
Page	$55,278	$61,420
1/2	35,931	39,923
1/3	25,796	28,663

East Central - Rate base 583,000

Unit B&W 4 Color
Page $42,255 $46,950
1/2 27,466 30,518
1/3 19,719 21,910

Unit	B&W	4 Color
Page	$42,255	$46,950
1/2	27,466	30,518
1/3	19,719	21,910

East Central - Rate base 1,199,000

Unit B&W 4 Color
Page $81,000 $90,000
1/2 52,650 58,500
1/3 37,800 42,000

Unit	B&W	4 Color
Page	$81,000	$90,000
1/2	52,650	58,500
1/3	37,800	42,000

50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

Florida - Rate base 1,433,000

Unit B&W 4 Color
Page $89,145 $99,050
1/2 57,944 64,383
1/3 41,601 46,223

Unit	B&W	4 Color
Page	$89,145	$99,050
1/2	57,944	64,383
1/3	41,601	46,223

Florida - Rate base 231,000

Unit B&W 4 Color
Page $20,052 $22,280
1/2 13,034 14,482
1/3 9,358 10,397

Unit	B&W	4 Color
Page	$20,052	$22,280
1/2	13,034	14,482
1/3	9,358	10,397

Florida - Rate base 373,000

Unit B&W 4 Color
Page $30,654 $34,060
1/2 19,925 22,139
1/3 14,305 15,895

Unit	B&W	4 Color
Page	$30,654	$34,060
1/2	19,925	22,139
1/3	14,305	15,895

Florida - Rate base 829,000

Unit B&W 4 Color
Page $58,140 $64,600
1/2 37,791 41,990
1/3 27,132 30,147

Unit	B&W	4 Color
Page	$58,140	$64,600
1/2	37,791	41,990
1/3	27,132	30,147

Florida - Rate base 604,000

Unit B&W 4 Color
Page $45,504 $50,560
1/2 29,578 32,864
1/3 21,235 23,595

Unit	B&W	4 Color
Page	$45,504	$50,560
1/2	29,578	32,864
1/3	21,235	23,595

Florida - Rate base 1,202,000

Unit B&W 4 Color
Page $84,393 $93,770
1/2 54,855 60,951
1/3 39,383 43,759

Unit	B&W	4 Color
Page	$84,393	$93,770
1/2	54,855	60,951
1/3	39,383	43,759

50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

Great Lakes - Rate base 2,425,000

Unit B&W 4 Color
Page $129,510 $143,900
1/2 84,182 93,535
1/3 60,438 67,153

Unit	B&W	4 Color
Page	$129,510	$143,900
1/2	84,182	93,535
1/3	60,438	67,153

Great Lakes - Rate base 353,000

Unit B&W 4 Color
Page $26,298 $29,220
1/2 17,094 18,993
1/3 12,272 13,636

Unit	B&W	4 Color
Page	$26,298	$29,220
1/2	17,094	18,993
1/3	12,272	13,636

Great Lakes - Rate base 676,000

Unit B&W 4 Color
Page $47,700 $53,000
1/2 31,005 34,450
1/3 22,260 24,733

Unit	B&W	4 Color
Page	$47,700	$53,000
1/2	31,005	34,450
1/3	22,260	24,733

Great Lakes - Rate base 1,396,000

Unit B&W 4 Color
Page $84,051 $93,390
1/2 54,633 60,704
1/3 39,224 43,582

Unit	B&W	4 Color
Page	$84,051	$93,390
1/2	54,633	60,704
1/3	39,224	43,582

Great Lakes - Rate base 1,029,000

Unit B&W 4 Color
Page $66,546 $73,940
1/2 43,255 48,061
1/3 31,055 34,505

Unit	B&W	4 Color
Page	$66,546	$73,940
1/2	43,255	48,061
1/3	31,055	34,505

Great Lakes - Rate base 2,072,000

Unit B&W 4 Color
Page $124,884 $138,760
1/2 81,175 90,194
1/3 58,279 64,755

Unit	B&W	4 Color
Page	$124,884	$138,760
1/2	81,175	90,194
1/3	58,279	64,755

50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

Mid-Atlantic - Rate base 2,628,000

Unit B&W 4 Color
Page $140,355 $155,950
1/2 91,231 101,368
1/3 65,499 72,777

Unit	B&W	4 Color
Page	$140,355	$155,950
1/2	91,231	101,368
1/3	65,499	72,777

Mid-Atlantic - Rate base 381,000

Unit B&W 4 Color
Page $28,386 $31,540
1/2 18,451 20,501
1/3 13,247 14,719

Unit	B&W	4 Color
Page	$28,386	$31,540
1/2	18,451	20,501
1/3	13,247	14,719

Mid-Atlantic - Rate base 737,000

Unit B&W 4 Color
Page $52,002 $57,780
1/2 33,801 37,557
1/3 24,268 26,964

Unit	B&W	4 Color
Page	$52,002	$57,780
1/2	33,801	37,557
1/3	24,268	26,964

Mid-Atlantic - Rate base 1,510,000

Unit B&W 4 Color
Page $90,918 $101,020
1/2 59,097 65,663
1/3 42,428 47,143

Unit	B&W	4 Color
Page	$90,918	$101,020
1/2	59,097	65,663
1/3	42,428	47,143

Mid-Atlantic - Rate base 1,118,000

Unit B&W 4 Color
Page $72,306 $80,340
1/2 46,999 52,221
1/3 33,743 37,492

Unit	B&W	4 Color
Page	$72,306	$80,340
1/2	46,999	52,221
1/3	33,743	37,492

Mid-Atlantic - Rate base 2,247,000

Unit B&W 4 Color
Page $135,432 $150,480
1/2 88,031 97,812
1/3 63,202 70,224

Unit	B&W	4 Color
Page	$135,432	$150,480
1/2	88,031	97,812
1/3	63,202	70,224

50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

New England - Rate base 991,000

Unit B&W 4 Color
Page $61,074 $67,860
1/2 39,698 44,109
1/3 28,501 31,668

Unit	B&W	4 Color
Page	$61,074	$67,860
1/2	39,698	44,109
1/3	28,501	31,668

New England - Rate base 131,000

Unit B&W 4 Color
Page $11,259 $12,510
1/2 7,318 8,132
1/3 5,254 5,838

Unit	B&W	4 Color
Page	$11,259	$12,510
1/2	7,318	8,132
1/3	5,254	5,838

New England - Rate base 268,000

Unit B&W 4 Color
Page $21,816 $24,240
1/2 14,180 15,756
1/3 10,181 11,312

New England - Rate base 592,000

Unit B&W 4 Color
Page $41,139 $45,710
1/2 26,740 29,712
1/3 19,198 21,331

New England - Rate base 399,000

Unit B&W 4 Color
Page $29,763 $33,070
1/2 19,346 21,496
1/3 13,889 15,433

New England - Rate base 860,000

Unit B&W 4 Color
Page $59,814 $66,460
1/2 38,879 43,199
1/3 27,913 31,015

50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

Pacific Northwest - Rate base 934,000

Unit B&W 4 Color
Page $57,564 $63,960
1/2 37,417 41,574
1/3 26,863 29,848

Pacific Northwest - Rate base 134,000

Unit B&W 4 Color
Page $11,520 $12,800
1/2 7,488 8,320
1/3 5,376 5,973

Pacific Northwest - Rate base 231,000

Unit B&W 4 Color
Page $18,801 $20,890
1/2 12,221 13,579
1/3 8,774 9,749

Pacific Northwest - Rate base 569,000

Unit B&W 4 Color
Page $39,537 $43,930
1/2 25,699 28,555
1/3 18,451 20,501

Pacific Northwest - Rate base 365,000

Unit B&W 4 Color
Page $27,225 $30,250
1/2 17,696 19,663
1/3 12,705 14,117

Pacific Northwest - Rate base 800,000

Unit B&W 4 Color
Page $55,638 $61,820
1/2 36,165 40,183
1/3 25,964 28,849

50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

Pacific Southwest - Rate base 2,328,000

Unit B&W 4 Color
Page $131,139 $145,710
1/2 85,240 94,712
1/3 61,198 67,998

Pacific Southwest - Rate base 378,000

Unit B&W 4 Color
Page $29,700 $33,000
1/2 19,305 21,450
1/3 13,860 15,400

Pacific Southwest - Rate base 601,000

Unit B&W 4 Color
Page $44,730 $49,700
1/2 29,075 32,305
1/3 20,874 23,193

Pacific Southwest - Rate base 1,349,000

Unit B&W 4 Color
Page $85,707 $95,230
1/2 55,710 61,900
1/3 39,997 44,441

Pacific Southwest - Rate base 979,000

Unit B&W 4 Color
Page $66,789 $74,210
1/2 43,413 48,237
1/3 31,168 34,631

Pacific Southwest - Rate base 1,950,000

Unit B&W 4 Color
Page $123,975 $137,750
1/2 80,584 89,538
1/3 57,855 64,283

50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

Southeast - Rate base 3,468,000

Unit B&W 4 Color
Page $185,211 $205,790
1/2 120,387 133,764
1/3 86,432 96,035

Southeast - Rate base 608,000

Unit B&W 4 Color
Page $45,288 $50,320
1/2 29,437 32,708
1/3 21,134 23,483

Southeast - Rate base 929,000

Unit B&W 4 Color
Page $65,547 $72,830
1/2 42,606 47,340
1/3 30,589 33,987

Southeast - Rate base 1,931,000

Unit B&W 4 Color
Page $116,262 $129,180
1/2 75,570 83,967
1/3 54,256 60,284

Southeast - Rate base 1,537,000

Unit B&W 4 Color
Page $99,405 $110,450
1/2 64,613 71,793
1/3 46,389 51,543

Southeast - Rate base 2,860,000

Unit B&W 4 Color
Page $172,377 $191,530
1/2 112,045 124,495
1/3 80,443 89,381

50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

Southwest - Rate base 1,834,000

Unit B&W 4 Color
Page $109,800 $122,000
1/2 71,370 79,300
1/3 51,240 56,933

Southwest - Rate base 375,000

Unit B&W 4 Color
Page $31,302 $34,780
1/2 20,346 22,607
1/3 14,608 16,231

Southwest - Rate base 501,000

Unit B&W 4 Color
Page $39,618 $44,020
1/2 25,752 28,613
1/3 18,488 20,543

Southwest - Rate base 958,000

Unit B&W 4 Color
Page $64,656 $71,840
1/2 42,026 46,696
1/3 30,173 33,525

Southwest - Rate base 876,000

Unit B&W 4 Color
Page $63,486 $70,540
1/2 41,266 45,851
1/3 29,627 32,919

Southwest - Rate base 1,459,000

Unit B&W 4 Color
Page $98,559 $109,510
1/2 64,063 71,182
1/3 45,994 51,105

50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

Texas - Rate base 1,200,000

Unit B&W 4 Color
Page $74,646 $82,940
1/2 48,520 53,911
1/3 34,835 38,705

Texas - Rate base 267,000

Unit B&W 4 Color
Page $23,175 $25,750
1/2 15,064 16,738
1/3 10,815 12,017

Texas - Rate base 331,000

Unit B&W 4 Color
Page $27,198 $30,220
1/2 17,679 19,643
1/3 12,692 14,103

Texas - Rate base 602,000

Unit B&W 4 Color
Page $42,219 $46,910
1/2 27,442 30,492
1/3 19,702 21,891

Texas - Rate base 598,000

Unit B&W 4 Color
Page $45,054 $50,060
1/2 29,285 32,539
1/3 21,025 23,361

Texas - Rate base 933,000

Unit B&W 4 Color
Page $65,502 $72,780
1/2 42,576 47,307
1/3 30,568 33,964

50+ Full Run 50-59 Edition 60-69 Edition 70+ Edition 50-69 Edition 60+ Edition

West Central - Rate base 920,000

Unit B&W 4 Color
Page $56,700 $63,000
1/2 36,855 40,950
1/3 26,460 29,400

West Central - Rate base 124,000

Unit B&W 4 Color
Page $10,656 $11,840
1/2 6,926 7,696
1/3 4,973 5,525

West Central - Rate base 250,000

Unit B&W 4 Color
Page $20,349 $22,610
1/2 13,227 14,697
1/3 9,496 10,551

West Central - Rate base 546,000

Unit B&W 4 Color
Page $37,944 $42,160
1/2 24,664 27,404
1/3 17,707 19,675

West Central - Rate base 374,000

Unit B&W 4 Color
Page $27,900 $31,000
1/2 18,135 20,150
1/3 13,020 14,467

West Central - Rate base 796,000

Unit B&W 4 Color
Page $55,359 $61,510
1/2 35,983 39,982
1/3 25,834 28,705

Rate Base: 19.5 Million

DOWNLOAD OUR 2026

Closing Dates and In-Home Estimates

National

Issue	Ad Copy Clearance	Space/Material
Dec/Jan	9/24/25	10/1/25
Feb/Mar	11/17/25	11/24/25
Apr/May	1/22/26	1/29/26
Jun/Jul	3/23/26	3/30/26
Aug/Sep	5/22/26	5/29/26
Oct/Nov	7/24/26	7/31/26

AARP Select and National BRC

Issue	Ad Copy Clearance	Space/Material
Dec/Jan	9/10/25	9/17/25
Feb/Mar	11/3/25	11/10/25
Apr/May	1/8/26	1/15/26
Jun/Jul	3/9/26	3/16/26
Aug/Sep	5/8/26	5/15/26
Oct/Nov	7/10/26	7/17/26

Demographic Editions: In-Home Dates

Issue	50-59	60-69	70+	50+
Dec/Jan	11/24–12/11	12/10–12/26	12/24–1/24	11/24–1/24
Feb/Mar	1/26–2/7	2/9–2/28	2/27–3/28	1/26–3/28
Apr/May	3/25–4/7	4/8–4/25	4/24–5/21	3/25–5/21
Jun/Jul	5/26–6/6	6/8–6/27	6/26–7/25	5/26–7/25
Aug/Sep	7/27–8/8	8/10–8/29	8/26–9/24	7/27–9/24
Oct/Nov	9/25–10/8	10/9–10/29	10/23–11/21	9/25–11/21

Regional/Test Markets and RealDeals

Issue	Ad Copy Clearance	Space/Material
Dec/Jan	9/17/25	9/24/25
Feb/Mar	11/10/25	11/17/25
Apr/May	1/15/26	1/22/26
Jun/Jul	3/16/26	3/23/26
Aug/Sep	5/15/26	5/22/26
Oct/Nov	7/17/26	7/24/26

2026 Rates & Dates

National - Rate base 19,500,000

UnitB&W4 ColorPage$706,790$785,3102/3546,580607,3001/2459,400510,4501/3329,830366,4802nd Cover-942,3703rd Cover-863,8404th Cover-1,020,910

National - Rate base 3,250,000

UnitB&W4 ColorPage$155,740$173,0402/3120,440133,8201/2101,230112,4801/372,68080,7502nd Cover-207,6503rd Cover-190,3404th Cover-224,950

National - Rate base 5,250,000

UnitB&W4 ColorPage$237,070$263,4102/3183,330203,7001/2154,090171,2201/3110,630122,9302nd Cover-316,0903rd Cover-289,7504th Cover-342,440

National - Rate base 11,000,000

UnitB&W4 ColorPage$408,530$453,9102/3315,920351,0201/2265,530295,0401/3190,640211,8302nd Cover-544,6903rd Cover-499,3004th Cover-590,090

National - Rate base 8,500,000

UnitB&W4 ColorPage$354,170$393,5202/3273,890304,3201/2230,200255,7901/3165,280183,6402nd Cover-472,2203rd Cover-432,8704th Cover-511,580

National - Rate base 16,250,000

UnitB&W4 ColorPage$606,600$673,9902/3469,100521,2101/2394,280438,0901/3283,080314,5302nd Cover-808,7903rd Cover-741,3904th Cover-876,200

National Half-Circ - Rate base 9,750,000

UnitB&W4 ColorPage$395,840$439,8202/3306,110340,1201/2257,290285,8801/3184,720205,250

National Half-Circ - Rate base 1,625,000

UnitB&W4 ColorPage$87,210$96,9002/367,44074,9401/256,69062,9901/340,70045,220

National Half-Circ - Rate base 2,625,000

UnitB&W4 ColorPage$132,780$147,5302/3102,680114,0901/286,30095,8901/361,96068,850

National Half-Circ - Rate base 5,500,000

UnitB&W4 ColorPage$228,780$254,2002/3176,920196,5801/2148,700165,2301/3106,760118,630

National Half-Circ - Rate base 4,250,000

UnitB&W4 ColorPage$198,360$220,4002/3153,400170,4401/2128,930143,2601/392,570102,850

National Half-Circ - Rate base 8,125,000

UnitB&W4 ColorPage$339,760$377,5002/3262,740291,9301/2220,830245,3801/3158,550176,170

California - Rate base 1,634,000

UnitB&W4 ColorPage$101,646$112,9401/266,07073,4111/347,43552,705

California - Rate base 276,000

UnitB&W4 ColorPage$23,949$26,6101/215,56717,2971/311,17612,418

California - Rate base 424,000

UnitB&W4 ColorPage$34,848$38,7201/222,65125,1681/316,26218,069

California - Rate base 934,000

UnitB&W4 ColorPage$65,511$72,7901/242,58247,3141/330,57233,969

California - Rate base 700,000

UnitB&W4 ColorPage$52,740$58,6001/234,28138,0901/324,61227,347

California - Rate base 1,358,000

UnitB&W4 ColorPage$95,346$105,9401/261,97568,8611/344,49549,439

Capital - Rate base 1,053,000

UnitB&W4 ColorPage$64,899$72,1101/242,18446,8721/330,28633,651

Capital - Rate base 174,000

UnitB&W4 ColorPage$14,958$16,6201/29,72310,8031/36,9807,756

Capital - Rate base 292,000

UnitB&W4 ColorPage$23,769$26,4101/215,45017,1671/311,09212,325

Capital - Rate base 587,000

UnitB&W4 ColorPage$40,788$45,3201/226,51229,4581/319,03421,149

Capital - Rate base 466,000

UnitB&W4 ColorPage$34,767$38,6301/222,59925,1101/316,22518,027

Capital - Rate base 879,000

UnitB&W4 ColorPage$61,137$67,9301/239,73944,1551/328,53131,701

East Central - Rate base 1,402,000

UnitB&W4 ColorPage$83,934$93,2601/254,55760,6191/339,16943,521

East Central - Rate base 203,000

UnitB&W4 ColorPage$16,947$18,8301/211,01612,2401/37,9098,787

East Central - Rate base 380,000

UnitB&W4 ColorPage$30,051$33,3901/219,53321,7041/314,02415,582

East Central - Rate base 819,000

UnitB&W4 ColorPage$55,278$61,4201/235,93139,9231/325,79628,663

East Central - Rate base 583,000

UnitB&W4 ColorPage$42,255$46,9501/227,46630,5181/319,71921,910

East Central - Rate base 1,199,000

UnitB&W4 ColorPage$81,000$90,0001/252,65058,5001/337,80042,000

Florida - Rate base 1,433,000

UnitB&W4 ColorPage$89,145$99,0501/257,94464,3831/341,60146,223

Florida - Rate base 231,000

UnitB&W4 ColorPage$20,052$22,2801/213,03414,4821/39,35810,397

Florida - Rate base 373,000

UnitB&W4 ColorPage$30,654$34,0601/219,92522,1391/314,30515,895

Florida - Rate base 829,000

UnitB&W4 ColorPage$58,140$64,6001/237,79141,9901/327,13230,147

Florida - Rate base 604,000

UnitB&W4 ColorPage$45,504$50,5601/229,57832,8641/321,23523,595

Florida - Rate base 1,202,000

UnitB&W4 ColorPage$84,393$93,7701/254,85560,9511/339,38343,759

Great Lakes - Rate base 2,425,000

UnitB&W4 ColorPage$129,510$143,9001/284,18293,5351/360,43867,153

Great Lakes - Rate base 353,000

UnitB&W4 ColorPage$26,298$29,2201/217,09418,9931/312,27213,636

Great Lakes - Rate base 676,000

UnitB&W4 ColorPage$47,700$53,0001/231,00534,4501/322,26024,733

Great Lakes - Rate base 1,396,000

Unit B&W 4 Color
Page $706,790 $785,310
2/3 546,580 607,300
1/2 459,400 510,450
1/3 329,830 366,480
2nd Cover - 942,370
3rd Cover - 863,840
4th Cover - 1,020,910

Unit B&W 4 Color
Page $155,740 $173,040
2/3 120,440 133,820
1/2 101,230 112,480
1/3 72,680 80,750
2nd Cover - 207,650
3rd Cover - 190,340
4th Cover - 224,950

Unit B&W 4 Color
Page $237,070 $263,410
2/3 183,330 203,700
1/2 154,090 171,220
1/3 110,630 122,930
2nd Cover - 316,090
3rd Cover - 289,750
4th Cover - 342,440

Unit B&W 4 Color
Page $408,530 $453,910
2/3 315,920 351,020
1/2 265,530 295,040
1/3 190,640 211,830
2nd Cover - 544,690
3rd Cover - 499,300
4th Cover - 590,090

Unit B&W 4 Color
Page $354,170 $393,520
2/3 273,890 304,320
1/2 230,200 255,790
1/3 165,280 183,640
2nd Cover - 472,220
3rd Cover - 432,870
4th Cover - 511,580

Unit B&W 4 Color
Page $606,600 $673,990
2/3 469,100 521,210
1/2 394,280 438,090
1/3 283,080 314,530
2nd Cover - 808,790
3rd Cover - 741,390
4th Cover - 876,200

Unit B&W 4 Color
Page $395,840 $439,820
2/3 306,110 340,120
1/2 257,290 285,880
1/3 184,720 205,250

Unit B&W 4 Color
Page $87,210 $96,900
2/3 67,440 74,940
1/2 56,690 62,990
1/3 40,700 45,220

Unit B&W 4 Color
Page $132,780 $147,530
2/3 102,680 114,090
1/2 86,300 95,890
1/3 61,960 68,850

Unit B&W 4 Color
Page $228,780 $254,200
2/3 176,920 196,580
1/2 148,700 165,230
1/3 106,760 118,630

Unit B&W 4 Color
Page $198,360 $220,400
2/3 153,400 170,440
1/2 128,930 143,260
1/3 92,570 102,850

Unit B&W 4 Color
Page $339,760 $377,500
2/3 262,740 291,930
1/2 220,830 245,380
1/3 158,550 176,170

Unit B&W 4 Color
Page $101,646 $112,940
1/2 66,070 73,411
1/3 47,435 52,705

Unit B&W 4 Color
Page $23,949 $26,610
1/2 15,567 17,297
1/3 11,176 12,418

Unit B&W 4 Color
Page $34,848 $38,720
1/2 22,651 25,168
1/3 16,262 18,069

Unit B&W 4 Color
Page $65,511 $72,790
1/2 42,582 47,314
1/3 30,572 33,969

Unit B&W 4 Color
Page $52,740 $58,600
1/2 34,281 38,090
1/3 24,612 27,347

Unit B&W 4 Color
Page $95,346 $105,940
1/2 61,975 68,861
1/3 44,495 49,439

Unit B&W 4 Color
Page $64,899 $72,110
1/2 42,184 46,872
1/3 30,286 33,651

Unit B&W 4 Color
Page $14,958 $16,620
1/2 9,723 10,803
1/3 6,980 7,756

Unit B&W 4 Color
Page $23,769 $26,410
1/2 15,450 17,167
1/3 11,092 12,325

Unit B&W 4 Color
Page $40,788 $45,320
1/2 26,512 29,458
1/3 19,034 21,149

Unit B&W 4 Color
Page $34,767 $38,630
1/2 22,599 25,110
1/3 16,225 18,027

Unit B&W 4 Color
Page $61,137 $67,930
1/2 39,739 44,155
1/3 28,531 31,701

Unit B&W 4 Color
Page $83,934 $93,260
1/2 54,557 60,619
1/3 39,169 43,521

Unit B&W 4 Color
Page $16,947 $18,830
1/2 11,016 12,240
1/3 7,909 8,787

Unit B&W 4 Color
Page $30,051 $33,390
1/2 19,533 21,704
1/3 14,024 15,582

Unit B&W 4 Color
Page $55,278 $61,420
1/2 35,931 39,923
1/3 25,796 28,663

Unit B&W 4 Color
Page $42,255 $46,950
1/2 27,466 30,518
1/3 19,719 21,910

Unit B&W 4 Color
Page $81,000 $90,000
1/2 52,650 58,500
1/3 37,800 42,000

Unit B&W 4 Color
Page $89,145 $99,050
1/2 57,944 64,383
1/3 41,601 46,223

Unit B&W 4 Color
Page $20,052 $22,280
1/2 13,034 14,482
1/3 9,358 10,397

Unit B&W 4 Color
Page $30,654 $34,060
1/2 19,925 22,139
1/3 14,305 15,895

Unit B&W 4 Color
Page $58,140 $64,600
1/2 37,791 41,990
1/3 27,132 30,147

Unit B&W 4 Color
Page $45,504 $50,560
1/2 29,578 32,864
1/3 21,235 23,595

Unit B&W 4 Color
Page $84,393 $93,770
1/2 54,855 60,951
1/3 39,383 43,759

Unit B&W 4 Color
Page $129,510 $143,900
1/2 84,182 93,535
1/3 60,438 67,153

Unit B&W 4 Color
Page $26,298 $29,220
1/2 17,094 18,993
1/3 12,272 13,636

Unit B&W 4 Color
Page $47,700 $53,000
1/2 31,005 34,450
1/3 22,260 24,733

Unit B&W 4 Color
Page $84,051 $93,390
1/2 54,633 60,704
1/3 39,224 43,582

Unit B&W 4 Color
Page $66,546 $73,940
1/2 43,255 48,061
1/3 31,055 34,505

Unit B&W 4 Color
Page $124,884 $138,760
1/2 81,175 90,194
1/3 58,279 64,755

Unit B&W 4 Color
Page $140,355 $155,950
1/2 91,231 101,368
1/3 65,499 72,777

Unit B&W 4 Color
Page $28,386 $31,540
1/2 18,451 20,501
1/3 13,247 14,719

Unit B&W 4 Color
Page $52,002 $57,780
1/2 33,801 37,557
1/3 24,268 26,964

Unit B&W 4 Color
Page $90,918 $101,020
1/2 59,097 65,663
1/3 42,428 47,143

Unit B&W 4 Color
Page $72,306 $80,340
1/2 46,999 52,221
1/3 33,743 37,492

Unit B&W 4 Color
Page $135,432 $150,480
1/2 88,031 97,812
1/3 63,202 70,224

Unit B&W 4 Color
Page $61,074 $67,860
1/2 39,698 44,109
1/3 28,501 31,668

Unit B&W 4 Color
Page $11,259 $12,510
1/2 7,318 8,132
1/3 5,254 5,838

Unit B&W 4 Color
Page $21,816 $24,240
1/2 14,180 15,756
1/3 10,181 11,312

Unit B&W 4 Color
Page $41,139 $45,710
1/2 26,740 29,712
1/3 19,198 21,331

Unit B&W 4 Color
Page $29,763 $33,070
1/2 19,346 21,496
1/3 13,889 15,433

Unit B&W 4 Color
Page $59,814 $66,460
1/2 38,879 43,199
1/3 27,913 31,015

Unit B&W 4 Color
Page $57,564 $63,960
1/2 37,417 41,574
1/3 26,863 29,848

Unit B&W 4 Color
Page $11,520 $12,800
1/2 7,488 8,320
1/3 5,376 5,973

Unit B&W 4 Color
Page $18,801 $20,890
1/2 12,221 13,579
1/3 8,774 9,749

Unit B&W 4 Color
Page $39,537 $43,930
1/2 25,699 28,555
1/3 18,451 20,501

Unit B&W 4 Color
Page $27,225 $30,250
1/2 17,696 19,663
1/3 12,705 14,117

Unit B&W 4 Color
Page $55,638 $61,820
1/2 36,165 40,183
1/3 25,964 28,849

Unit B&W 4 Color
Page $131,139 $145,710
1/2 85,240 94,712
1/3 61,198 67,998

Unit B&W 4 Color
Page $29,700 $33,000
1/2 19,305 21,450
1/3 13,860 15,400

Unit B&W 4 Color
Page $44,730 $49,700
1/2 29,075 32,305
1/3 20,874 23,193

Unit B&W 4 Color
Page $85,707 $95,230
1/2 55,710 61,900
1/3 39,997 44,441

Unit B&W 4 Color
Page $66,789 $74,210
1/2 43,413 48,237
1/3 31,168 34,631

Unit B&W 4 Color
Page $123,975 $137,750
1/2 80,584 89,538
1/3 57,855 64,283

Unit B&W 4 Color
Page $185,211 $205,790
1/2 120,387 133,764
1/3 86,432 96,035

Unit B&W 4 Color
Page $45,288 $50,320
1/2 29,437 32,708
1/3 21,134 23,483

Unit B&W 4 Color
Page $65,547 $72,830
1/2 42,606 47,340
1/3 30,589 33,987

Unit B&W 4 Color
Page $116,262 $129,180
1/2 75,570 83,967
1/3 54,256 60,284

Unit B&W 4 Color
Page $99,405 $110,450
1/2 64,613 71,793
1/3 46,389 51,543

Unit B&W 4 Color
Page $172,377 $191,530
1/2 112,045 124,495
1/3 80,443 89,381

Unit B&W 4 Color
Page $109,800 $122,000
1/2 71,370 79,300
1/3 51,240 56,933

Unit B&W 4 Color
Page $31,302 $34,780
1/2 20,346 22,607
1/3 14,608 16,231