Merlien Institute

🌍 In 2026, we make #UX research indispensable — not invisible. Let’s stop hiding insights in decks no one reads. Let’s start driving real business decisions. UX360 Europe returns for its 3rd edition — uniting the world’s leading UX researchers, designers, and strategists. Backed by years of practical insight and global relevance, this flagship summit is where research excellence meets business impact. 📍 Berlin | June 2026 What to expect: ✅ Cutting-edge strategies driving UX innovation ✅ Real-world case studies with proven ROI ✅ Practical frameworks you can use immediately From study planning to stakeholder buy-in, #UX360 covers the full journey — helping you turn research into results that matter. 👥 Who should attend? UX Researchers UX/UI Designers Product Managers CX/Service Designers Academics & Students If you’re building better experiences through evidence, this is your summit. ⏳Super Early Bird ends soon: Save €400 when you secure your ticket before 23 December. #UXresearch #uxdesign #uxevents #eventseurope #strategicux

📢 Grab Your First Look at the 2026 Agenda — Exclusive #Workshop Reveal This year’s program shows how #qualitative research can drive decisions, shape products, and influence strategy. And today, you get the first reveal. We’re presenting the first two hands-on workshops of this year’s conference (see carousel). These aren’t theoretical talks. They’re rare, high-impact sessions led by experts doing the real work. You’ll see how organizations are: 🔍 Bringing qual into core business decisions 🧭Turning insights into clear actions 📈 Measuring the impact of qualitative work These workshops are rare. They show how modern qual is executed, not just discussed. 📍 March 11–12, Washington, D.C. 🎟️ Black Week Special: Get 2 tickets for the price of 1 — until December 7. Bring a colleague. Double the impact. #QUAL360 #QualResearch #UXResearch #Insights #ResearchLeadership

🧠 Ever feel like your #UX research gets buried instead of driving real change? You’re not alone — and you’re not stuck. At #UX360 North America, we’re tackling the challenge head-on: how to turn brilliant research into business impact. For the first time ever, this global summit is coming to the U.S. in proud partnership with Savannah College of Art and Design, one of the world’s leading design schools. This isn’t just another UX event. It’s a curated experience for researchers and practitioners who want to sharpen their practice, scale their impact, and stay ahead of what’s next. 👀 What’s on the agenda: ✅ Master cutting-edge research techniques ✅ Learn from case studies by global brands ✅ Gain insights that translate into measurable ROI ✅ Connect with UX leaders and future collaborators 🏅 Brands Who Joined UX360 Worldwide: Meta Platforms Ltd, Google, Nestlé, Delivery Hero, YouTube, Philips, IKEA Retail, Roche, Paysafe, Xsolla, Amadeus, Accenture, Standard Chartered, and more. 🔥 Key themes we’ll explore: 🤖 Using AI to amplify—not replace—human insight 📈 Proving the business value of UX 🧩 Scaling research operations for fast-moving teams 🎟️ Black Week Special: Get 2 tickets for the price of 1 — until December 7. Bring a colleague. Double the impact. #UX360 #UXResearch #QualitativeResearch #UXLeadership #UserExperience

⚡ Global decisions are only as good as the local realities behind them. So how do you turn rich, on-the-ground insight into strategy that works everywhere? Deniz Akyurt, Head of Consumer Research & Brand Intelligence at BSH Home Appliances Group, uses deep #qual from emerging markets to guide high-stakes global strategy. ✨Session: CROSS-CULTURAL INSIGHT IN THE HOUSEHOLD APPLIANCE SPACE OF EMERGING MARKETS • Decode daily life to uncover unmet needs • Spot behavioural patterns across regions • Translate local insight into confident global decisions Lead with clarity, not assumptions. ⚡ QUAL360 Europe 2026 is almost here — join forward-thinking qual leaders and bring strategies back to your team to implement immediately. 🖤 Black Week Special: Get 2 tickets for the price of 1 — only available until Dec 7! 🔗 Grab it via the link in the comments. #Qual360 #GlobalResearch #ConsumerInsight #ResearchOps

🧩 In a world of global brands and local identities — how do you create impact that resonates everywhere? Ewa Khan, Group Consumer Insights & Marketing Manager at Stock Spirits Group, shows how cultural insight becomes a strategic engine for brand growth. ✨Session: FINDING COMMON GROUND WHILST PRESERVING LOCAL DISTINCTIVENESS • Shape authentic brand stories rooted in heritage • Spot shared cultural signals and key local nuances • Guide product and marketing decisions with cultural intelligence If you want your brand to feel globally consistent and locally meaningful — this session is unmissable. ⚡ #QUAL360 Europe 2026 is almost here — join forward-thinking qual leaders this January in Berlin and bring strategies back to your team to implement immediately. 🖤 Black Week Special: Get 2 tickets for the price of 1 — only available until Dec 7! 🔗 Grab it via the link in the comments. #Qual360 #CulturalInsights #ConsumerStrategy #BrandStrategy

⚡ How do you iterate fast without slowing development? Maryam Pasdarnavab, Ph.D., Senior UX Researcher at zooplus, applies neuroscience and mixed-methods research to break down complex design challenges. She’s seen how RITE can unlock rapid iteration—but only when teams understand how to structure it, align around it, and evidence-based decisions. At UX360 Virtual 2026, Maryam will show you how to move beyond “quick fixes” and apply RITE as a strategic, evidence-driven methodology. 🔥 Session: A RITE APPROACH TO COMPLEX DESIGN CHALLENGES You’ll learn: • How to design and test multi-path experiences without delays • How to align product owners, copywriters, and designers in real time • How to use RITE to iterate faster and make confident, evidence-based decisions Fast, collaborative, strategic UX research. Maryam shows you how. ⏳ Final chance! Your $199 rate disappears soon — save $100 before Dec 5. 🖤 Black Week offer: Get 2 tickets for the price of 1 — available only until Dec 7. 🔗 Grab it via the link in the comments. #UX360 #RITE #DesignOps #UserExperience #ResearchMethods

✈️ When designers work in silos, UX quality breaks. Airbus learned how to fix that—globally. Shuo-Hsiu Hsu, Ph.D, UX Governance Lead at Airbus, leads the company’s cross-divisional UX community, connecting designers across programs, countries, and disciplines to scale design excellence throughout the organization. At UX360 Virtual 2026, he’ll share how to build an internal UX community that becomes a safe harbor—a place where designers align, grow, and collaborate without friction. 🔥 Session: BUILDING UX COMMUNITY AS SAFE HARBOR You’ll learn: • How to manage and scale an internal UX community across divisions • Lessons from real challenges and opportunities at Airbus • How to connect diverse design disciplines into a unified practice Strong UX communities don’t just support designers— they uplift teams, strengthen maturity, and accelerate impact. Shuo-Hsiu will show you how to build one that lasts. ⏳ Final chance! Your $199 rate disappears soon — save $100 before Dec 5. 🖤 Black Week offer: Get 2 tickets for the price of 1 — available only until Dec 7 #UX360 #DesignOps #ResearchOps #UXCommunity #UserExperience

🔍 How do you uncover what people really do, not what they say? Nathalie BOIREAU, Director of UX at Danone, shows how to blend digital tools with human expertise to reveal authentic behaviour — not filtered, post-rationalised answers. ✨Session: EMBRACING DIGITAL POTENTIAL WITHOUT LOSING THE HUMAN TOUCH • Go beyond surveys and self-reports • Use digital tools to deepen empathy and context • Validate insights through real-world behavioural evidence If you want digital data that reflects reality, not wishful thinking — this session is for you. ⚡ Qual360 Europe 2026 is almost here — join forward-thinking #qual leaders this January in Berlin and bring strategies back to your team to implement immediately. 🖤 Black Week Special: Get 2 tickets for the price of 1 — only available until Dec 7! 🔗 Grab your offer via the link in the comments. #Qual360 #ConsumerBehavior #DigitalInsights #ResearchLeadership