Being in a business means you are always chasing new customers. But you know what? A successful businessman or woman does not chase customers; they acquire customer loyalty. And it is not won in a day, but earned with effort, connections, and precision. With the advent of AI, customer retention has become easier than ever […]
User-generated content is the content created and shared by your customers. There can be various types of UGC, such as images, videos, blogs, written testimonials, and more. Brands typically share user-generated content on social media, websites, and other platforms. UGC is valued for its authenticity, helping brands build trust and credibility in the market. People trust […]
When it comes to user-generated content reviews and customer engagement, Yotpo is one of the most popular platforms in the market. It helps ecommerce brands collect review ratings and visual UGC to boost credibility and sales. However, here is the catch: YotPo users have often complained about its high pricing, complex setup, and limited flexibility […]
When The Whole Truth, a food brand, switched to UGC, they found out that featuring customer reviews and influencer endorsements performed 2.8 times better than their brand video. This is not just luck. It is a fundamental shift in how advertising will function in 2025. This shift says – the spotlight is no longer on […]
If we consider brands as “Popeye”, then surely user-generated content is the “spinach”, such is the impact of UGC. Just like spinach provides Popeye the strength to fight his opponents, UGC provides brands the power of trust that helps them to stand out from the rest. It’s the secret sauce for brands wanting to pop […]
TikTok Ads are everywhere. But have you ever considered what makes the user stop scrolling? The simple answer is authentic content from real people, or UGC. TikTok is a creator-driven platform. Therefore, user-generated content performs the best on TikTok. Instead of branded glossy ads on TikTok, it should feel like a video that a user […]
Scrolling past ads is second nature now. Polished campaigns don’t even register, but one shaky, real customer video? That stops you mid-scroll. That’s the magic of UGC video ads, raw, unfiltered clips made by real people, not ad agencies. They demonstrate how products seamlessly integrate into everyday life, which is precisely why they are more […]
If you have been using Facebook for your business, you may have noticed a steady increase in UGC-style video ads. According to statistics, UGC-based ads have a 4x higher click-through rate and a 50% drop in cost-per-click compared to the average. One of the main reasons these ads are so effective for businesses is that […]