Bazaarvoice

Is your consumer feedback just an afterthought? 🤔 For Nestlé, the answer is a definitive no. In a recent chat, Diana Yu - Oak from Nestlé broke down how they’ve shifted their mindset. 💭 By establishing a dedicated consumer experience team and partnering with Bazaarvoice, they have moved ratings and reviews from the sidelines to the center of their strategy. #bazaarvoice #nestle #consumerinsights #ratingsandreviews #usergeneratedcontent #ugc

The Bazaarvoice 2025 Black Friday and Cyber Monday Wrapped is here. You shopped and we counted. Don't worry...this report does not estimate your "shopping age." 😉 Check out our Black Friday and Cyber Monday insights from this year below. 🌟 #bazaarvoice #blackfriday #cybermonday #consumerinsights #consumerresearch

Bazaarvoice aspires to be the world’s most trusted network of authentic consumer voices, and one way we earn that trust is through flawless execution during peak periods. From Black Friday through Cyber Monday, Bazaarvoice had a total of 17,360,000,000 Ratings & Reviews API hits through our network. If you are like me and have trouble counting zeros, that is roughly 17.4 billion review hits delivered in a 4-day period, or 4.34 billion review hits on average per day. So many reviews, in fact, that if you laid their text out end-to-end, you could take 8 round trips to the Moon and back. This was a +27% average daily increase, which is amazing, but this doesn’t matter unless we consistently deliver a great client and consumer experience. I am happy to report that this was our fourth consecutive year of zero critical incidents throughout this period. On top of this, our Contextual Commerce product – a basket-building product recommendation engine that studies shopper behavior in real time without the use of personal information – had an average of 2.1B hits per day. That’s a lot of product recommendations. In total, Bazaarvoice ensured that billions of consumers could engage with authentic product ratings, reviews, photos and videos whenever they were looking for them, and ensured our client’s products could be discovered, trusted and chosen by consumers. A big shout out and congratulations to our Engineering team for this achievement. Happy Holidays! #bazaarvoice #blackfriday #cybermonday #ratingsandreviews #ugc

It's time to register for Bazaarvoice Summit so you can master the new path to purchase. 📲💴 With AI shopping on the rise, the path to purchase just got more complex. Brands must show up on search, social, and AI agents. You need a focused plan to win. The 13th Bazaarvoice Summit offers a clear vision: using real customer content as your growth engine. Join us virtually here on January 21st. 👋 Sign-up here: https://ugc.bz/44y #bazaarvoice #usergeneratedcontent #ugc #AI #consumerinsights #consumerdata

The Bazaarvoice team has been busy the last month! 🌟 Unilever’s Kevin Doherty, Mars Petcare’s Jean-Paul Jansen, and Dr. Praeger's Andy Reichgut showed how deep consumer insight becomes the secret weapon for both disrupting and defending markets. With Bazaarvoice’s Dave Sommer🚀 moderating the panel, the conversation revealed how understanding audiences fuels bold moves, keeps heritage brands relevant, and gives challengers the edge to break through. Discovery Inc’s Abbi McCollum showed how brands can turn insights into media strategies that drive real traffic and measurable results with Bazaarvoice’s Michelle Paul. And lastly Summer Secrest, had the pleasure of moderating a powerful roundtable discussion at the Brand Innovators Crafting Powerful Brands Summit, hosted at the Danone office in White Plains. They dove deep into The Future of Personalization: Connecting with Consumers in 2026. Brands like Starbucks, Danone, Pernod Ricard, Kenvue, and Unilever were in attendance. #bazaarvoice #brandinnovators

In honor of US Thanksgiving, we asked Bazaarvoice employees what they are most thankful for. 😄 See some of the answers below! #bazaarvoice

🚨Stop Scrolling! Here is the ultimate guide to what kind of content ACTUALLY moves shoppers and AI agents. 👀 #bazaarvoice #AIagents #shopperbehavior #shopperinsights #shopperexperience #consumerinsights #contentmarketing

When the Bazaarvoice webinar you signed up for is with one of your favorite brands The Coca-Cola Company. 👀🥤 Catch our webinar with Lindsey Aitken, Senior Director of E-Commerce at The Coca-Cola Company and Dave Sommer🚀, SVP of Customer Growth at Bazaarvoice on the 2026 Trends and Predictions you NEED to know. 👋 Sign-up here: https://my.ugc.bz/DVi9X5 #bazaarvoice #consumerinsights #consumertrends #AI #usergeneratedcontent

Live from the New York Stock Exchange, Bazaarvoice's CMO, Douglas C. Straton, sat down with Mark Kirkham, Chief Marketing Officer, PepsiCo Beverages US, for a dynamic Fireside Chat on Marketing as a Growth Driver at the Brand Innovators CMO & CFO Experience in NYC. 👀🌟 They discussed how major brands are driving revenue with the power of authentic, user-generated content is unparalleled in today's market. Thanks to PepsiCo for the incredible conversation on leveraging consumer voices for growth. #bazaarvoice #brandinnovators #usergeneratedcontent #reviews #AI