The Drum

Sanpellegrino announces its partnership with Scuderia Ferrari HP by placing its products in the shape of the 🇮🇹 flag. Celebrating their shared Italian heritage.

What happens when media, data and creativity stop working in silos? We asked Chris Keenan of StackAdapt and Caroline Reynolds from T&P, and their answers signal a massive shift for agencies in 2026. 🎥 Watch the final episode in the series to find out more: https://lnkd.in/euaHbFzi #sponsored

This Week in Marketing • Troy Ruhanen says Omnicom’s consolidation is about relevance, not legacy. • Arthur Sadoun claims the classic holding-company era is officially over. • The Drum unveils its Class of 2025. • Rethink's Aaron Starkman argues indies matter more than ever. • Spotify Wrapped 2025 turns data into personal storytelling. • Mark Ritson pushes for stronger action on Meta’s scam-ads.

Water-filled billboard makes a splash for Percy Jackson and The Olympians season 2 💦 New from The Walt Disney Company. Is this the most immersive billboard of 2025? #OOH

🧠 Advertising’s neuro era is officially here. New research from Seedtag and Columbia University shows that ads aligned to real human emotion drive 3.5x higher neural engagement - a shift set to reshape media planning in 2026. 👉 Learn what this means for brands and get deeper insights from Seedtag here: https://lnkd.in/eNatJ2WJ

Clash Royale unleashes multi-studio film 👏 Uncommon Stockholm has teamed up with seven top production companies to create an nine-minute Clash Royale short film, launching the game’s new ‘Heroes’. “This is a celebration of craft. No AI has been used, just creative minds collaborating under one very simple premise,” explained Max Hultberg, executive creative director at Uncommon Creative Studio Stockholm. “We wanted to create something the community would love, but also something that could introduce new players to Clash Royale.” Psyop RiffRaff Games Blinkink Squeeze Business/Club Gizmo FILMIC ART Uncommon Creative Studio

In a world drowning in content, the brands that win in 2026 will be the ones brave enough to tell stories that make people feel something. B2B marketers can transform their storytelling next year - from integrating brand and demand, to tapping into culture, to embracing real cinematic craft. Featuring insights from Transmission and the team behind Who Is… Watson? This is your guide to shifting from transactions to true emotional connection. ➡️ https://lnkd.in/eWW6Tvu6

“Alright, buh?” – how do you say it like a local? Our new video series The Great British OOH Road Trip  – in partnership with Bauer Media Outdoor UK – kicks off with James Parnum EssenceMediacom, Emily Westworth Samsung Electronics UK and Hamid Habib Arena Media decoding regional phrases from across the UK, before diving into understanding the mindset of the nation beyond London, and how it can shape smarter OOH planning. Watch Episode 1: Mindset – Feeling the pulse of the nation now 🎥https://lnkd.in/eQSUQSBw #Sponsored #LifeBeyondLondon 

Publicis Groupe celebrates 100 years with a film narrated by Edith Piaf. It’s been a century since Marcel Bleustein-Blanchet founded the company in 1926. The commemorative film, blending live-action, actors, and AI production, opens during World War II and follows the French holding company’s iconic lion mascot through the decades. The centenary spot also features Elizabeth Badinter, Maurice Lévy and Arthur Sadoun. More on The Drum, including Cameron Clarke's interview with Sadoun and Agathe Bousquet.

Marketing is changing fast. Measurement is changing faster. At Google’s first-ever Agency Measurement Awards, we unpack the four big lessons that will define the industry’s next big leap forward - experimentation, causality, AI formats and data maturity. Ready to rethink how you measure success? Dive in. https://lnkd.in/e8z9wRPX #sponsored