The holiday season brings both festive cheer and intense pressure for eCommerce retailers. With the majority of annual sales made during the holidays, it’s the make-or-break period for IT teams tasked with keeping websites up, data secure, and critical systems running smoothly.
So, how do they manage it all? According to Mark Evans, CCI’s Director of Sales - Vertical Markets, leading eCommerce retailers and enterprises face a shared set of seasonal challenges: handling traffic surges, securing sensitive data, and ensuring reliable operations.
“Many customers are prioritizing reliable connections and advanced technologies,” said Evans, noting that even a few minutes of system downtime could cost businesses thousands—or even millions—of dollars in lost revenue.
While every business has unique needs, Evans observes that they all share a common goal: investing in better connectivity, advanced cybersecurity, and high-performance networks to help them navigate the holiday hustle.
Handling Spikes in eCommerce Traffic
From Black Friday to last-minute Christmas shopping, online businesses need to be ready for spikes in traffic, says Evans. Scalability is critical, he explains, not only for eCommerce platforms but also for the backend systems that support activities like order and payment processing, inventory management, and real-time order tracking.
“Scalable connections are more stable,” Evans notes, pointing to faster load times, fewer abandoned carts, and real