BrightEdge

🔍AI and Search 2026 - Join us on December 10th as we share data and insights into whats ahead and how to prepare for success. 🚀2025 has been one of the most important years in search. Between Google’s new AI experiences, updated ChatGPT models, and emerging AI-first browsers, the entire discovery journey has shifted, while classic search kept evolving in the background. 🎯 In our upcoming BrightEdge Webinar: “AI Search in 2025: Review What We Predicted and What’s Coming Next”, we’ll look back at the predictions we made last year, what actually happened, and what the data tells us to expect in 2026. You’ll learn: ✅Which 2025 AI and algorithm milestones really changed visibility and performance ✅How new SERP and AI experiences reshaped where and how you get discovered ✅What to expect in 2026, backed by BrightEdge data and market signals 📅 December 10, 2025 | ⏰ 8 AM PST | 11 AM EST https://lnkd.in/e9nka2zB #BrightEdgeWebinar #BrightEdgeevents #SEO #AEO #DigitalMarketing 

Thanksgiving is a moment to pause — and when I do, my thoughts go straight to the people who make what we do at BrightEdge possible. 🙏 To our customers -- You trust us, inspire us, and grow with us. That partnership means everything. 🧡 To everyone at team #BrightEdge -Your passion and commitment to customer success and excellence across all areas of our business are shaping a year I won't forget. 💪 I tried to capture a few of so many amazing moments below! To the entire BrightEdge community… I hope your Thanksgiving is filled with good food, great company, and a well-deserved break. 🦃 I am so grateful to be on this incredible SEO and AI journey with all of you. #Thanksgiving #BrightEdge #Gratitude #Customersuccess #Innovation #Inspiration 

💡 BrightEdge Webinar: AI Search in 2025: Review what we predicted and what's coming next... 2025 has been a remarkable year for AI-driven search innovation. From Google's expansion of AI Overviews and AI Mode to changes with AI-driven discovery engines such as ChatGPT and Perplexity, the landscape is rapidly evolving. ✨ The critical role of SEO as the foundation to AI success has been elevated to a whole new level. 📈 Last December, we forecasted key trends shaping 2025. Join us as we review what we got right, where we fell short, and what surprised us. Then we'll share fresh predictions for 2026, grounded in real BrightEdge data and the shifts we're seeing across the market. This session is your year-end briefing to understand the defining milestones of 2025 and prepare for what's next in search and AI.🎯 What you'll learn: ✅What key innovations in the AI search market that truly moved the performance needle for brands ✅Why the role of SEO for both AI search discovery and conversion has become mission critical ✅How to get ahead in 2026 with data-driven predictions from BrightEdge Register below: https://lnkd.in/eM94FXEx #BrightEdgeWebinar #BrightEdgeevents #SEO #AEO #DigitalMarketing

Great to see CEO Jim Yu share our latest data, key insights, and advice on how CMOs - and #Ecommerce marketers- can align with AI and new holiday shopping patterns on #Forbes

Melbourne 🎉, thank you for a house‑full event and an incredible day at the BrightEdge Melbourne AI Search Summit! 🚀 A big thank‑you to our speakers 🎤, and every attendee who made time to join us. The turnout was fantastic 🌟, the sessions were well received, and the energy in the room made for rich discussions and real takeaways. 💡 From insights sharing and hands‑on learning 📚 to certifications 🏆 and networking 🤝, it was everything we hoped this community experience would be. None of this happens without a #customersuccess team that really cares. Kudos to Kylie Tabrett, Emma Norris, Violet Lee, Ran Van Riper and everyone behind the scenes for making the day run smoothly.👋 💙Most importantly, thank you to all our amazing customers for your passion and partnership that allows us to drive success and impact - now and into the future. ✨ We’re excited to build on the momentum and keep the conversation going. If you attended, drop your favourite takeaway in the comments and if you couldn’t make it, we hope to see you at the next one! Check out a few photo highlights below! #MelbourneAISummit #BrightEdgeEvents #SEO #AEO #DigitalMarketing

The critical role of Google AI Overviews in Shopping and Ecommerce in November and early December. Roger Montti breaks down the data and details in this must-read below. 🎄 With Holiday shopping season just around the corner, this fascinating deep dive on #SearchEngineJournal shows marketers where AI search is showing up within the buyer's journey and what businesses should expect. 📊 Here's what BrightEdge research uncovered: Only 30% of peak AI Overview keywords survived Google's recent testing. But here's what makes 2025 different: those remaining keywords have higher search volume than the ones removed. That's the opposite of last year. 📈 As Roger mentions “My opinion is that Google is likely responding to user trends, testing how they respond to AI Overviews, then using the data to show more if user reactions are positive.” 🤖 #AIOverviews aren't designed to replace the entire search journey. They're a comparison and evaluation layer—showing up when shoppers are researching and comparing, then stepping back when it's time to buy. 💭 Think about it: 🎮 "Best TV for gaming" ✓ AI shows up ⚖️ "Samsung vs LG" ✓ AI shows up 💰 "Samsung S95C price" ✗ AI disappears 👀 Google is also being strategic by category. AIO appears where shoppers need explanations and comparison. In other areas we see less. ⏰ November and early December is make-or-break time for getting comparison and evaluation content in front of AI. In December, day by day, consumers move to purchase mode, the window closes. 👇 Read the full breakdown and what this means for your holiday strategy below https://lnkd.in/gzUvTSGD #AIO #SEO #GoogleAI #Ecommerce #Holidays2025 #BrightEdge 

✨ Hey Cleveland ✨ BrightEdge is hiring Spring 2025 & Spring 2026 graduates for our Sales Development Role in #Cleveland. If you are starting your job search for your post-grad career or have recently graduated and are seeking a new opportunity in Sales, we want to hear from you! We are looking for motivated individuals eager to break into the tech space. As a Sales Development Representative (SDR), you will be at the forefront of our sales efforts, building our sales pipeline and helping drive growth in the digital marketing space. We'd love to connect, apply today: https://lnkd.in/g_Zc32sQ, or message me to directly to set up a call.

Google's AI Becomes YouTube's Main Door | Data Reveals A Hidden Opportunity That Ecommerce Marketers Can Act On Easily Right Now Great to see Laurie Sullivan highlighting research on #MediaPost Performance Insider in her latest on E-commerce, YouTube AI Citations and Google's AI Ecosystem. 📊 The use of AI-powered search is estimated to impact $750 billion in revenue by 2028. As commerce season arrives brands must ensure they are not just discovered by AI but also have their sites, product-related content and SEO strategies and channels primed for conversion. 🎯 Key Points: 📺 YouTube's AI Citation Dominance: YouTube is increasingly becoming a key source of AI Citations for ecommerce AI Overviews. It appears in 6.9% of ecommerce AI Overview citations -- almost 3x more than any other non-brand domain (Data BrightEdge AI Catalyst). 💡 Laurie Also Shares Insights On: #Amazon and #Reddit citations patterns - Where YouTube appears also #E-commerce category breakdowns – Electronics, Appliances and Apparel #The Google AI Ecosystem – Traditional results, AI Overviews and AI Mode 🚀 The Hidden Opportunity: Smart marketers are utilizing onsite SEO to ensure their brand is prepared for the AI and Ecommerce competitive battle. And as YouTube acts as a validation system for AI Overviews that can include user generated content and reviews - many brands have a hidden opportunity that does not require any internal friction with technical teams and code freezes. ✅ Action NOW Items For Commerce Brands: If you already have YouTubers reviewing your products, now is a great time to amplify them. Feature them and build structured content and resource pages around them. This is pure SEO and content marketing with no development resources needed. Read the full article here: https://lnkd.in/eRqtxsdi For the full data report and findings, you can view and download here: https://lnkd.in/gnttH89V #YouTube #AI #ContentStrategy #SEO #Ecommerce #AEO #Holidayshoppping #BrightEdge

Watch on-demand | Missed the webinar “AI is transforming search—what does it mean for your SEO strategy?” No problem, it’s now available to watch on demand.    Catch Mark Mitchell, Vice President, EMEA BrightEdge, sharing practical guidance and examples for today’s AI-shaped search reality.    What you will learn:   ✅ Which foundation SEO strategies and tactics are essential for success in AI ✅ How leading brands are winning by optimizing for both traditional and AI-powered search ✅ Where to focus your teams resources for success right now in terms of conversion and revenue ✅ Key next steps to stay ahead - and future proof your brand - as the AI and Search landscape expands and accelerates   Watch the session on demand and share it with your team to align priorities for the next quarter/year. https://lnkd.in/ePZ35KKq #BrightEdgeWebinar #SEO #AISearch #DigitalMarketing #EMEA #BrightEdge #SearchStrategy

💡 Google AI Overviews guide research, but Search still wins the sale   Great to see Danny Goodwin from Search Engine Land highlight findings from BrightEdge AI Catalyst on #Google AI Overviews and Shopping trends.   Below are a few extracts: 🔍 Google’s AI Overviews appear to shape discovery, while traditional search continues to drive sales. 🖼️ November is the discovery window – when #AIOverviews surface educational and comparison content. By December, those queries disappear, and transactional pages take over. 🛍️ E-commerce brands can set themselves up for success by doubling down now on evaluation and comparison content. As December hits, those purchase decisions may already be made. #SEO #Shopping #Ecommerce #AEO #GEO #BrightEdheAICatalyst