How YouTube's AI Can Boost Ecommerce SEO

YouTube is cited 2x more often in Google's AI Overviews than Reddit. A few weeks ago, ecommerce managers were scrambling to get mentioned on Reddit. But YouTube is where you need to be. As a former hospitality executive, I was curious about how active major hotel groups were on YouTube and this is what I found: Hilton: 922 videos Marriott Bonvoy: 533 videos IHG: 145 videos Total. Not this year. Not YTD. Total. Forever. The only major brand with material presence was Hyatt with over 2k videos and Four Seasons with 1.4k. Is Direct Still Best? If so, YouTube needs to be one of those channels.

Google’s AI Overviews Are Changing How Shoppers Research — But Not How They Buy A new BrightEdge analysis reveals a clear shift in how people interact with search. Between Sept. 1–Oct. 15, Google’s AI Overviews dominated the research phase of online shopping — helping users explore, compare, and evaluate — but when it comes to buying, traditional search still wins the sale. 🔹 Key Insights: - AI Overview visibility peaked at 26% in September, then dropped to 9% in October. - 30% of keywords remained after the pullback. - A massive 82% YoY keyword churn — only 18% overlap from 2024. - 56.8% overall decline in AI Overview coverage — 10× more than last year! 🛒 Categories that stayed stable: - Grocery & Food – 56% - TV & Home Theater – 43% - Small Appliances – 37% 🛋️ Categories hit hardest: - Furniture – 3% - Home Décor – 7% - Apparel – 23% 💡 Takeaway for eCommerce marketers: - AI Overviews shape discovery and education. Traditional search still drives conversions. - As BrightEdge puts it — “November is the discovery window; December is the purchase month.” So now’s the time to strengthen your educational and comparison content — because by the time shoppers reach December, their decisions may already be made. #SEO #AIOverviews #Ecommerce #SearchMarketing #BrightEdge #GoogleAI #AIO #GEO #DigitalMarketing #ContentStrategy BrightEdge Source - https://lnkd.in/eSqPVdgc

Google Goes All-In on AI Search. It Could Change Everything for Marketers Google is now testing a major shift to AI-powered search in some regions, AI Mode appears as the default, and you have to click across for a standard search. It’s not confirmed as a permanent change yet, but it shows where things are heading: AI answers first, traditional links second. For digital marketing managers, that’s a big deal. 🔹 Organic traffic could fall. With AI summaries appearing before the classic blue links, fewer users will click through to websites for quick answers. 🔹 Authority now outranks keywords. Google’s AI draws information from trusted, clearly written sources so your brand needs to be cited, not just ranked. 🔹 Content must earn credibility. Strong author profiles, transparent sourcing, and structured data (schema, FAQs, etc.) will make your content more “AI-friendly.” 🔹 Focus on engagement and conversions. Even if traffic dips, the visitors who do arrive will be higher intent, making UX and lead nurturing more important than ever. This experiment signals the biggest change in search behaviour since mobile. AI isn’t just assisting search, it’s becoming search. #DigitalMarketing #SEO #GoogleAI #SearchTrends #ContentStrategy #LeadGeneration #MarketingUK

2026 will redefine how e-commerce SEO works. AI now decides what shoppers see — not just Google’s algorithm. From AI Answer Engines to visual search and E-E-A-T, every click in 2026 will depend on data and trust. Trend #1 — Rise of AI Answer Engines Trend #2 —Visual & Voice Search Go Mainstream Trend #3 —E-E-A-T = Credibility Trend #4 —Automation for Scaling Growth The stores that adapt early will own visibility tomorrow. 🚀 Follow @SEOKart to learn how AI and automation are reshaping SEO for the future. #EcommerceSEO #SEOKart #SEO2026 #BigCommerce #DigitalMarketing #EntitySEO

🛍️ What OpenAI’s ‘Instant Checkout’ Means for the Future of eCommerce. For the first time ever, shoppers can discover, trust, and buy, all within a single AI conversation. No tabs. No carts. No click-throughs. Just one seamless, chat-based journey from intent to purchase. That means the traditional rules of SEO, paid ads, and click-based funnels are being completely upended. When the discovery channel is the checkout, visibility no longer depends on search rankings, it depends on how well your product data speaks the language of AI. In our latest blog, we explore: 🚀 How “Instant Checkout” is rewriting eCommerce playbooks 🧠 Why enriched, structured data is the new SEO 🛠️ How brands can prepare for agentic commerce — where AI drives discovery and conversion Read more 👉 https://bit.ly/3JyqJna …and join the conversation 👇 Do you think AI-driven shopping will replace traditional websites? Or will both coexist? #eCommerce #AICommerce #ProductExperience #OpenAI #InstantCheckout #DigitalTransformation #Akeneo #AIPowered #PIM #PXM

🚀 “AI Just Changed E-Commerce Forever — But Most Stores Are Still Talking About SEO.” A few weeks ago, I ran a test on an Adobe Commerce store. No new ads. No new UX. Just one change — I restructured the product data so AI systems could understand it, not just search engines. 📊 The result? Recommendations got smarter. Bounce rates dropped. Conversions rose — with zero new traffic. That’s when it hit me 👇 We’re still building websites for humans, while AI agents are already deciding what those humans see. Think about it — 🧩 Google still crawls your pages. 🤖 But AI models crawl your data. If your catalog isn’t structured, you’re invisible to both. 💡 Here’s the quiet truth no one’s saying aloud: SEO was built for Google. Ads were built for people. The next wave of commerce is being built for machines that think like customers. The brands winning right now are: ✅ Creating machine-readable product feeds ✅ Designing AI-friendly trust signals — policy, price, delivery, return data ✅ Training recommendation systems to know their products better than humans do This isn’t “future talk.” It’s happening now. If your e-commerce store can’t be read, reasoned, and trusted by AI — your customers will never see it. 👉 Let’s talk: https://lnkd.in/db7Jacrp Because in the next 12 months, AI won’t just influence your sales funnel — it’ll run it. 💭 What’s one part of your e-commerce strategy you’d hand over to AI first — discovery, pricing, or personalization? 👇 #AIinEcommerce #AdobeCommerce #EcommerceGrowth #DigitalTransformation #MarketingStrategy #FutureOfCommerce #Personalization #MachineLearning

Google just rolled out Shopping inside Google AI Mode - and the game has officially changed. We’re watching the shift from searching for products to simply asking for them… and getting a fully curated shopping journey directly inside AI. This is the clearest signal yet: AI answers are becoming the new storefront. If your brand doesn’t appear in these AI-generated shopping flows, you’re invisible at the exact moment of purchase intent. Three implications for brands: 👉 Traditional SEO isn’t enough. AI Mode pulls from structured facts, citations, and trusted sources - not just keyword-optimized pages. 👉 Share-of-Answer becomes the new acquisition metric. If your products aren’t mentioned, compared, or cited, you’re out of the customer journey. 👉 GEO (Generative Engine Optimization) becomes mandatory. Brands must optimize for AI discovery, not just web rankings. Google just made it obvious: AI assistants aren’t a side channel - they are the new shopping funnel. Time to adapt or fall behind.

Quality Score revolutionized advertising relevance in ways no one predicted. Jeremy Hull from Brainlabs calls it game-changing. The algorithm learned what humans wanted before they knew it themselves. Google Ads turns 25 today. From humble beginnings in 2000 to today's AI powerhouse. The transformation is remarkable. Vidhya Srinivasan from Google highlights how AI drives innovation now. It's not just automation anymore. It's intelligence that adapts. Key milestones that shaped digital advertising: • 2000: AdWords launched with pay-per-click • 2002: Google Shopping transformed product ads • 2005: Conversion tracking changed how we measure success • 2018: Rebranding simplified access across all Google platforms • 2025: Generative AI creates campaigns that think The platform evolved from manual campaign management to self-service sophistication. Now AI generates creative content. It optimizes bidding in real-time. It predicts what works before you test it. Performance Max campaigns leverage AI across Search, YouTube, and Display simultaneously. One campaign. Multiple touchpoints. Better results. The pace of innovation isn't slowing down. It's accelerating. AI doesn't just make advertising more efficient. It makes it more human. More relevant. More helpful. What's your take on AI transforming digital marketing? #GoogleAds #DigitalMarketing #AI 𝐒𝐨𝐮𝐫𝐜𝐞: https://lnkd.in/gtf2Yks8

Quality Score revolutionized advertising relevance in ways no one predicted. Jeremy Hull from Brainlabs calls it game-changing. The algorithm learned what humans wanted before they knew it themselves. Google Ads turns 25 today. From humble beginnings in 2000 to today's AI powerhouse. The transformation is remarkable. Vidhya Srinivasan from Google highlights how AI drives innovation now. It's not just automation anymore. It's intelligence that adapts. Key milestones that shaped digital advertising: • 2000: AdWords launched with pay-per-click • 2002: Google Shopping transformed product ads • 2005: Conversion tracking changed how we measure success • 2018: Rebranding simplified access across all Google platforms • 2025: Generative AI creates campaigns that think The platform evolved from manual campaign management to self-service sophistication. Now AI generates creative content. It optimizes bidding in real-time. It predicts what works before you test it. Performance Max campaigns leverage AI across Search, YouTube, and Display simultaneously. One campaign. Multiple touchpoints. Better results. The pace of innovation isn't slowing down. It's accelerating. AI doesn't just make advertising more efficient. It makes it more human. More relevant. More helpful. What's your take on AI transforming digital marketing? #GoogleAds #DigitalMarketing #AI 𝐒𝐨𝐮𝐫𝐜𝐞: https://lnkd.in/g3nK2r4T

AI Search is drastically reducing external clicks. No more search traffic for your brand? 😦 This will continue to be the norm as AI mode keeps growing (and may even become the default search experience by Google, goodbye blue links 👋🏻) As per Semrush, over 92% of AI mode sessions lead to no external clicks, i.e., almost no one is landing on your website from AI mode 👀 Most of the clicks likely resulted from shopping or transactional searches as well. However, 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬 have not witnessed such a sharp decline for most medium to large-sized brands. What this implies for marketers - 1. Success measurement will likely switch from ‘clicks’ to AI brand visibility, citations and AI influence / sentiments about your brand. 2. Prompt tracking will actually become a big market. 3. Conversions will remain the key metric as usual. 4. We likely have tons of time before AI mode becomes the default for Google; they will not end their search ads business ($175B +) overnight. #seo #ai