Brilliance President & CEO, Lori McDonald, is speaking at the Naturally Network’s Women in CPG Summit. On November 18, Lori will be part of “Scrappy and Scaling: Women Founders Winning in a Lean Capital Era.” In today’s tighter capital environment, women founders are proving that resourcefulness, creativity, and relentless resilience can spark incredible growth—without massive fundraising rounds. Lori will join other leaders to share real-world strategies for scaling smart, navigating constraints, and building strong foundations with the right partners along the way. If you’re a founder, emerging brand, or leader growing under pressure, you won’t want to miss this conversation. Registration is in the comments!
Brilliance Business Solutions
Technology, Information and Internet
Milwaukee, WI 1,280 followers
Empowering long-term success in digital on a foundation of continued innovation
About us
Brilliance Business Solutions believes innovative web-based solutions enable manufacturers and distributors to grow. In business since 1998, Brilliance specializes in meeting a manufacturing company's unique needs. We understand the distribution challenges, and we share your excitement in pioneering new ways to solve productivity problems with web technology. Brilliance clients typically see projects pay for themselves within 3-6 months.
- Website
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http://www.brillianceweb.com
External link for Brilliance Business Solutions
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- Milwaukee, WI
- Type
- Privately Held
- Founded
- 1998
- Specialties
- web design and development, search engine marketing, e-commerce, hosting, ERP integration, .net, Episerver, AspDotNetStorefront, ecommerce, vendor portal, sales rep portal, supplier portal, mobile commerce, mobile web design, Bigcommerce, digital commerce, and ERP
Locations
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Primary
Get directions
790 N Milwaukee St
Office 338
Milwaukee, WI 53202, US
Employees at Brilliance Business Solutions
Updates
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"I’ve already invested in Business ChatGPT after this training. The workshop helped me see the potential for our business and I’ve been sharing it with other food industry leaders.” — Brad Hoiness, Rush Foods, Inc. Now it’s your turn. Join our free AI-Powered Growth Workshop to learn how food manufacturers are: ✅ Launching campaigns in 10 days ✅ Cutting production time ✅ Driving more sales Seats are limited — secure yours today. 👉 https://shorturl.at/X33G2
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Most mid-market food manufacturers spend 6–8 weeks planning campaigns. By then, many feel the opportunity has passed. 👉 On Oct 3, I’ll show you how to launch in just 10 days using AI. This free workshop is built for food & beverage brands that need: ✅ Faster campaigns (without burning out teams) ✅ Ideas tailored to their products — not cookie-cutter prompts ✅ A repeatable blueprint they can use again and again Seats are capped at 25 → reserve your spot today (registration is below). #foodmanufacturers #ecommerce #AI
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We’re proud to share that Brilliance Business Solutions was recognized with an Honorable Mention in the Optimizely Opal Tools Hackathon for our AutoTag Smart Publisher solution! The Hackathon showcased an incredible range of creativity, innovation, and AI-powered problem solving. Being named alongside such inspiring companies and solutions is a true honor. Our AutoTag Smart Publisher was designed to help streamline and automate publishing workflows—making digital content management smarter and more efficient. This recognition underscores our commitment to delivering innovative solutions that empower manufacturers and distributors to do more with their commerce platforms. A big thank you to Optimizely for hosting this event, and congratulations to all the winners and participants for pushing the boundaries of what’s possible. 🚀 #Optimizely #OpalHackathon #Innovation #AI #TeamBrilliance
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New Workshop for Food Manufacturers & Distributors Stop spending weeks planning campaigns that never launch. Join us Sept 4 for a 90-minute live workshop where you’ll: ✅ Learn our 10-Day AI-Powered Launch Blueprint ✅ Test AI prompts in real time ✅ Leave with a campaign you can launch immediately Seats are limited — save yours now: https://lnkd.in/efKzDd-F
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Brilliance is excited to be part of the BigCommerce B2B Quick Start Accelerator Campaign! The program is designed to help manufacturers and distributors move faster, launch smarter, and unlock growth with modern commerce solutions. By partnering in this initiative, we’re equipping B2B organizations with the strategies, technology, and execution support they need to deliver seamless digital buying experiences. At Brilliance, our mission has always been to empower B2B companies with commerce optimization that drives measurable outcomes. Joining the B2B Quick Start Accelerator Campaign means we can help even more businesses: ✅ Launch digital commerce quickly ✅ Modernize their customer experience ✅ Create scalable foundations for long-term success We’re proud to collaborate with industry leaders and look forward to seeing the transformation this accelerator brings to B2B organizations everywhere. If you’d like to explore how this campaign can accelerate your business outcomes, click the link in the comments! #B2BCommerce #DigitalTransformation #Ecommerce #Manufacturing #Distribution #BrillianceBusinessSolutions
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At Brilliance Business Solutions, we know that speed-to-market can make all the difference. That’s why we’ve partnered with BigCommerce and their QuickStart program — a streamlined way to get your commerce site live in as little as 6–8 weeks without sacrificing scalability or future growth potential. With QuickStart, you get: ✅ A proven BigCommerce framework ✅ Essential B2B/B2C features configured from day one ✅ Expert guidance to avoid costly missteps ✅ A launch-ready store that can grow with your business Whether you’re a manufacturer or distributor, QuickStart is designed to help you start selling online quickly — so you can focus on serving customers and growing revenue. 🔗 Learn more: https://lnkd.in/e7BVScZ6 #commerce #BigCommerce #ecommerce #B2BCommerce #DigitalTransformation #QuickStart
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Brilliance Business Solutions reposted this
Building an ecommerce strategy for a legacy brand takes more than just vision—it takes action. In this new episode of B2B Bites, Lori McDonald sits down with host Lance Owide to share how she helped digitally transform a long-standing brand by focusing on purpose, agility, and the right platform. 🎧 Listen now: https://lnkd.in/gV4nqxmZ
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Thrilled to see our President & CEO, Lori McDonald, featured in Digital Commerce 360's latest Q&A on B2B ecommerce trends! Lori shares insights on how manufacturers and distributors can effectively navigate digital transformation. She emphasizes the importance of aligning ecommerce strategies with customer needs and leveraging technology to drive growth. At Brilliance Business Solutions, we're committed to helping B2B companies thrive in the digital landscape. Lori's leadership and vision continue to inspire our team and clients alike. Find the full interview below. #B2BEcommerce #DigitalTransformation #Leadership #BrillianceBusinessSolutions
“Ecommerce isn’t replacing reps — it’s amplifying them.” This quote from Lori McDonald in her latest Q&A with Digital Commerce 360 hits home for B2B leaders navigating digital transformation. The real shift isn’t just about adopting new tools — it’s about aligning your people, processes, and platforms to work smarter. Forward-thinking companies are using digital solutions to reduce quoting and order errors, free up sales teams, and focus on what really matters: strategic, high-value deals. Check out the full article here:
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We’re thrilled to see our CEO, Lori McDonald, featured on this week’s B2B Bites with Lance Owide, VP of B2B at BigCommerce. In this episode, Lori shares her journey of acquiring and transforming Norsland Lefse, a B2B food manufacturing and distribution company — and how subscriptions are now playing a critical role. Find the full episode below. #B2BCommerce #RecurringRevenue #Subscriptions #ManufacturingInnovation #BigCommerce #CustomerExperience #BrillianceBusinessSolutions
🚨 Subscriptions aren't just for DTC. They're one of the biggest untapped growth opportunities in B2B — and this week's B2B Bites proves it. In this episode, I sat down with Lori McDonald, founder and CEO of Brilliance Business Solutions Business Solutions — and also the force behind Norsland Lefse, a food manufacturing and distribution company — to talk about her learnings from buying and transforming a B2B company. Lori shared how they’re not only using subscriptions to simplify operations and improve forecasting, but also to build stronger customer relationships and recurring revenue — in a B2B food business, no less. Whether you're in manufacturing, distribution, or tech, this episode is packed with takeaways on how to think differently about recurring revenue in B2B. 🔗 Full episode link in the comments. #B2B #Ecommerce #Subscriptions #DigitalTransformation #Manufacturing #Distribution #BigCommerce #B2BBitesPodcast