What an incredible opportunity! We’re grateful to The Wall Street Journal and the CMO Council for hosting this gathering of global marketing leaders. Marta Cyhan-Bowles, our Chief Communications Officer and Head of Global Marketing COE, brought powerful insights to the stage, sharing strategies for CMOs to thrive in a complex marketing landscape. Want to learn more? Stay ahead of the curve with our CMO Outlook Guide to 2026: https://lnkd.in/eacWpT86 Photo credit to Sean Smith from the Wall Street Journal Leadership Institute.
NielsenIQ
Information Services
Chicago, Illinois 1,639,244 followers
The world's leading consumer intelligence company.
About us
NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in 95+ countries representing 97% of the world’s GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.
- Website
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https://niq.com/
External link for NielsenIQ
- Industry
- Information Services
- Company size
- 10,001+ employees
- Headquarters
- Chicago, Illinois
- Type
- Privately Held
- Founded
- 1923
Locations
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Primary
Get directions
200 W Jackson Blvd
Chicago, Illinois 60606, US
Employees at NielsenIQ
Updates
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Big news from NIQ India! We’re celebrating two incredible wins at the ET GCC Annual Awards 2025. Hosted by the The Economic Times, part of the renowned Times Group, these awards are among the most prestigious recognitions in India’s corporate landscape - honoring excellence, innovation, and leadership across Global Capability Centers. Our NIQ India Center Head Biswajit Panda accepted the prestigious GCC Site Head of the Year award. Under his leadership, we turned our Global Capability Centers into true hubs of innovation and growth. Our second recognition - Excellence in Process Mastery Award - celebrated our transformation journey built on five strategic pillars: SAFe Agile, Engineering Excellence, Unified Command Center, Quality Excellence, and Operations Acceleration. This achievement was made possible through the award submission led by Jegatheesan Sithambaranathan and Bhawna Baghel Pal, with outstanding support from Raj Praveen Radhakrishnan, Arun Sasindran, Suresh Nambiar, Sapna Shetty, Boobalan Shanmugam, and Ramesh Natarajan. This achievement adds another shining chapter to our success story - well done, India teams!
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Decision-making in today’s fast-changing, highly uncertain environment is complex. NIQ Next Consulting offers unique insights and expertise gleaned from decades of the consumer data only NIQ offers and our close collaboration with market leaders. Lead with clarity. Act with certainty.
Decision making in today’s fast evolving environment is complex - NIQ Next Consulting helps bring clarity with trusted data and strategic frameworks. We help you uncover opportunities, focus on what matters, measure impact, and move forward with confidence. Through a collaborative, data-driven approach, we transform insights into strategies that empower decisive leadership. Lead with clarity. Act with certainty. Contact the NIQ Next Consulting Team today - https://lnkd.in/e33cSi2b
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Proud that Kellanova has selected NIQ to bring The Full View™ to 29 European markets. “This agreement reflects the high-impact client collaborations we are prioritizing. We are proud to partner with market leaders like Kellanova to enhance efficiency, streamline operations, and make smarter data-driven decisions. We look forward to supporting Kellanova with NIQ’s unmatched global scale and The Full View™ of consumer behaviour, so that their teams can move faster and smarter.” Details here: https://lnkd.in/etAgRxJS
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At the WSJ CMO Council Summit, our very own Marta Cyhan-Bowles, Chief Communications Officer and Head of Global Marketing COE, shared influential insights from our latest report, CMO Outlook Guide to 2026. This in-depth analysis equips marketing leaders to turn uncertainty into opportunity. Explore the latest addition to NIQ’s Outlook series, CMO Outlook Guide to 2026: https://lnkd.in/eacWpT86 Photo credit to Sean Smith from the Wall Street Journal Leadership Institute.
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We’re incredibly proud to share that NIQ’s Chrysa Papadopoulou has won Team Leader of the Year, Tech and Consulting at the Women in Tech Excellence Awards! This is an outstanding achievement and a well-deserved recognition of Chrysa’s leadership, innovation, and commitment to empowering others. Her impact at NIQ and across the broader tech community is exceptional. Please join us in congratulating Chrysa on this remarkable accomplishment! We’re so proud to have her representing NIQ on this stage.
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Black Friday is a pivotal moment for retail. It’s where strategy meets execution and consumer expectations take center stage. NIQ’s Holiday Shopping Index provides a multi-year view of performance, helping retailers uncover trends that short-term comparisons often miss. Read the NIQ insights today. https://lnkd.in/eWyhybMQ
Black Friday is more than a discount event—it signals consumer confidence and pricing strategies. NIQ’s Holiday Shopping Index highlights regional hot spots and category leaders, helping you anticipate this season and plan for the future. Access the full NIQ analysis now. 👉 https://lnkd.in/eWyhybMQ
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We’re thrilled to announce that three incredible NIQ women, Sharon Ong, Chrysa Papadopoulou, and Joanna Clitheroe, have been named finalists for this year’s Women in tech excellence awards in Tech Excellence Awards! These inspiring leaders are shaping the future of technology at NIQ and beyond, driving innovation, mentoring others, and making a powerful impact in the world of data and analytics. We couldn’t be prouder to see their talent, leadership, and passion recognised on this stage.
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The holiday season is a global phenomenon, but its impact is far from uniform. Understanding these nuances is key to winning in a competitive retail landscape. NIQ’s Holiday Shopping Index delivers actionable insights for smarter planning and stronger performance. Read our analysis now 👀
For T&D brands, the week of Black Friday is a high-stakes seasonal shopping occasion. What happened over the past few years—and what happens this week—will give T&D manufacturers and retailers a planning roadmap for next year and beyond. NIQ’s Holiday Shopping Index isolates event-driven sales, giving you a clear view of performance beyond seasonal noise. Read our Black Friday analysis now. 👉 https://lnkd.in/eab9ePeM
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We were honored to take part in the CMO Council Summit, joining industry leaders in shaping the future of marketing. A heartfelt thank you to The Wall Street Journal for the collaboration and for fostering such impactful, strategic conversations. Relive the highlights. Learn more about NIQ’s CMO Outlook Guide to 2026: https://lnkd.in/ebUDXa8c