Sprig

At Ramp we ship a new major feature every day - it's impossible for leaders stay up to speed. To keep a high bar without slowing folks down, teams can ship to early access tier whenever they want but need review for general release. Crazy fact: 10% of customers opt into early access because they can't get enough. That's 5000+ businesses. Plenty to work with. To release to general public, teams need to prove this product works and get sign off for heads of eng, product and design. Here is our template: 1. What did we build and why 2. What's the demo in < 3mn (loom) 3. Did we meet our goals in early access (hex dash) 4. Are customers raving about this (LLM on Zendesk tickets, Sprig surveys, and Gong transcripts) 5. Will customers easily discover and start using it (first time user journey) 6. Is sales ready to sell, AM ready to activate, and support ready to troubleshoot 7. Do we have a clear rollout plan (launch tier, pricing, coms) This helps us document decisions, serves as a strong checklist, and feeds our release notes. Most importantly, it keeps the bar high (we expect at least 1 rev of feedback). The best part: most of this template is automated using AI connected to the rest of our business systems. Leadership has 48h to review or it ships. We think it's a great way to balance speed & empowerment with visibility & quality.

If you’ve ever wondered why some research sticks and some fades instantly, the conversations at the Sprig Experience Research Summit were fascinating. Katherine (Kathy) Lin, PhD from Turo shared a metric surprise. Apurva Luty Lutty from Optimly shared a framework that changes how you read AI outputs. Sanya Attari from Notion shared how automation reshapes craft. Each story points to the same pattern… and a new way research guides fast-moving teams. If you’re curious what this looks like behind the scenes, this recap highlights the moments everyone kept talking about. 👇 https://lnkd.in/g-fArp38 #UXResearch #ProductInsights #ExperienceResearch #ContinuousDiscovery #AIandUX #ProductTeams #ResearchOps

🌐 How are research leaders driving real decision change heading into 2026? Join Sprig & Tia Remington-Bell on December 17 at 11 AM PT for a fast-paced, closed-door roundtable built for anyone shaping insights, strategy, or customer understanding inside their org. In 60 minutes, we’ll dig into: ✨ What’s working when it comes to return on research 📊 How democratized research can raise quality instead of diluting it ⚡️ When treating research as an “n of one” helps teams move faster without losing credibility 🧩 Practical frameworks teams are using to make research indispensable 📚 Real examples of Research, Product, and Business impact you can bring into 2026 planning Instead of a presentation, this is a working session. Expect candid insights, real challenges, and practical tactics from fellow leaders in the room. Save your seat: https://lnkd.in/g-dAJYe2 (Limited spots available) #UXResearch #InsightsStrategy #ResearchLeadership #ProductDiscovery #SprigEvents

𝗪𝗵𝗮𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗧𝗲𝗮𝗺𝘀 𝗔𝗿𝗲 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗶𝗻𝗴 𝗥𝗶𝗴𝗵𝘁 𝗡𝗼𝘄, 𝗮𝗻𝗱 𝟱 𝗥𝗲𝗮𝗱𝘀 𝗦𝗵𝗮𝗽𝗶𝗻𝗴 𝗧𝗵𝗲 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 As we head into Thanksgiving week, we’ve been reflecting on what we heard from research and product teams across 2025 through customer workshops, insights table dinners, and the Experience Research Summit. Across companies of all sizes, a few themes kept coming up: 🤝 AI is accelerating analysis, but human judgment still guides the strategy 📈  Teams want research that moves at the speed of product 💡 Insights don’t create impact unless they’re activated 🗺️  Journey understanding is becoming a cross-functional responsibility For anyone using the long weekend to recharge or catch up on thinking, here are five reads that shaped these conversations: 1. Human Judgment & AI: Why Both Are Non-Negotiable for Good UX Research https://lnkd.in/gWev2v6Z How teams are balancing intuition, context, and AI-native workflows. 2. Five Ways to Use Always-On Research https://lnkd.in/gKBXWn8f A guide to building a continuous learning model—not one-off studies. 3. When Great Insights Aren’t Enough https://lnkd.in/gJGgXxtW Lessons from leaders on evangelizing research across fast-moving teams. 4. How Notion Surfaced 412 Content Opportunities https://lnkd.in/g5Y5b5eS A real example of making insights actionable across product, CX, and content. 5. User Flows and User Journeys: You Need Both https://lnkd.in/gFZuYHKw Why the distinction matters for activation, onboarding, and retention. We’re grateful for the researchers, PMs, designers, and leaders pushing the discipline forward. And for the community building better, faster, more user-centered products. Wishing everyone a restorative week ahead. 🍁 — The Sprig Team

Continuous measurement is an operating system, not just a dashboard. 1. Establish robust, structured, data collection 💬 2. Create an engaging interface (dashboard) 📈📊 3. Make data increasingly modular, accessible, and reusable ♻️🧱 4. Build novel experiences to make insight discovery a click away📍 At Figma, we have an ambitious goal: to consistently understand, visualize, and act on user sentiment at scale, in real time. When I joined the company in 2022, I set my sights on robust data collection across Figma’s product suite (shout out to Sprig), but we lacked a living interface to bring it all together. Then, we launched data dashboards (shoutout to Hex) where teams can see close-to-real-time product health across 8 of Figma’s surfaces. Today, the challenge is about making insights as easy to access and integrated into product team rituals as possible. If you’re building product health and research operating systems, whether they be continuous measurement or sentiment interfaces at scale, I’d love to compare notes on frameworks, tips & tricks, challenges and how you’re making this work inside your org.

Ever get confused about when to make a user flow vs. a user journey map? You’re not alone! Even experienced teams blur the two. 💡 User flows show what people do in your product. 💭 User journeys show why they do it, and everything that happens before and after. Both are powerful on their own, but magic happens when you connect them. This new article by Karen Eisenhauer breaks it down with clear examples, practical prompts, and ways to bring user flows and journey maps to life using Sprig’s in-product surveys and replay studies. https://lnkd.in/gFZuYHKw What’s the biggest mismatch you’ve uncovered between a user journey (the why) and the user flow (the what), and how did it change your product or research direction? #UXResearch #UserExperience #ProductDesign #DesignThinking #UserInsights #CustomerExperience #Sprig

🚀 How are teams evolving their research practice going into 2026? Join Sprig & Samantha Tu this Thursday at 8 AM PT for a fast-paced, highly actionable roundtable designed for anyone shaping insights, product direction, or customer understanding inside their org. In 60 minutes, we’ll cover: ✨ How AI is reshaping end-to-end research workflows 📊 Fresh approaches to demonstrating research impact & ROI 🧩 Scaling research through RaaS, templates, and AI-assisted tools 🎬 Modern storytelling formats that actually drive alignment 📚 Building AI literacy across product, design, and go-to-market teams Bring your questions, challenges, and experiments. The conversation is driven by the group and grounded in real-world examples. Save your spot: https://lnkd.in/gpQupsHq (Limited seats available) #UXResearch #InsightsStrategy #AIinResearch #ProductDiscovery #SprigEvents

Research is shifting again, and this time, it’s leading the change. At the inaugural Sprig Research Summit, hundreds of research leaders gathered in San Francisco to explore one question: ➡️ How do we shape decisions in a world that moves faster than reflection? The answer: Research is no longer a function that reports on reality. It is a function that shapes it. Here’s how leaders from Uber, U.S. Bank, HelloFresh, and Snowflake are redefining what it means to drive impact 👇  ✨ “We are not insights collectors. We are driving business decisions, informing business decisions that move the business forward.” — Kendall Avery, Uber ✨ “There’s no longevity in the title, but there is longevity in you.” —Alex Gardner, U.S. Bank ✨ “We are the managers of knowledge flow across the organization.” — James Villacci, M.A. UXC, HelloFresh ✨ “Find the biggest problem in the company and go solve it.” — Nizar Saqqar, Snowflake Read Part 1 of our 6-part Summit Series: The Great Recalibration: Why the Research Function Is Shifting Again https://lnkd.in/dXX2Ksbi #Sprig #ResearchSummit #UXResearch #ResearchLeadership #AIResearch #ProductResearch #Insights

We’ve all built beautiful journey maps that end up collecting dust. The problem isn’t the map. It’s the system around it. In her latest piece, Anat Mooreville, Ph.D. explores how UX researchers can evolve from mapping journeys to managing them. She also shares how teams like Figma are scaling continuous user understanding through consistent, cross-product metrics. 🔗 Read it here: https://lnkd.in/ghpiNt2H What’s your experience with journey management systems? Have you found ways to move beyond static mapping in your organization? W’ed love to hear your thoughts and challenges in the comments below! #UXResearch #JourneyMapping #ContinuousDiscovery #ResearchOps #ProductStrategy #CustomerExperience

The inaugural Experience Research Summit proved it. The value of research is shifting upstream. It is influencing decisions, shaping strategy, and moving at the speed of product. AI does the tasks. Researchers drive the decisions. A huge thank you to all our speakers and panelists for bringing the energy, and to everyone who joined us for making year one electric. ⚡️ Special shoutout to Julia Yu for the incredible photos 📸 See you in 2026! #SprigSummit #UXResearch #Insights #ContinuousDiscovery #ResearchLeadership