Stylitics

AI-generated imagery is emerging as a powerful complement to traditional photography, and early signals show it may help close one of retail’s biggest gaps: shopper confidence. Our latest research reveals how shoppers respond to AI imagery in fashion ecommerce: • On-model images remain the most influential format for purchase decisions • AI works best when it fills coverage gaps where flat lays fall short • Accuracy and trust are non negotiable, and small errors quickly erode confidence • Clear labeling matters, and most shoppers prefer transparency when AI is used • A phased, quality-first approach is essential for responsible adoption Quality and transparency will define how AI imagery strengthens shopper confidence. Read the full article to explore the findings and what they mean for retail leaders navigating the next era of visual content. #RetailTech #Ecommerce #AIImagery #InspirationalCommerce

As AI changes how products get discovered, GEO is becoming a core priority for ecommerce teams. Here’s what GEO really means for retailers: • LLMs rely on the same fundamentals as technical SEO and only use what they can access and understand • JavaScript-dependent pages, missing sitemaps, and thin PDPs limit visibility in generative results • Structured, rich product data helps models interpret your brand, your quality, and your assortment • Early signs of GEO impact are already appearing through bot activity, direct traffic shifts, and model citations GEO is a continuation of SEO fundamentals, now with higher stakes. Clarity and structure will determine how AI describes your brand. Read the full article below. #RetailTech #Ecommerce #AI #SEO #GEO #InspirationalCommerce

We’re proud to partner with Brooks Brothers, the iconic American fashion brand that has defined over two centuries of craftsmanship and style. Since 1818, Brooks Brothers has dressed presidents, pioneers, and modern professionals alike, setting the standard for timeless American elegance. With Stylitics, Brooks Brothers is now able to: ● Deliver on-brand bundling at scale across PDPs, showcasing outfit versatility and on-model looks through the Shop the Model program ● Inspire discovery and confidence with shoppable Lookbook Galleries and styling in triggered email campaigns ● Optimize styling and recommendation strategies that drive higher AOV and UPT Brooks Brothers is carrying its legacy of craftsmanship into the digital era with Stylitics, making timeless American style easier to discover and shop. #InspirationalCommerce #Ecommerce #AIStyling #Merchandising #RetailTech

Your product data could be costing you conversions. Most fashion sites convert under 3% of visitors, and return rates can reach 30–40%. Why? Incomplete, inconsistent, or confusing product data that hurts discovery and shopper confidence. Learn more about the most common product data mistakes in fashion ecommerce and how AI fixes them in our latest article. #RetailTech #Ecommerce #ProductData #InspirationalCommerce

AI is transforming fashion photography. And success will hinge on trust. New research from Stylitics reveals how shoppers really feel about AI-generated imagery in e-commerce: • 76% say on-model images are still the most useful format for purchase decisions • 71% couldn’t tell AI from real photos when quality was high • 59% want clear labeling when AI imagery is used Quality and transparency are the foundation for shopper confidence. Read the article to learn what this means for retail leaders navigating the next era of AI imagery. #RetailTech #Ecommerce #AIImagery #InspirationalCommerce

Every retailer is now in the data business. The only question is whether your product data is ready for AI. In this collection, Stylitics Founder & CEO Rohan Deuskar unpacks the strategic shift facing retail leaders. It’s a concise, provocative read for anyone shaping product, data, or merchandising strategy in 2025. Read Rohan's three-part essay series, Rethinking Product Data in the Age of AI: https://lnkd.in/gyum9ZFD #RetailTech #AI #Ecommerce #InspirationalCommerce #ProductData

Product discoverability can make or break performance in Google Shopping. Boston Proper, a leading women’s apparel brand, partnered with Stylitics to see if enriching product catalog metadata could better align product ads with shopper search intent and drive gains in SEO and SEM. In a controlled A/B test, Stylitics applied enriched metadata to the test group while the control group remained unchanged, with both running under identical bidding strategies. The results spoke volumes: • 7.6% CTR lift for test items vs. control • 6.32% ROAS growth, creating a meaningful annualized incremental revenue impact • Higher conversion rates and AOV, demonstrating stronger alignment between ads and shopper intent • 16.4x ROI from incremental spend 📖 Read the full case study: https://lnkd.in/gZ2yWgKH #ProductDataEnrichment #RetailTech #SEO #GoogleShopping

Your product images already contain the data shoppers are searching for. AI image classification turns those visuals into structured attributes such as neckline, silhouette, print, and occasion, making every product more discoverable. When enriched at scale, that data powers: • Stronger SEO and Google Shopping performance • Smarter, style-aware recommendations • Cleaner, conversion-optimized PDPs Stylitics combines computer vision with stylist intelligence to enrich product data at scale, powering visibility, relevance, and performance across every channel. Read the full article. #RetailTech #ProductData #Ecommerce #AI #InspirationalCommerce

Conversion decisions happen on the Product Detail Page. And nothing influences that moment more than imagery. AI-generated on-model photos are helping retailers scale visuals and improve coverage. But success depends on accuracy and trust. Here’s what Stylitics and Aha Studio found after surveying 400+ shoppers:  • 76% say on-model images help most with purchase decisions  • 71% could not tell AI from real photos when quality was high  • 59% prefer clear disclosure when AI is used Read more about what our research reveals for the next generation of PDP imagery. #RetailTech #Ecommerce #AIImagery #InspirationalCommerce

We’re proud to partner with McGee & Co., the luxury home brand from Studio McGee, celebrated for its timeless aesthetic and the design vision of founder Shea McGee, who has inspired millions through her Studio McGee social account and hit Netflix series. With Stylitics, McGee & Co. is now able to: ● Deliver intentional, on-brand bundle styling on their PDPs ● Scale inspirational merchandising without compromising their refined aesthetic ● Drive higher conversion rates, AOV, UPT, and overall revenue impact We’re making it easier for McGee & Co. shoppers to find the pieces that blend beauty and function for their homes, always styled with confidence and curated with care. #InspirationalCommerce #Ecommerce #AIStyling #Merchandising #RetailTech