The Vision Council

L'Amy America Eyewear unveils a new ophthalmic pairing by Champion; America’s authentic, athleticwear original since 1919. Introducing the latest Champion Men's ophthalmic release, each designed with a built-in Retainer System for secure, stay-put comfort. These frames are durable, adjustable, and ready for movement. Functional design, with a Champion edge. Plus, Champion Women's have a winter fashion refresh, with Faye and Hazel returning in bold new seasonal colorways.

Ray-Ban Meta and Spotify AUX hosted an intimate, phone-free performance with Don Toliver, where over 200 fans captured the show hands-free through Ray-Ban Meta’s built-in 12-MP camera. Don also recorded his POV from the stage—filmed entirely with Ray-Ban Meta glasses—and shared how the experience created a new level of connection with the crowd. EssilorLuxottica

Silhouette Group’s latest advancement in rimless eyewear is launching January ‘26. Meet The Refined, crafted in titanium for an expert fit and exceptional durability. Setting a higher benchmark for comfort. #silhouetteeyewear #UltraLightEyewear

Join The Vision Council's Michael C. Vitale tomorrow, December 4th at 6:30 PM CT to sharpen your knowledge, and gain an ABO credit. Register today! https://lnkd.in/g-VRdi3E

New Research: Optical Market Trends for Q3 2025 are here! 📊 We just released our Market inSights Q3 2025 report, offering a detailed look at how the $17.5B optical industry performed this past quarter. From exam volume shifts to changes in frame, lens, and plano sunglasses demand, this quarter’s data underscores evolving consumer behavior across prescription and over-the-counter categories. 🔍 Key findings include: • Exam value increased 9% compared to Q3 2024 • Lenses remained the largest prescription category at nearly $4B • Plano sunglasses saw growth in both value and volume • Readers and contact lenses remained relatively steady quarter-over-quarter Learn more and download here: https://bit.ly/3K9Ak4j

This #GivingTuesday, help us open doors for the next generation of opticians. 💙 Support The Vision Council Foundation’s Opening Your Eyes Scholarship and empower students pursuing a career in optical. Donate today: https://bit.ly/3Y6YW0A #GivingTuesday #TheVisionCouncilFoundation #TheVisionCouncil

To celebrate the Las Vegas Grand Prix, Ray-Ban and Scuderia Ferrari HP introduced a limited-edition style inspired by the speed and precision of race day, fronted by Charles Leclerc and Lewis Hamilton. 🏎️ 🎰 The bold square silhouette features a distinctive sweat-bar detail, merging Ferrari’s high-performance design with Ray-Ban’s iconic aesthetic. EssilorLuxottica

Shop small this #SmallBusinessSaturday! 🛍️ Featured: INVISION Magazine's America's Finest Optical Retailer of 2025 - Specs by Kyla from Atascadero, CA! Specs by Kyla was born when a California optician took a bold leap of faith to create a business that has grown into a soulful, stylish hub for community and connection. What optical retailer are you supporting today? Share in the comments below! Read more about Specs by Kyla and Invision Magazine's 2025 ‘America’s Finest’ competition honorable mentions here: https://bit.ly/49s9nTw

Happy Thanksgiving! We're grateful to all of our members and the entire vision industry for helping drive our mission of better vision for better lives. 🧡 We can't wait for what's to come in 2026! #HappyThanksgiving #TheVisionCouncil #BetterVisionBetterLives

It’s the season of giving! 👁️💙 Join The Vision Council Foundation's mission to support the next generation of opticians through the Opening Your Eyes Scholarship Program (OYES). Give today and help shape tomorrow’s optical leaders: https://bit.ly/3K9KKAH