Circana

Consumers are shifting how they shop, eat and spend this season, and Circana experts helped explain the trends shaping that change. Here is where our insights showed up this week: 🥤 SNAP Spending: Our newest research finds that SNAP households allocate significantly more of their annual budget to CPG food and beverages, spending about 23% more than non-SNAP households. Take a closer look at the findings: https://bit.ly/4auIoqL 🍽️ 2026 Food and Beverage Outlook: Circana’s 2026 F&B Outlook shows that price and product mix will be the primary drivers of growth next year. Brands that understand when consumers are willing to trade up and when they are choosing value can better position their portfolios. Explore the forecast: https://bit.ly/4iBt39Y 🍕 Pizza’s Value Play: With grocery prices still high, more shoppers are turning to dependable, low-effort meals. The New York Times spoke with David Portalatin about why pizza is gaining traction as an affordable and convenient solution. See how pizza is rising to the occasion: https://nyti.ms/3Mq4XD4 🛒 Holiday Spending Signals: Reuters covered a strong start to online holiday shopping, but the underlying picture remains cautious. Marshal Cohen shared how shifting budgets and selective purchasing are shaping the season. Read the full analysis: https://reut.rs/4iEhmPX 💳 Holiday on Layaway: The Washington Post reported on how consumers are navigating holiday costs. Marshal Cohen noted that more shoppers are using buy now, pay later tools and adjusting gift choices to keep spending in check. Learn how these patterns are influencing the season: https://wapo.st/4pHRzbK 🎮 Games Gifting: Even with softer new game sales, gaming remains one of the most resilient gifting categories this year. Fast Company spotlighted Circana data showing how some titles continue to dominate engagement. Explore the full story: https://bit.ly/4pNLpXJ Across food, retail and entertainment, these stories show how consumers are adapting and where opportunities still exist for brands that stay close to the data. #WeAreCircana #ConsumerBehavior #RetailStrategy #CPGTrends

Feet first into cozy season! ❄️🥾 From slippers to cozy mules and clogs, consumers are embracing comfort and warmth. #FootwearTrends #FootwearIndustry #ConsumerInsights #HolidayShopping 

🍪 Today is national cookie day. If it feels like cookie shops are popping up everywhere recently, you're not wrong. There are now over 3,000 cookie restaurants in the U.S., more than double what there were in 2019. More cookie restaurant stats from Circana: 🍪 6 of the 10 largest cookie chains were founded in the past 10 years 🍪 4 of the top 10 cookie chains started in Utah 🍪 Utah has the most cookie shops per capita, with >2x the national avg.

The future of media isn’t waiting, and neither are we. From Cannes to CES, we’re showing up, speaking out, and shaping what’s next. In a world moving this fast, confidence is your greatest currency, especially when 71% of brands are in cost-cutting mode and every dollar has to deliver. Want in? Let’s build the future, together. 👉 https://hubs.ly/Q03Wws3v0 #FutureOfMedia #UnstoppableTogether #MediaInnovation #CircanaMovement

Every out-of-stock is a missed opportunity, and every overstock is wasted capital. Supply chain complexity doesn’t have to mean chaos. When sales and inventory data come together, you gain the clarity to refine forecasting, prevent out-of-stocks, and reduce overstocks. Explore how Circana’s unified data makes supply chains fast, flexible, and frictionless: https://hubs.ly/Q03WwxHb0 #SupplyChain #SupplyChainManagement

At Circana, we’re proud to share the UN’s vision of dignity, rights, and well-being for all. With 1 billion people worldwide living with disabilities, inclusion is more than a principle, it’s action. From inclusive hiring to creating accessible environments, we’re committed to removing barriers and amplifying voices. We’ve made great progress and have a long way to go. A big thank you to our DiversAbility BRG, led by Linda Shaw and Jason Stonestreet, for building a strong community and delivering year-round programming that helps make these values real for colleagues across Circana. #IDPD #InclusionMatters #DiversAbility #Accessibility #CircanaCares

Ready to stir up your marketing strategy? Say hello to Liquid Mix by Circana, the AI-powered tool that blends data science with ROI magic. Discover the future of marketing mix modeling. #MarketingMix #AIpowered #DataDrivenDecisions

As the year winds down, we’re unwrapping some holiday insights. 🎁 🎄Ready to make the most of the season? Learn more in our 2025 Holiday Purchase Intentions Report: https://hubs.ly/Q03WvC2C0 #HolidayDataWithCircana #RetailInsights #ConsumerInsights #HolidayShopping

’Tis the Season for spending (and saving)! 🎁 Over 40% of shoppers with children plan to spend more this holiday season, compared to just 19% of shoppers without kids. Circana’s Chief Retail Advisor, Marshal Cohen, unpacks what’s driving consumer spending, gifting habits, and holiday trends in our latest insights. ✨ Check out the full 2025 U.S. Holiday Purchase Intentions Report: https://hubs.ly/Q03WkzPl0 #HolidayDataWithCircana #RetailInsights #ConsumerInsights #HolidayShopping

Insight and innovation shaped this week’s headlines, with Circana data helping explain how shoppers are making decisions across categories. Here’s what stood out: 🛒 Holiday Plans Evolve: Our latest shopper survey shows consumers are planning to spend on apparel, technology and beauty this season, and many are changing how they shop to get the most value. The data highlights a shift toward more intentional, experience-led buying. Explore the full findings: https://hubs.ly/Q03V_2vs0 👗 Apparel’s Moment: In Forbes, Kristen Classi-Zummo explains how apparel brands can succeed in a season marked by fatigue and cautious spending. She highlights strategies that resonate now, including meaningful design updates, clearer value cues and smarter pricing. See her full perspective: https://hubs.ly/Q03V_1jV0 👓 Smart Glasses Catch On: Smart glasses are gaining traction as a specialty gift this year. Reuters quoted Ben Arnold, who shared Circana data showing growing interest among early tech adopters and consumers seeking novelty. Take a closer look at what is driving this category’s momentum: https://hubs.ly/Q03V_0C90 ⚖️ Health Fueling Food Choices: Food Dive reported on how rising GLP-1 usage is influencing long-term food and beverage trends. Sally Lyons Wyatt outlined how consumers on these medications are gravitating toward high-protein snacks, better-for-you meals and portion-conscious options. Learn how brands can respond: https://hubs.ly/Q03V_2sy0 🎮 Gaming Shifts: In VICE News, Circana’s latest report shows a split between sales and engagement. Mat Piscatella noted that even with fewer game purchases, players are spending significant time with top titles like Call of Duty: Black Ops 7. Explore how gaming habits are evolving: https://hubs.ly/Q03V_09Y0 Consumer priorities continue to evolve, and these stories reflect where attention, value and momentum are heading. We’ll be back next week with more insights from across the marketplace. #WeAreCircana #ConsumerBehavior #RetailStrategy #CPGTrends