There's still nothing like a demo. Some things in retail change, some remain the same. Demos are timeless. Last week, I was in Chicago to support our British dairy promotion at Angelo Caputo's Fresh Markets. I watched British cheeses, clotted cream with strawberries come alive at the demo stations. Shoppers didn't just see the products, they experienced them. Smiling, swapping stories. Because here's the truth. Demos move product. They drive trial, lift units/SKU/store/week. And move hearts. Sure. They take work - staffing, coordination, logistics. But when I saw one customer leave a demo with 3, not just 1 but 3 new British cheeses in their cart, I was reminded it was worth every bit of effort. That's the power of demos (and great British dairy products!) - they turn curious shoppers into loyal fans !! 🧀 🇬🇧 🌟 A huge thank you to Giancarlo Presta, TRISHA MILBURN and the Caputo demo crew - Johanna, Denae, Amanda, and Sheri for all their support and hard work last week and this month. 👏 Long Clawson Dairy Barber's Cheese Coombe Castle International Ltd Somerdale International Ltd Organic Herd Alvis Brothers Ltd (Lye Cross Farm) South Caernarfon Creameries Wensleydale Creamery Saputo Inc. Quickes Traditional Ltd Tim Barraclough Lucy Randolph Rachael Speed Esther Dixon William Surman AHDB - Agriculture and Horticulture Development Board Department for Business and Trade
Was such a pleasure to demo these delicious cheeses!
Victor Willis - Fabulous work & thank you on behalf of the Organic Herd team for showcasing our #BritishOrganicDairyCompany range of premium organic cheddars , available through our exclusive US import partner Schuman Cheese ! We're proud of these great tasting cheddars & lovely to see the demo activity ! #UKDairy #Organic #GrassFed #Howwefarmmatters #AHDB #SchumanCheese #OrganicCheese #CheesefromBritain #BritishOrganicDairyCo #SustainableDairy #CooperativeFarming
Thank you Victor Willis for all of the support! We loved bringing the British Experience to all of our customers ! We have had such wonderful feedback during this event. We truly appreciate the opportunity!
Victor thank you so very much. It was such a pleasure to meet you. The British event was a huge success. Customers loved tasting all of the cheeses.
100 agree!
Worth every penny
I am a total sucker for a good demo!
Love this — such a great reminder that connection still drives commerce. When people can experience the story behind what they’re buying, it transforms a simple demo into a moment of shared joy and discovery. That’s timeless. 👏🧀✨