Ehsan Ahmadi’s Post

Transaction Network Services (TNS) and Juniper Research identify call authentication and verification solutions to restore trust in enterprise voice. As spoofing and robocalls continue to threaten retail contact centers, TNS’s latest white paper with Juniper Research outlines how retailers can secure voice channels, protect brand reputation, and strengthen customer trust. https://lnkd.in/gZkuHyn2  #RetailTech #VoiceSecurity #CustomerEngagement #FraudPrevention #TNS

💬 The A2P SMS conversation is changing, and it’s not just about price. 📱 Half of my feed is filled with conversations about RCS. It’s a unique, unfinished channel, but it’s devalued SMS. A new report from Enea and Mobilesquared shows there’s a massive opportunity for the messaging industry to rethink how we value A2P SMS, not just how we price it. Right now, most operators treat every message the same. A bank fraud alert and a “flash sale” text? Both charged equally. But they don’t deliver the same value to the business or the end user. That’s where value-based pricing comes in. It’s not about raising rates, it’s about aligning cost with purpose. When operators can identify message types more accurately (thanks to smarter AI and categorization tools), brands can get fairer pricing for lower value traffic, and the channel stays healthy for everyone. To me, this shift shows that SMS is evolving, not fading. We’re moving toward smarter, more transparent pricing, and that’s a win for both operators and brands that rely on reliable, direct communication. Reference: https://lnkd.in/en6VxXfP #A2PSMS #Messaging #CPaaS #Telecom #BusinessMessaging #SMS

PLDT Enterprise has expanded its long-standing collaboration with Synermaxx Corporation to enable businesses to engage customers through secure and reliable digital communications.   Building on more than a decade of partnership, Synermaxx has renewed its long-term partnership as a certified Application-to-Person (A2P) aggregator of PLDT Enterprise – a certification that authorizes Synermaxx to deliver A2P messaging traffic via PLDT and Smart’s network, ensuring that enterprises across industries can count on legitimate, trusted channels for mission-critical messages such as one-time passwords, banking notifications, and customer alerts.   “We are pleased to continue working with Synermaxx, one of our first local SMS aggregator clients,” said Blums PINEDA, Senior Vice President and Head of Enterprise Business Group at PLDT and Smart Communications, Inc. “By combining our advanced messaging suite with Synermaxx’s proven expertise, we are helping enterprises safeguard their communications and deliver better customer experiences.”   Read more: https://lnkd.in/gTkfae3Q   #Synermaxx #SilentAuthentication #A2PMessaging #SmartMessagingSuite #CommittedToYourSuccess 

It's that time again. I'm delighted to announce the release of Part 6 of the Demystifying the US Messaging Ecosystem Series! This installment provides a definitive, in-depth breakdown of the mechanics, compliance, and essential roles of the highest-assurance channels in A2P messaging: Toll-Free Texting and Short Codes. They certainly play a large and trusted role in the overall US messaging A2P (Business Texting) space. Inside this post you will find: >>The Provisioning Pipeline: A detailed table comparing the vetting parties and approval timelines for 10DLC (The Campaign Registry), Toll-Free (TSS/Somos, Inc.), and Short Codes (CSC/CTIA), highlighting the key difference between automated scalability and manual assurance. >>Toll-Free Deep Dive: Analysis of why the Somos, Inc. TSS Registry's voice-level authorization is critical for preventing fraud and ensuring TFNs remain the champions of Two-Way Customer Support. >> The Short Code Gold Standard: A look into the 6-12 week multi-carrier vetting process that makes Short Codes the definitive choice for OTPs and Mass-Market Alerts due to unmatched deliverability. >> The Market Outlook: Why the A2P SMS/MMS market's projected growth to $109 BILLION by 2034 confirms that SMS remains the unshakeable, universal foundation upon which RCS will be built. (Source: Zion Market Research) #MobileMessaging #A2P #SMS #MMS #ShortCode #TollFreeTexting #Compliance #MessagingEcosystem #CTIA #Somos #TCR #TheCampaignRegistry #BusinessTexting #GCHTechnologies It's all here: https://lnkd.in/e_-7tRp6

⚡️ Trust brings real value. For years, operators measured success in volume …. messages, minutes, megabytes. But AIT, spoofing, and fake OTPs have changed the game. Billions of dollars lost. Credibility shaken. And when trust falls, traffic follows. The next growth curve won’t come from sending more, but from verifying better. Through Network APIs, the network itself becomes the source of truth. It can validate the user, verify the device, and confirm the action before a transaction ever moves, shutting the door on artificial traffic. This shift is already underway: 📊 Juniper Research forecasts Network API revenues to exceed $8B by 2030, led by SIM Swap and Number Verification. 🌍 GSMA Open Gateway is standardizing 40+ APIs across global operators. 📈 Forbes calls trust “telecom’s new competitive edge.” So, the operators who win next won’t sell connectivity. They’ll sell credibility. 👉 It’s time to evolve, not by scaling traffic, but by scaling trust. Because the brands choosing partners today aren’t asking: “How many messages can you send?” They’re asking: “How safe is my customer journey?” “Am I paying for legitimate, frictionless, and user-agnostic authentication?” It’s time for operators to lead again, to rebuild authenticity, protect users, and make trust our new product. The operators who understand this will pivot: • From selling traffic → to selling identity • From enabling messages → to verifying senders • From being a channel → to becoming the gatekeeper of trust 💬 Authentication APIs aren’t the future, they’re already here. Have you started moving in that direction? If not, what are you waiting for!? #NetworkAPIs #TrustEconomy #TelecomInnovation GSMA Open Gateway Forbes Juniper Research

PLDT Enterprise partners with #BurstSMS to enhance secure, high-volume enterprise #messaging in the #Philippines, empowering businesses with smarter, faster, and more #reliable communication #solutions. #Technology #Telecom #Telecommunications #Innovation #PLDTEnterprise #SecureMessaging #EnterpriseCommunication #A2PMessaging #SmartMessagingSuite #DigitalTransformation #CustomerEngagement https://lnkd.in/gtGUNwSt

In an industry driven by performance, agility, and customer retention, the ability to turn raw data into actionable insights is what sets leading Telcos apart. In this whitepaper, we break down how data-driven intelligence is transforming telecom operations from the inside out. Here’s why this matters:  → Predict and reduce churn before it happens  → Optimise network performance in real-time  → Detect fraud and revenue leakage faster  → Personalise services to boost customer loyalty  → Monetise new digital offerings in the 5G era If you're ready to unlock the full value of your data, this is your guide. 📥 Download the whitepaper now: https://lnkd.in/eKJMjDrB #AdaptIT #Telecoms #AdaptITTelecoms #AdvancedAnalytics #BigData

𝗧𝗵𝗲 𝗿𝗲𝗮𝗹 𝗰𝗼𝘀𝘁 𝗼𝗳 “𝗰𝗵𝗲𝗮𝗽” 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗴𝗼𝗲𝘀 𝗳𝗮𝗿 𝗯𝗲𝘆𝗼𝗻𝗱 𝘁𝗵𝗲 𝗶𝗻𝘃𝗼𝗶𝗰𝗲. In enterprise communications, reliability isn’t optional, it’s the foundation of trust. Yet many organizations still gamble with grey routes, lured by lower prices that hide deeper losses. Across the A2P ecosystem, studies show that up to 23% of campaign ROI is lost due to undelivered or delayed SMS caused by unauthorized routing. The impact is immediate: missed verifications, failed notifications, and eroded customer confidence. While direct, licensed routes may appear costlier upfront, they ensure what truly matters, compliance, delivery assurance, and message integrity. In regulated environments like banking, healthcare, and logistics, these factors directly determine brand reputation and operational efficiency. At G729 S.l., we work exclusively with authorized and transparent connections, certified by the CNMC in Spain, to guarantee performance that scales with your business, not against it. Because in messaging, the question isn’t how cheap you can send, but how far your message can go with certainty, compliance, and credibility. 🔗 Integrity delivers. Every time. #G729 #A2P #Telecom #SMS #BusinessMessaging #Compliance #CNMC #B2B #Deliverability #DigitalTrust #MessagingInfrastructure #OperationalExcellence

Where Network Ends, Meaningful Value Begins! Telecom is no longer a utility of signals and data—it's the architecture of human connection. While your network bridges the distance, it's the Value-Added Services (VAS) that truly create connection. Think of roaming packs, spam protection, or missed-call alerts: they're not just usage enhancements; they are acts of care that build deep, lasting trust. Is your brand simply selling a service, or are you delivering meaningful value that resonates with how people live and feel #TelecomVAS #MNO #MVNO #TelecomInnovation #VoiceSolutions #MessagingSolutions #P2AMessaging #FirewallSolutions #IVRSystems #TelecomRevenue #VASOpportunities #TelecomGrowth #DigitalTelecom #TelecomBusiness #NetworkProviders #TelecomEcosystem #CustomerExperience #TelecomTechnology #ValueAddedServices #TelecomMarketing #TelecomStrategy #CarrierSolutions #TelecomMonetization #A2P #ConnectivitySolutions #TelecomTransformation #TelecomPartnerships #RevenueGrowth

⏱️ 𝗜𝗻 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘁𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻𝘀, 𝗲𝘃𝗲𝗿𝘆 𝘀𝗲𝗰𝗼𝗻𝗱 𝗵𝗮𝘀 𝗮 𝗽𝗿𝗶𝗰𝗲. When users wait too long for a verification code, they don’t just lose patience they abandon the process entirely. In sectors like fintech, e-commerce, or SaaS, this means direct revenue loss, damaged user experience, and lower trust in your brand. Here’s what’s really happening behind the scenes: 🔻 1. Latency = Lost Conversions A slow 2FA SMS isn’t a minor glitch — it’s a business risk. Research shows that even a few seconds of delay in message delivery can dramatically increase drop-off rates during authentication or checkout. 🔻 2. The Illusion of “Cheap” Infrastructure Low-cost routes often hide latency and packet loss. The result? Messages that arrive too late to matter. In high-intent transactions, timing is trust. 🔻 3. The G729 S.L. Advantage Our premium SMS infrastructure is built for speed and reliability: ▪️ Direct operator routes ensure the lowest possible latency. ▪️ Global routing intelligence selects the fastest delivery path in real time. ▪️ Tier-1 interconnections guarantee compliance, stability, and performance consistency. 💡 Think of it this way: Every millisecond you save on message delivery is a customer you retain and a conversion you secure. So the real question isn’t how much an SMS costs, it’s how much a slow SMS costs you. 🔗 Choose high-speed delivery. Choose reliability. Choose G729 S.L. 🌐 www.g729.es #G729 #B2B #SMS #A2P #2FA #Latency #ConversionRate #TelecomInfrastructure #DigitalTrust #BusinessContinuity