Kathy Giusti on urgency and oncology innovation at our company

Every November, Lung Cancer Awareness Month reminds us of a truth that’s both uncomfortable and urgent: stigma kills. Lung cancer causes more deaths than breast, prostate, and colon cancer combined, yet still is often perceived as a ‘smoker’s disease.’ Language matters. The words we choose influence empathy, policy, and research priorities. As MedComms professionals, we have a duty to lead with clarity and compassion. We translate science into stories that inform without judgement, empower without shame, and give hope where stigma once stood. This month’s Health Outcomes Communicator highlights five ways publications and medical affairs teams can lead that change, from reframing the narrative to elevating patient voices. Read it here: https://lnkd.in/gdmzhAmc #HealthOutcomesCommunicator #LungCancerAwarenessMonth #MedComms #ScienceCommunication #OncologyResearch

📣 New Lung Cancer Navigator/Coordinator Framework launched! This #LungCancerAwarenessMonth, LCNUK is delighted to launch a new Professional Development Framework for Lung Cancer Navigators/Coordinators. The framework supports Navigators, Coordinators, line managers, employers and policymakers by outlining the skills, knowledge and training required for this vital role. Ultimately, helping improve patient care and service delivery. 📘 Download the framework: https://ow.ly/6Boe50XnFbk “The lung cancer navigator or clinical care co-ordinator role is now a vital and established part of the team... Every team should have at least one navigator post, if not more!” — Jackie Fenemore, former LCNUK Chair (2019–2022) #LungCancerAwarenessMonth #LungCancerCare #Navigators

🎯Launching Our Precision Oncology Data Abstraction Services!🎗️✨ Alpine Pro Health Inc, we’re proud to introduce our advanced #OncologyDataAbstraction services designed to ensure accuracy, completeness, and compliance in cancer registry reporting. Our #certifiedoncologyabstractors leverage clinical expertise and technology-driven precision to capture detailed cancer data, empowering healthcare providers to enhance research quality, patient outcomes, and accreditation success. Together, let’s drive the future of precision oncology through data you can trust. #OncologyAbstraction #AlpineProHealth #CancerRegistry #PrecisionOncology #OncologyCare #HealthcareData #ClinicalDataAbstraction #CancerResearch #DataAccuracy #OncologyExperts #HealthcareQuality #OncologySolutions

At Johnson & Johnson, we’re working to drive the next wave of innovation in cancer care. But progress brings complexity. Our Oncology Care Index found that 3 out of 4 oncologists felt the pace of new treatment development was overwhelming. At this year’s #JADPROLive, our very own Imran Khan sat down with three Advanced Practice Providers (APPs) - Beth Faiman, Christine Helou, and Victoria Wong - to discuss how to navigate these rapid advancements in cancer care. In partnership with our healthcare providers, we can work together to adapt and thrive in this exciting age for oncology. That’s why I’m proud of our programs like Make It HAPPen™, where we partner with APPs to develop and share resources to implement in practice. Because when we work together to support APPs, patients benefit. Learn more about how we Make It HAPPen™: https://lnkd.in/espt93gV #MyCompany #JNJOncology #MakeitHAPPen #JADPROLive

🚨 A4C Founder Laura Bray Authors Chapter in The Cancer Journal We’re proud to share that A4C’s Founder and Chief Change Maker, Laura Bray, authored a chapter in The Cancer Journal. The piece takes a patient-centered approach to addressing drug shortages through a six-step pathway to a more resilient medicine supply chain. Her chapter, “What an Oncology Drug Shortage Looks and Feels Like to Patients and What Can Be Done About It,” combines personal experience with actionable solutions to strengthen access to essential medicines. We thank The Cancer Journal for dedicating an entire issue to this critical topic and elevating the voices of experts and advocates leading this work. 📃 Read Laura Bray’s chapter: https://bit.ly/42Q6tUv 📘 Hear from other Drug Shortage Experts in the full issue of The Cancer Journal: https://bit.ly/4h8G36t #EndDrugShortages #ChangeMakers #PatientAdvocacy #PharmaResilience #TheCancerJournal

We’re excited to share a new on-demand webinar: Increasing Confidence and Alleviating Fear with DCISionRT. Hosted by our Medical Affairs Director Anna Daily, PhD, along with Regional Sales Directors Marianthi Hatzis and Halle Piacente, this session explores the science behind DCISionRT and how it supports personalized decision-making in DCIS care. In this detailed webinar, you’ll learn: •      More about DCISionRT and the research behind the test •      How DCISionRT can identify different subgroups of DCIS, including low-risk and residual-risk phenotypes •      How DCISionRT can be used in real-world practice •      Patient Impact: Breast cancer survivor Marianthi Hatzis shares her personal experience with radiation and the impact of her DCISionRT results •      Logistics of ordering—we walk you through it so the process is easy If you’ve ever been curious about the science behind DCISionRT, this is a must-watch. You can access the full webinar here: https://bit.ly/47BIXx6 And if you have any questions about DCISionRT, please reach out. We would be happy to connect with you. #DCIS #DCISionRT #PrecisionMedicine #BreastCancerCare #OncologyLeadership #SharedDecisionMaking #OncologyEducation #WebinarReplay

Once feared as a death sentence, cancer is now being met with hope, innovation, and survivorship. 💗✨ We recently caught up with Dr. Marvin Mendoza at AstraZeneca’s media event on bridging the gap to redefine cancer care in the Philippines. With continued collaboration between the medical community, private sector, and patients, we move closer to a future where more people can proudly say, “I survived.” 🌸 #BreastCancerAwarenessMonth #RedefiningCancerCare #InnovationInHealth #AstraZenecaPH

𝗦𝗰𝗿𝗼𝗹𝗹𝗶𝗻𝗴 𝗳𝗼𝗿 𝗔𝗻𝘀𝘄𝗲𝗿𝘀: 𝗛𝗼𝘄 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗦𝗵𝗮𝗽𝗲𝘀 𝘁𝗵𝗲 #𝗖𝗮𝗻𝗰𝗲𝗿 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 🤳💭 With nearly 5 billion people on social media, cancer patients are increasingly turning to online platforms for guidance, even before meeting their oncologists. In this insightful article, Dr. Jovana Mijucic explores how AI and digital engagement influence patient expectations, shape treatment decisions, and amplify the spread of cancer-related misinformation. She also highlights the vital role of accessible, evidence-based communication in rebuilding trust and empowering patients. 🏆 We are proud to share that this piece was selected as one of the two winning articles in the #ESOCollegeVoicesContest2025, recognizing outstanding writing and original perspectives from ESO College Members . Read the full article:👇 https://lnkd.in/ecTR8s9H OncoDaily European School of Oncology #Oncology #CancerCare #HealthLiteracy #DigitalHealth #CancerMisinformation #MedicalCommunication #SocialMediaAndHealth #PatientSupport #ESOncology #Cancerworld #OncoDaily #oncology

The Tip of the Iceberg Isn’t Oncology In recent years, a wave of non-medical “visionaries” has entered oncology, attracted not by science but by the optics of “impact.” To them, cancer care appears as an untapped market, a deck of numbers, or a photo-op wrapped in noble slogans. However, oncology is not a business vertical; it is an ocean—vast, unpredictable, and humbling. Only those who navigate its depths truly understand its weight. An oncologist doesn’t merely “treat cancer.” We accompany patients through diagnosis, toxicity, hope, relapse, remission, and sometimes, unbearable loss. We carry their fears, silence their pain, and share their resilience. This experience transforms us in ways that quarterly reviews never can. Those who have only seen the tip of the iceberg often confuse visibility with value and metrics with medicine. They construct stories, not systems; they celebrate awareness while neglecting accountability. They speak of purpose but lack the presence that comes from sitting beside a patient at 2 a.m. when science meets faith. Cancer care doesn’t require storytellers or saviors. It needs believers—those who understand the science, honor the struggle, and show up every single day. #Oncology #CancerCare #MedicalIntegrity #ClinicalLeadership #EthicsOverOptics #PatientFirst

Announced today: Willamette Valley Cancer Institute & Research Center partners with Canopy to improve care between visits for patients and staff. "We continuously evaluate technology solutions to help us provide better care for our patients while lowering the administrative burden for our staff. With Canopy, we’re leveraging best-in-class AI across patient services to achieve this, particularly through Remote Therapeutic Monitoring." —Casey Chiasson, M.B.A., Executive Director of WVCI Canopy helps practices manage the growing complexity of cancer care by providing a single Enterprise AI platform across patient services—triage, call center, referrals, and pharmacy—as well as capture reimbursement to sustain care between visits through PCM, CCM, RTM, and more. Today, Canopy is contracted with 10% of oncology providers in the U.S. and rapidly growing. Read more: https://lnkd.in/esz4JAsQ Attending McKesson Accelerate? Stop by booth #543 to meet the Canopy team and see a demo. #mckessonaccelerate #communitystrong #oncology #epro #remotemonitoring