SolomonEdwards’ Post

https://lnkd.in/g78emjEM Across the streaming industry, metadata = money. Platforms that treat metadata as a core asset – investing in AI tagging augmented by human expertise – are seeing concrete payoffs: higher user engagement, more personalized experiences, and new monetization opportunities from advertising to content licensing.

Presidio is transforming media workflows with Resonate, a new AI-powered content platform. As Industry Practice Director Roger Sherwood stated: "Resonate represents a new standard for how media organizations harness their content." Read the full news: https://lnkd.in/dvKiqdiq #MediaTech #AI #AWS #ContentCreation #Broadcasting #Streaming #Presidio #AgenticAI #TechIntelPro

LLMs promise step-change in content discovery, once tamed Pay TV operators and streaming services are being promised the opportunity to become the most reactive, proactive and intuitive source of TV entertainment knowledge – reducing the need for Google searches and keeping viewers on-platform or in-app for longer. The enabler is an agentic AI solution that combines the powerful inference capabilities of large language models with the professionally curated metadata and programme assets of Gracenote. This fusion is made possible with the Gracenote Video MCP Server, launched in September. With this combination, LLMs could become the initial conduit for search queries – including voice search. Gracenote reckons this will improve the relevance of search results and enable complex and often badly articulated user requests to be unpicked. Crucially, TV companies can configure the agentic workflow to ensure the LLM refers its initial thoughts to Gracenote to verify accuracy. Gracenote can also enrich the LLM suggestions with programme and movie cover artwork, more information about actors, directors and ratings, and information on where the content can be watched (and when). These results are then presented to consumers. Gracenote Video MCP Server can be used for all content discovery, including proactive recommendations that sit in a content rail on a personalised user interface. This is an example of how LLMs can be tamed for use in consumer-facing content discovery, where trust must never be compromised. We just published a deep-dive look at this product, including the LLM/Gracenote data workflow involved. The story also outlines the incremental benefits when adding LLMs to the content discovery mix. https://lnkd.in/eck6MAUn

Content has given way to control. The real power in streaming no longer comes from what’s produced but from who commands the interface that decides what audiences see. Platforms have turned discovery into a monetized, programmable layer where shelf space, search results, and autoplay zones determine success. Visibility is the new battleground, and platforms own the map, the algorithm, AND the tollbooth. (Link in comments) 𝐓𝐋;𝐃𝐑 ❏ 𝐼𝑛𝑡𝑒𝑟𝑓𝑎𝑐𝑒 = 𝐼𝑛𝑓𝑙𝑢𝑒𝑛𝑐𝑒: Platforms dictate visibility and engagement through homepage layouts, search feeds, and autoplay placements. ❏ 𝐷𝑖𝑠𝑐𝑜𝑣𝑒𝑟𝑦 𝑖𝑠 𝑃𝑎𝑦-𝑡𝑜-𝑃𝑙𝑎𝑦: Content owners must now buy, negotiate, or algorithmically earn their way into visibility. ❏ 𝑇ℎ𝑒 𝑂𝑆 𝑖𝑠 𝑡ℎ𝑒 𝑁𝑒𝑤 𝐺𝑎𝑡𝑒𝑘𝑒𝑒𝑝𝑒𝑟: Device and platform owners have consolidated audience access into a new form of distribution control.

🚀 The future of video isn’t just about content - it’s about intelligence. At #MIPCOM2025, one thing was clear: the industry is moving fast - from creation to co-creation, from versioning to transcreation, and soon from distribution to transdistribution. 💡 The challenge is no longer about producing more, but producing smarter. Between massive supply and infinite demand, technology and data now form the missing link. At Aive, we’re proud to help build this bridge between technology and creativity - turning video into data, and data back into better stories, so that creativity can scale without losing its soul. Read Olivier’s take on the matter 👇 #AI #VideoInnovation #MIPCOM #Cannes #Transcreation #Transdistribution #CreativeTech

New on ScreenMDM Extra: A deep dive into Gracenote's latest State of Play report, delivering intelligence on how content platforms should be dealing with the discovery challenge and dissatisfaction over recommendation algorithms. Interesting stat: the average French streamer spends more than 20 minutes searching for something to watch.

As we continue to deliver live content to digital screens with streaming, I think that the way in which we manage the digital distribution of the content is starting to hit a breaking point. I've noticed that owners of live content are generally tasked with building custom, one-off transport and distribution paths to every one of their licensed digital distribution partners. Each of these partners have their own unique specs for encoding, audio, ad markers, captioning, bugging, authentication, redundancy, etc. If the content distribution is exclusively on one platform, its not a big deal to build that path. But when there's more than one distribution partner, costs stacks up quickly to the point that I've seen that either quality/reliability takes a hit or opportunities to reach more fans are not taken. That's not even considering testing, recovery from issues, etc. I think the approach of building lots of 1x1 unique distribution paths is no longer sustainable, and perhaps a better way is needed. To scale reliably and efficiently, the industry must move toward a fundamentally simpler architecture. The solution is clear: content owners need a new digital version of the traditional "Meet Me Room." This central hub would serve as the single, automated hub where one source feed is transformed into every unique output needed for global delivery, whether it’s for streaming, commercial, theatrical, cable, social, private exhibition, or a combination of all of these. It’s about simplifying the process so content owners can scale their reach without multiplying their headaches. And if we're going to do this right, this should be 100% cloud-based. All replication, routing, feed conditioning, insert of ad markers, closed captioning, monitoring, and delivery assurance should live in a single pure-cloud environment, and be dead-simple to use. The future of efficient streaming distribution requires a unified, automated, and powerful core platform. This is the challenge Kiswe Core was built to solve. Want to understand how Kiswe Core can redefine your distribution economics? Want to trade stories of what you've seen in the field? DM me for more information. Let's get this right. #Streaming #MediaTech #DigitalDistribution #IndustryTrends #VideoTechnology

Korean content is thriving on OTT platforms due to several factors - *Increased investment*: Major platforms like Netflix, Disney+, and Apple are investing heavily in Korean content, producing high-quality dramas and films that appeal to global audiences. - *Globalization and accessibility*: OTT platforms have made Korean content more accessible worldwide, offering multilingual subtitles, dubbing, and affordable subscription options. - *Unique storytelling*: Korean dramas and films often feature engaging storylines, complex characters, and high production values, resonating with diverse audiences. - *Cultural relevance*: The Hallyu Wave has sparked international interest in Korean culture, driving demand for K-dramas, movies, and music. - *Partnerships and collaborations*: OTT platforms are partnering with local production companies and studios to create exclusive content, further boosting the popularity of Korean content. Some popular OTT platforms for Korean content include ³ ²: - *Netflix*: Exclusive deals with Korean production giants like Studio Dragon, offering hits like "Squid Game" and "Pyramid Game". - *Disney+*: Streaming premium hits like "Gangnam B-Side" and "The Judge from Hell", with a focus on quality content

🎥 Traffic That Plays by Different Rules Streaming isn’t classical arbitrage — it’s a long game. You warm up the audience, keep their attention, and only then monetize. Why you need a budget: • Equipment + a small team (editing, coordination, design) • Promotion and distribution • Consistent, trust-driven content that avoids bans Where it works: • YouTube, TikTok, KICK and Twitch • Boost reach with Shorts, multistreaming, Telegram funnels, and PWA links ⚡️ Earnings: Active creators reach $5–6k in 3–4 months — after that, loyalty becomes the driving force for scale 📈 Streams are the next level of content marketing. And in this model, trust isn’t optional — it’s the growth engine.

🎬 AMAZON CREATIVE AGENT EXPANDS TO STREAMING TV ADS Amazon announced a major expansion of Creative Agent on November 11, 2025, at its annual unBoxed conference. The agentic AI tool, initially introduced in September for display ads, now supports Streaming TV and Sponsored TV advertising formats, enabling advertisers to develop video creative assets through conversational guidance without production costs or specialized expertise. Creative Agent leverages Amazon's retail intelligence and brand signals to ensure brand safety and compliance while dramatically reducing production timelines. Advertisers can develop multiple variations of video creative assets that reflect their brand identity and messaging, all through the unified Amazon Ads console and Creative Studio. This expansion addresses a critical barrier for advertisers looking to execute streaming television campaigns. By combining conversational AI with automated creative generation, Amazon is enabling brands to scale their advertising presence across streaming platforms while maintaining quality and brand consistency. The tool is currently available in the United States for qualifying advertisers, with plans for broader rollout. This positions Amazon to maintain advertising relevance as commerce potentially shifts toward AI-mediated purchasing, where brand awareness becomes critical before purchase intent crystallizes. Source https://lnkd.in/di8Zreyk