The Edge: Business Tech Newsletter – March 2025
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Welcome to the Edge! This month, we’re looking at:
Experts React to Real-World Ads: Learn What Works
What’s the last ad that truly grabbed your attention? Maybe it made you laugh, or maybe it sent you straight to Google to learn more.
To get an idea of what makes these ads work, we asked three of our marketing and advertising experts to watch and react to recent real-world campaigns. First up: a recent Slack ad, with insights from LK Hoopingarner, Vice President of Managed Marketing.
Want to see how experts react to ads from Teamwork.com and Squarespace? Read the full breakdown in our blog.
Recommended by LinkedIn
Also this month:
🏆 Defining a Win in Digital Transformation
Digital transformation is an ongoing process—so when can you confidently call a win a win? Measuring success in transformation isn’t always straightforward, but having the right metrics and milestones in place is critical.
Learn how to define, track, and celebrate meaningful progress in your digital transformation journey.
🔍 Breaking Down CMMC 2.0 Compliance with Chase Deatherage
New compliance standards are on the horizon for businesses working with, or looking to work with, the government.
Not sure what CMMC 2.0 is, whether your business needs to comply, or where to start? We sat down with Chase Deatherage, who works for our cybersecurity partner, DOT Security, to cover what you need to know.
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