In a 24/7 media cycle, your reputation has no “off” switch. Ronn Torossian, 5WPR Chairman and Founder breaks down what brands must do to stay ahead, from proactive storytelling to real-time credibility building, in his latest piece for Agility PR Solutions. 🔥 A must-read for leaders navigating an always-on world. #PR #ReputationManagement #BrandStrategy #5W
5WPR
Public Relations and Communications Services
New York, NY 51,453 followers
A Digital Communications Agency
About us
5WPR (www.5wpr.com) is a top 10 independent, full-service PR agency in the U.S. known for cutting-edge programs that engage with businesses, issues and ideas. With offices in New York City and Miami, 5W has over 300 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, Travel & Hospitality, Home & Housewares); B2B (Corporate Communications, Technology, Reputation Management, CSR, Sustainability Communications); Digital Media (Social Media, SEO and Graphic Design), Public Affairs; Government Relations; and Crisis Communications. 5W's team of experts bring leading businesses a resourceful, bold and results-driven approach to communications. 5WPR has been named one of Inc. Magazine's Best Workplaces 2022! The firm was founded in 2003 and has received numerous industry accolades including PR Agency of the Year, Digital/Social Media Campaign of the Year, PR Executive of the Year, Product Launch of the Year, Business to Business Program of the Year and others.
- Website
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https://www.5wpr.com
External link for 5WPR
- Industry
- Public Relations and Communications Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2003
- Specialties
- Crisis PR, Corporate PR, Consumer PR, Food & Beverage PR, Beauty PR, Digital PR, Tech PR, Public Relations, PR Agency, PR Firm, Influencer Marketing, Social Media PR, Corporate Communications, and Communications Agency
Locations
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Primary
Get directions
3 Park Ave
Floor 19
New York, NY 10016, US
Employees at 5WPR
Updates
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📊 Creativity alone isn’t enough in today’s PR landscape - data drives impact. 5WPR CEO, Matthew Caiola, explores how blending storytelling with analytics helps brands cut through the noise and connect with the right audiences at the right time. Read the full article in Agility PR Solutions below. #PR #DataDrivenPR #Storytelling #Communications #5WPR #AgilityPR
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We’re proud to share that 5WPR has been named a 2025 Fall Clutch Global Award Winner for Public Relations, placing us among the top PR agencies worldwide. 🏆 This recognition is driven by verified client feedback - a testament to our team’s dedication and the strong partnerships we’ve built across industries. Thank you to our clients for your trust, to our team for delivering impactful work every day, and to TechIntelPro for highlighting this exciting news. 🚀 Read the full details below. #5WPR #PublicRelations #ClutchAwards #PRAgency #Communications #AgencyLife
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In today’s financial landscape, trust and transparency are everything, making strong PR more essential than ever. 💡 5WPR CEO, Matthew Caiola, shares valuable insights in his latest column for Global FinTech Edge, explaining how strategic communications help financial brands stand out, build trust, and stay ahead. 📣 In a fast-moving world of fintech innovation and evolving regulations, smart communication isn’t optional, it’s a competitive edge. 🚀 Read the full piece 👇 #FinTech #FinancialServices #PR #BrandTrust #Communications #5WPR
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CES is where innovation shines - 5WPR knows the show inside and out. From the leading brands we represent to the top-tier stories we secure, 5W delivers the visibility companies need on the world’s biggest tech stage. 💡 We’re storytellers. We’re PR pros. We’re digital marketers. We’re CES experts. ⚡ See how 5W drives impact in Vegas and beyond in the reel below, and connect with our team to elevate your brand. 🚀 Get in touch: https://brnw.ch/21wY1d3 #CES2026 #TechPR #Marketing #5WPR #PublicRelations #Innovation
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Consistency is the backbone of franchising, but too much of it can hold brands back. In his latest Elite Franchise Canada feature, Ronn Torossian, 5WPR Chairman and Founder, breaks down why today’s strongest franchises pair structure with creativity to stay competitive. Read the full piece below. #Franchising #BrandStrategy #Marketing #PR #BusinessGrowth #FranchiseLeadership #5WPR
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Next week, on December 10th in NYC, 5WPR and Latinas in Beauty are convening top industry leaders for a powerful conversation on cultural intelligence, relevancy, and the growing influence of the Latin beauty consumer in 2026. The panel, co-moderated by Angie Castro-Patterson, VP, Beauty & Wellness at 5W, and Emily Perez, Founder & Executive Director of Latinas in Beauty, features: • Patricia Reynoso – Executive Director, Brand Integrated Communications & Cultural Relevancy, The Estée Lauder Companies Inc. • Erick Flores – VP, Category Development, L'Oréal • Larissa Jensen – SVP, Global Beauty, Circana • Marina Fernandez – Brand Director, Wavytalk • Shaira F. – Founder & CEO, LUNA MAGIC • Sofia Viera – Writer, Allure, Refinery29, Popsugar, The Cut & REMEZCLA We look forward to an evening of sharp insights, meaningful networking, and a festive close to the year. 👉 RSVP via the link below by December 3rd for the chance to attend! Confirmations will follow via email. #5WPR #LatinasInBeauty #BeautyIndustry #BeautyMarketing #LatinBeauty #CulturalRelevancy #MarketingIndustry #NYCEvents #HolidayMixer #BeautyLeaders
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🛍️ Parents are busy, intentional, and trust-driven! In her latest Retail TouchPoints piece, 5WPR SVP Mallory Brown explains why PR is key in the parent purchase journey. ✨ From building confidence with expert validation, to sparking authentic “word-of-mom” advocacy, PR helps brands stand out in a crowded market. A must-read for anyone marketing to parents! 👶 #Parenting #PR #BrandTrust #ConsumerBehavior #MarketingStrategy #ParentMarketing
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🌟 In a world of fleeting trends, what makes a brand truly last? In a recent CIPR Influence article, Ronn Torossian, 5WPR Chairman and Founder details how PR goes beyond capturing attention, it’s about building enduring influence. Strategic storytelling, authentic engagement, and integrated marketing are key to creating trust that stands the test of time. 💡 A must-read for anyone looking to strengthen their brand for the long haul. #PR #BrandBuilding #Storytelling #InfluenceMarketing #Leadership
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💪 The wellness industry is booming, but without a strong PR strategy, brands risk getting drowned out. In his latest MarTech Edge column, 5WPR CEO Matthew Caiola explains why trust, credibility, and consistent storytelling are now essential for wellness brands looking to grow. 📈 A smart read for anyone in the space. #WellnessMarketing #PR #BrandReputation #MarTech #GrowthStrategy