6sense

🤖 Worried LLMs are about to replace your entire demand engine? Don’t panic — it is time to understand what’s actually happening. Let’s break down what buyers are doing with AI tools today… and what they aren’t. Spoiler: LLMs aren’t stealing your pipeline — they’re changing how buyers search, evaluate, and validate. And if you adapt, you can actually gain ground. Here’s what the data shows: - Buyers use LLMs as a starting point, not the final decision-maker. - They’re looking for summaries, clarity, and direction — not vendor selection. - Strong brands win because LLMs surface the most referenced, trusted, and helpful sources. Get the full breakdown: https://okt.to/vosVP9

🚀 When ABM and alignment finally lock in — that’s when things get real. Bonterra used 6sense’s predictive AI and a tightly aligned sales-marketing motion to completely reshape their GTM playbook. And their journey shows how combining signal-driven targeting with team unity can turn strategy into results. If your ABM feels more hopeful than strategic — this is a story worth reading. Here’s what you need to know: https://okt.to/zSLqBM

ICYMI: LLMs are eating your organic traffic. But here’s the good news: buyer experience can MORE than make up for it. In our new guide, we break down how AI-generated answers are reducing traditional website visits — and why the companies that win in 2026 will be the ones who build irresistible, high-trust buyer experiences across every channel. You’ll learn: - Why LLMs are collapsing early-stage website traffic - How strong buyer experience keeps you on the shortlist before anyone even searches - The blueprint for creating a journey buyers prefer over generic AI answers If your company is feeling the impact of declining search traffic — this is exactly where to shift your strategy next. Read the full guide: https://okt.to/9msyzX

🌟 Breakthrough Winners Spotlight 🌟 These teams didn’t just show up this year — they set the bar for what’s possible in modern GTM. Our 2025 Breakthrough Award winners delivered smarter plays, tighter alignment, bolder creativity, and real revenue impact. Let’s give it up for the standout winners across every category: Fastest Time to Value - Rithum Workflow Wizard - Blue Yonder Small Team, Big Results - F12.net Innovation Through Integrations - Qlik Transformation Trailblazer - Socure Rockstar Sales Team - Service Express AI Game Changer of the Year - Simpro Software Technology Partner of the Year - INFUSE Agency Partner of the Year - 2X

Your GTM plan needs a refresh... Because 2026 isn’t the year to copy/paste last year’s strategy. AI is moving faster. Buying cycles are shorter. Teams are leaner. So what’s one thing you’re NOT bringing into next year’s strategy? Drop your answer in the comments.

⏱️ Economic uncertainty isn’t slowing buyers down — it’s speeding them up. According to the new report, today’s macro environment is compressing buying cycles faster than anyone expected. Nearly half of all buyers say economic pressure directly shortened their buying cycles this year. Because when budgets tighten, teams don’t linger — they move quickly toward the solutions they trust most. What does that mean for GTM teams? 🔍 You have less time to influence decisions. 🤝 Trust and brand matter more. ⚡ Signal-driven engagement becomes non-negotiable. If you’ve been feeling the acceleration in your funnel, you’re not imagining it. This report explains exactly why it’s happening — and how to adapt. Read all of the insights: https://okt.to/lQIu62

If you think sales and marketing alignment is just a meeting on your calendar… think again. Lia Davidson, CMO at EAB, joins the podcast to talk about what alignment really looks like when you put humans, not handoffs, at the center. You’ll learn: ✨ Why “alignment” fails when it’s focused on process instead of people ✨ How human-centric systems drive higher trust ✨ The habits and mindsets that top revenue teams adopt If you care about building a GTM engine where sales and marketing actually run in the same direction, this is the episode. Listen here: https://okt.to/sXWTcJ

🤖 The world of B2B buying is changing — fast. Generative AI and LLMs are rewriting how buyers find info, research solutions, and shortlist vendors. That’s why our new guide dives into what this shift means for GTM teams, and how you can stay ahead. 🔍 What you’ll learn: - How buyers use AI tools to research before they ever visit your site or talk to sales - Why traditional gated content and static web pages are losing ground - What you can do instead: adapt content strategy, rethink engagement, and meet buyers where they are If you’re serious about staying relevant in 2026 (who isn’t?) — this guide is a must-read. Explore it here: https://okt.to/W6TcCj

🎬 Missed the live session? No worries — the replay is now live! The on-demand session features Brian DeHaan and Liz McComas from ROI·DNA — plus our very own Kyle Dugan. What you’ll learn: 🔍 How to build a B2B ad program that actually drives pipeline. 🎯 Tactics for targeting in-market accounts across LinkedIn, Google, Meta, CTV, and more. 📊 Ways to measure real return — not just clicks and impressions. Watch the full session on-demand: https://okt.to/eWrw0U

A moment of gratitude 💚 Breakthrough wouldn’t be the same without the incredible partners who show up, share their expertise, build with us, and help bring the entire experience to life. To every sponsor, speaker, and partner who helped make this year unforgettable — thank you. Your innovation, energy, and support fuel the GTM community in ways that matter far beyond the conference walls. Onward to Breakthrough 2026. 💥 Teal Sponsors: ROI·DNA and Qualified Platinum Sponsors: 2X and Ignitium: ABX Orchestration Gold Sponsors: Folloze, INFUSE, PathFactory, Informa TechTarget, LeanData, RevSure AI Bronze Sponsors: DemandWorks, :Different, G2, Optimizely, ON24 Silver Sponsors: Bombora, Chili Piper, Consensus, Elevated Third, Integrate, Mutiny, NavigateIQ, PossibleNOW, Reachdesk, Sequel.io, TechnologyAdvice, Trendemon, Userled Experiences Sponsors: Sendoso, Actively AI