Muck Rack

Thank you to everyone who joined us for the inaugural #GenerativePulseSummit earlier this week, especially our Muck Rack customers! Your engagement and insights helped make the day a true success. Swipe through the graphics for a look at the day’s key moments and themes. We’re grateful to learn alongside you and look forward to driving this new GEO era of comms together. 🤝

What will define PR success in 2026? Join us next week for our PR Predictions for 2026 webinar, where leading PR pros share what’s next for earning attention, proving value and partnering with AI in an evolving media landscape. Featuring: ⭐ Ari Isaacman D'Angelo, Chief Comms Officer, Business Insider ⭐ Enoma Owens, Founder, Message Received ⭐ Gab Ferree, Founder, Off the Record Register now: https://bit.ly/482E7bk

AI is reshaping crisis communication and changing how fast narratives form. We sat down with leading crisis expert Molly McPherson to talk about how communicators can use AI without losing authenticity or good judgment. Her take: “Generative search is completely rewiring the PR playbook.” Read the full conversation: https://bit.ly/3KwhxQG

The What Is AI Reading? December 2025 report is here! We analyzed over 1 million links cited by leading AI models, including ChatGPT, Claude and Gemini. In this second edition, we found that AI continues to anchor its answers in earned and journalistic sources, with a quarter of all citations coming from journalistic sources. Press releases are also showing up as sources in LLMs, with citations increasing 5x more since we launched the first edition of the report in July. The full report shows how citation patterns have shifted since our July report and provides insights to help PR teams strengthen their GEO strategy and visibility in AI-driven search. Read the full report: https://bit.ly/48N8Tqg

There are a lot of talented PR and comms pros looking for their next role right now—and we want to help. We’re sharing a curated list of new PR and comms jobs every Monday to make the search just a little easier. 🌟 Raymond James (St Petersburg FL, Hybrid) - Communications Specialist: https://bit.ly/3Kv9Lq6 🌟 Blackbaud (Remote) - Senior Principal Public Relations Specialist: https://bit.ly/4rpEm9f 🌟 Procore Technologies (Austin TX, Onsite) - Sr. PR Manager, Product: https://bit.ly/48edeCE 🌟 Glodow Nead Communications (San Francisco CA, Hybrid) - Public Relations Account Manager: https://bit.ly/4pbgWD3 🌟 Institute of Culinary Education (New York NY, Onsite) - Senior PR Manager/Associate Director: https://bit.ly/4rv3Ulj 🌟 California Human Development (Santa Rosa CA, Onsite) - Director of Strategic Communications: https://bit.ly/4rCZj0L Know someone who’s hiring? Drop the link in the comments or DM us—we’ll include it in the next roundup! #publicrelations #pr

PR pros know the Thanksgiving rush is real. Do you push one last pitch, plan for future cover or power down early for pie? 🥧 Cast your vote below and share your holiday strategy!

Ever wondered what happens right after a customer signs on with Muck Rack? Meet the Customer Onboarding team—the group guiding new users through their first 90 days, helping them feel confident, supported and ready for long-term success. 🤝 Go behind the scenes with Leah Guilmette and learn how this team sets the tone for every customer’s journey from day one. Read the full story: https://bit.ly/47Mm9ex

There are a lot of talented PR and comms pros looking for their next role right now—and we want to help. We’re sharing a curated list of new PR and comms jobs every Monday to make the search just a little easier. 🌟 The New York Times (New York NY, Onsite) - Senior Manager, Digital Media & Communications: https://bit.ly/488UAuL 🌟 VSC (Remote) - Remote: Public Relations Account Lead: https://bit.ly/4o8XJR2 🌟 DoorDash (New York NY, Onsite) - Associate, Corporate Communications: https://bit.ly/44f7kyE 🌟 National Women's Soccer League (NWSL) (New York NY, Hybrid) - Manager, PR & Communications: https://bit.ly/4oVdZGM 🌟 eos Products (New York NY, Hybrid) - Sr. Manager, Public Relations: https://bit.ly/4o8XKo4 🌟 Hormel Foods (Austin MN, Onsite) - Communications Manager/Senior Communications Manager - External Communications: https://bit.ly/44r38Mj 🌟 Walmart (Bentonville AR, Onsite) - Director, Communications - Customer Innovations and Tech Strategy: https://bit.ly/44r37If Know someone who’s hiring? Drop the link in the comments or DM us—we’ll include it in the next roundup! #publicrelations #pr

From breaking news to bold campaigns, we’re thankful for the PR pros and journalists who have changed us for good. You rejocify the feed, keep it real and make the industry better every day 💚🩷 #WickedForGood #Wicked #PR #Journalism (inspo: Universal Pictures Wicked: For Good)