Ruepoint

Spotify has everyone looking at their listening habits. We thought our year and media intelligence journey deserved its own Wrapped too. 😎 🔹 In 2025, we spent less time counting clips and more time answering the question that really matters: what changed because of communication? Ruepoint 2025 Wrapped is a snapshot of that shift – the work, themes and conversations that defined our year in PR measurement. 👉 Swipe through the carousel to see why Ruepoint proudly sits in the outcome-obsessed club. #SpotifyWrapped

AMEC Measurement Month once again brought forward the ideas shaping communication measurement. 📊 From AI and integration to outcome-driven practice, the sessions we followed all pointed in one direction: more value, clearer evidence, and stronger decisions. 🙌 We’re proud to support this initiative each year. Here are a few takeaways from some of the key conversations 👇 AMEC Measurement and Evaluation #AMECMM #MeasurementMatters #PRMeasurement #CommsStrategy #MediaIntelligence

Last week’s AMEC Measurement Month webinar, hosted by P+ Measurement Services, brought forward a message our industry can no longer ignore: communication is only valuable when we can prove its outcomes. 📊 👉 The conversation underscored a simple truth: effective measurement begins at the planning stage, not the reporting stage. It’s not about how much activity we produce, but about the behaviours we shift, the perceptions we shape, and the value we create for the organisation. 🎙️ Thanks to the speakers who shaped this discussion: Iskren Lilov (Muck Rack / AMEC), Amber Daugherty, MCM (Big Valley Marketing), Chris Wangalwa, MPRSK (Africa Strategic Communication Hub (ASCH)), Adaoha Vivian (Ogonnaya) Njemanze (NOVVA Media & Communications), Adedoyin Jaiyesimi (The Comms Avenue), and David Akinfenwa (Selar). We’ve captured the key takeaways in this carousel. Swipe through for the insights 👇 AMEC Measurement and Evaluation #AMECMM #MeasurementMatters #PRMeasurement #CommsStrategy #MediaIntelligence

🤖 AI is changing how communications teams measure visibility and impact. During an AMEC Measurement Month webinar, Sara Lloyd (Pan Macmillan), Andrew Bruce Smith (PRCA), Iskren Lilov (Muck Rack), and John Gaylor shared what they are seeing across teams, tools and workflows. 👉 We gathered 5 insights that show where the industry is heading. They cover adoption, culture, GEO, and how AI is reshaping the fundamentals of search and measurement. ▶️ Watch the full webinar here: https://lnkd.in/dXjPmsbG AMEC Measurement and Evaluation #AMECMMonth #MediaIntelligence #AIvisibility #AImeasurement

This week, we’re joining a global conversation on how to move from outputs to outcomes in communications. 📊 👉 As part of AMEC Measurement Month, P+ Measurement Services is hosting a session on how outcome-based frameworks can drive trust, strategy, and business value locally and globally. 🎙️  Featuring a diverse panel of communications leaders, including Iskren Lilov, Head of Marketing & Comms at Ruepoint and AMEC Comms Taskforce Lead. 💡 The panel will explore how communicators can move beyond activity reporting to demonstrate real effectiveness, whatever the region, sector, or scale. Join the discussion here: https://lnkd.in/dbCKHSGZ Thanks to Pdis+ Measurement Services for bringing this conversation forward as part of #AMECMM. AMEC Measurement and Evaluation #MeasurementMatters #CommsStrategy #MediaIntelligence #PRMeasurement

🌍 From handball courts to hidden corners of the world, Metodi Lesanski has always been on the move. 🤾♂️ Before joining Ruepoint, he played handball competitively until an early retirement led him to explore new paths to combine work and travel. 🧳 Now, as a Media Monitoring Analyst, he brings that same energy and drive to a fully remote role that fits his lifestyle perfectly. Metodi says he found the perfect balance: meaningful work, flexibility, and a team culture that backs him every step of the way. 🙌 What stands out to him most is the teamwork. No matter the obstacle, it’s the collaborative spirit that turns challenges into quick wins. This makes Ruepoint’s remote culture feel truly connected. 💡 One thing he’s learned along the way? Doing your job well is important, but getting to know the people you work with matters just as much. And with a diverse, curious, and international team, there’s always something new to learn. Metodi, thanks for bringing your energy and adaptability to the team. We’re lucky to have you with us on the journey. #RuepointFaces #MediaMonitoring #WorkLifeBalance #Teamwork

📏 As part of AMEC Measurement Month, global brands joined forces to explore one question: how is PR measurement evolving in the age of AI? In this webinar, Sarah Myles (McDonald's), Nicola Leske (DHL), Laju Obasaju, JD, MBA (Comcast), and Raina Lazarova (Muck Rack) unpacked findings from the 2025 State of PR Measurement report, revealing how AI, integration, and insight-driven measurement are redefining success in communications. Here are three takeaways that stood out: 1️⃣ Measurement is now non-negotiable: 81% of PR pros actively measure their work, and 82% say it’s important, yet many still face challenges linking outcomes to business impact. 2️⃣ AI is the next frontier: While only 28% of teams currently use AI tools for measurement, 93% expect AI to reshape their workflows within two years - from automating analysis to tracking brand visibility in AI-generated content. 3️⃣ Actionable insights > vanity metrics: Across industries, there’s a clear shift toward using data to learn, adapt, and demonstrate value in ways that resonate with leadership and clients alike. ▶️ Missed the live session? 👉 Watch the full webinar: https://lnkd.in/dhYKdQ55 AMEC Measurement and Evaluation #AMECMM #MeasurementMonth #PRMeasurement #MediaIntelligence #AIinComms

🌍 Communicators from 32 countries gathered in Mumbai this week to explore one big idea: how to lead with purpose and clarity in a world shaped by data, algorithms and constant change. 👉 Our Head of Marketing and Comms Iskren Lilov joined industry leaders for three days of global perspectives, open discussions, and exchange of insights at the ICCO Global Summit 2025. Here are four ideas that stood out 👇 🔹 The 5X Era – Jim O'Leary (Weber Shandwick) outlined five economies reshaping global communications: attention, stakeholder, creator, experience and intelligence (with the last expected to grow over 5 times in the coming years!). His call to action: communicators must adapt faster, balancing data and automation with creativity and judgment. 🔹 Reputation, Risk and Resilience – A session led by Rod Cartwright, featuring Christina Forsgård (Netprofile), Tina McCorkindale, Ph.D., APR (IPR), and Justin Green (Global Alliance) highlighted that crisis preparedness is no longer about response plans but about fostering the right culture. The most resilient organisations are those where empathy, trust and clarity guide every decision long before a crisis hits. 🔹 Reprogramming PR – Chad Latz (Burson) and Tristan Roy (Edelman) discussed how AI is transforming PR workflows. True transformation starts with curiosity and leadership, not tools. Success will depend on creating safe spaces for experimentation and learning. 🔹 Human & Machine Gatekeepers – Brian Keenan (We. Communications) explored how influence is now shared between human relationships and machine algorithms. As AI increasingly determines what brand gets noticed, externally validated credibility and LLM-friendly content structure have become the building blocks of trust with this new stakeholder. Across sessions, one message echoed clearly: the future of communication won’t be led by technology alone, it will belong to those who use it to make human insight go further. 💡 International Communications Consultancy Organisation #ICCOGlobalSummit #PublicRelations #CommsStrategy #AIinPR #ReputationManagement

A great way to wrap up the summit: AMEC x Muck Rack networking drinks in Mumbai 🥂 After three packed days of thoughtful sessions, awards, and hallway conversations, it was great to unwind and catch up with fellow delegates, raising a glass to future collaboration.
 Thanks to everyone who joined us. Until next time! International Communications Consultancy Organisation #ICCOGlobalSummit #CommsStrategy #MediaIntelligence #GlobalPR

How can comms teams prove impact ethically, strategically, and in line with organisational outcomes? 📊 🎙️ Next week, our Head of Insight Consultancy, Susan Ryan will join a workshop led by Martina Byrne PhD, FPRII, exploring how comms professionals can move beyond vanity metrics and build a stronger culture of evaluation. As part of the session, Susan will present the University of Limerick case study, walking through how Ruepoint helped embed ethical, outcome-driven measurement that led to recognition at the AMEC Awards. Grounded in the updated Barcelona Principles 4.0, the session will offer global best practices and tools to help teams: ✅ Align metrics with real organisational outcomes ✅ Use evaluation to support strategy and decision-making ✅ Translate measurement into insights that leadership can trust 🔗 Register here: https://lnkd.in/eke-w7dw Thanks to Public Relations Institute of Ireland for bringing this session to life! #CommsMeasurement #BarcelonaPrinciples #StrategicComms #MediaIntelligence