Protelicious Corp

News at Protelicious Corp - Medical Board and Chief Medical Officer Announcing Our Medical Advisory Board (MAB) & New Chief Medical Officer Protelicious is expanding in the US and advancing our mission at the intersection of functional nutrition, longevity, metabolic health, and wellness. Today, we’re launching the Protelicious Medical Advisory Board (MAB), a global group of clinicians, researchers, and health & wellness leaders guiding us on clinical validation, wellness integration, and impact across healthcare, longevity, and wellness platforms. We’re honored to welcome Dr. Allan Brian Chiunda, MD, PhD, MPH, as Chief Medical Officer. Dr. Chiunda brings over twenty years of leadership in clinical care, research, population health and wellness, epidemiology, and AI-driven innovation. His expertise will help us measure impact, validate outcomes, and bridge clinical data with real-world wellness. His leadership strengthens our commitment to gourmet nutrition and a joyful experience of health and wellness for all, powered by our ESSENTIAL, A2 Gourmet Whey Protein Concentrate, PARAD'ICE, good for you ice cream, and proprietary Wellness Evaluator®. Please join us in welcoming Dr. Chiunda as we move into this new chapter in preventive, metabolic, and longevity nutrition, centered on both population health and wellness!

Protelicious is proud to welcome Healthcare Shares as an investor and strategic partner. Their investment is more than capital—it’s a strong endorsement of our mission to redefine functional indulgence through delicious, science-backed nutrition that supports muscle, metabolic, and skin health. We’re especially proud to have this support following our first institutional investment of the year from Expert Dojo, whose growth-focused ecosystem helped us accelerate our U.S. entry. Together, these partners reflect the dual nature of our strategy: expanding through both consumer wellness and clinical credibility. As GLP-1 therapies reshape the landscape of diabetes and healthy aging, we believe that indulgent, clinically beneficial foods will play a vital role in improving outcomes, adherence, and everyday quality of life. Our partnership with Healthcare Shares marks the beginning of a new phase: building out our presence in the healthcare ecosystem and scaling with partners who believe in the power of food as a therapeutic tool. We’re grateful for the belief—and excited for what’s ahead!!

As the founder of Protelicious, my belief has always been that the road to wellness should be paved with great-tasting food, and that indulgent foods can and should contribute to foundational health, with science-backed benefits, rather than work against it. Since the soft launch of our PARAD'ICE in July, we have witnessed a significant shift: premium retailers and better-for-you meal plan operators are acknowledging the unique approach of Protelicious. We are not just another "healthy" product; we provide the longevity-focused and GLP-1 users with a way to relish food that aids in muscle, skin, metabolism, and confidence without compromising on pleasure. Achieving the right balance of functional nutrition is key; it becomes a daily craving rather than just a supplement. A word about the fast-growing GLP-1 revolution and risks - GLP-1 medications like Ozempic, Wegovy, and Mounjaro are revolutionizing lives, with an estimated 23.6 million users by 2025, predominantly in the U.S. - However, overlooked by many is the fact that 25–45% of GLP-1 weight loss comprises muscle, not fat, leading to concerns like skin sagging and premature aging, and inadequate protein intake for recovery. Protelicious is proud to bridge this gap by being the first brand to support longevity-focused and GLP-1 users with indulgent, scientifically-backed nutrition, both in retail and consumer settings. Market trends we've seen since July? Crave-worthy functional foods delivering science-backed benefits are becoming essential, not just a luxury. Why does the Protelicious product line work synergistically for the longevity-focused and GLP-1 users? - Muscle Preservation: PARAD'ICE gourmet & high protein & zero added sugar ice cream balances glucose spikes, insulin, and supports bones and muscles with a "rock on" delicious experience. - Skin Integrity: Amino acids promote collagen, elasticity, and tone - Longevity & Metabolic Health: A2 whey aids gut health, insulin response, and inflammation are all supported through ESSENTIAL Gourmet Whey Protein Concentrate - Last - but definitely not least - adherence through pleasure and joy. We all want a little more of that. If you’re a wellness retailer, meal plan operator, a healthcare professional or a GLP-1 user, let’s talk. This is a movement — and we’re just getting started. #GLP1 #Ozempic #Longevity #HealthyAging #Protelicious #ParadIce #ProteinMatters #FunctionalFood #BetterForYou #WellnessBusiness #A2Whey

In Hong Kong and interested in longevity? This is for you!

Exciting News 📣 We’re thrilled to announce that PARAD’ICE by Protelicious is now available at Rainbow Acres in LA! PARAD'ICE is not your average ice cream. Created by a French pastry chef and the Protelicious science team, it’s unbelievably rich, creamy, packed with up to 28g of protein per pint, zero added sugar and diabetic-friendly! A big thank you to Rainbow Acres for partnering with us to bring their customers this treat that loves you back. If you’re in the area, make sure to stop by, grab a pint, and taste the difference! #Protelicious #PARADICE #HealthyIndulgence #RainbowAcres #IceCreamReinvented

👀 Looking for a Part-Time Sales & Business Development Lead (Hong Kong) Are you passionate about health, wellness, and delicious food? Want to make a real impact in a fast-growing startup? Protelicious is looking for a driven, entrepreneurial individual to help us grow our presence in Hong Kong. About the Role As our Sales & Business Development Lead, you’ll play a key role in expanding our reach and building strong relationships with customers and partners. This is a part-time, remote position, perfect for someone who’s proactive, adaptable, and eager to learn. Start Date: September 2025 Location: Remote (Hong Kong-based) What You’ll Do - Drive business development: Identify new opportunities, build partnerships, and help shape our growth strategy. - Oversee inventory & supply chain: Supervise stock levels and coordinate with suppliers under global operations managers to keep operations running smoothly. Under the global operations managers, oversee the stock and inventory - Support customers: Build relationships, answer questions, and ensure our customers have a great experience. - Embrace startup life: Work closely with our team, bring new ideas, and help us stay agile and innovative. What You’ll Learn - Hands-on experience in business development and sales - Real-world supply chain and inventory management - Customer relationship management in a dynamic environment - How a startup operates and adapts in a fast-moving industry About Protelicious We believe healthy eating should feel like a joy, not a constraint—our products are crafted to deliver a measurable impact with indulgent taste. Feel empowered as taste and health coexist harmoniously. Since 2017, we’ve been serving businesses and consumers in Hong Kong with our Gourmet Signature Whey Protein including a select group of premium food & beverage customers who share our commitment to quality. Who We’re Looking For - Motivated self-starter with a passion for health, food, and wellness - Curious, adaptable, and eager to take on new challenges - Comfortable working independently and remotely - Interested in international business and startup culture How to Apply Ready to join us? Send your CV or a quick message to hello@protelicious.com. We’d love to hear from you! #recruitment #businessdevelopment #operations #remotework #protelicious #functionalfood #foodtech

We’re thrilled to announce that Protelicious is now officially certified as a Women’s Business Enterprise by WEConnect International in Hong Kong! WEConnect International is a global network that connects women-owned businesses with qualified buyers around the world, helping to open doors to new markets and opportunities. By certifying women’s enterprises, WEConnect International fosters greater supplier diversity and empowers women entrepreneurs to thrive in the global economy. Being part of this vibrant community means we can access invaluable resources, partnerships, and support – enabling us to grow, innovate, and contribute to a more equitable business landscape. This recognition means a lot. As a women-driven company founded by Sheila Partrat (BSc (FSc), MA), we’ve always believed in the power of women to lead, innovate, and make a real impact. Earning this certification is a proud milestone on our journey, and it strengthens our commitment to building a more inclusive, empowering business—both inside our team and in the wider community. Thank you WEConnect International for this opportunity. We’re looking forward to connecting with other women-led businesses and partners who share our vision for a healthier, more delicious future. Here’s to supporting each other and celebrating every step forward! #WEConnect #WomenOwned #WomenInBusiness #Empowerment #HongKong

It was an honour to be featured, thank you LUXHAMMER!