Rare Beauty

We’re honored to share that our first-ever fine fragrance, Rare Eau de Parfum, has been named WWD BeautyInc’s Innovator of the Year in Fragrance.   Our expansion into fragrance marked an important milestone for us. One defined by a modern gourmand profile, a customizable scent experience, and packaging designed with accessible in mind. The industry and community response has been extraordinary, and we’re deeply proud of this launch.   Thank you to WWD BeautyInc for this honor, and to our community for embracing our first fragrance with so much love. https://lnkd.in/gBc3-j56

Last week, Founder Selena Gomez paid a special visit to one of the #RareImpactFund nonprofit partners, Didi Hirsch. Founded in 1942, Didi Hirsch Mental Health Services saves and transforms lives through world-class, whole-person mental health care and suicide prevention. Each year, the organization provides services to more than 270,000 children, adults, and families across its programs.     Selena toured Didi Hirsch’s new youth drop-in center in Glendale, California. Named Our Third Place as it serves as a safe space between home and school, the center features an array of creative therapy spaces including arts and crafts, self-care, and music rooms where students build confidence and express themselves. She then paid a visit to Didi Hirsch’s Suicide Prevention Center in Century City. The center is home to both Didi Hirsch’s Crisis and Teen Lines which provide crisis counseling and mental health support across the U.S. Selena toured each space, meeting with staff and youth and participating in conversations about the history of Didi Hirsch and the pressing needs of today's youth.  The Rare Impact Fund’s has been a proud supporter of Didi Hirsch since 2021. Their contribution helps expand Didi Hirsch’s community outreach and education efforts — raising awareness around suicide prevention and improving access to mental health resources for youth and families. To learn more about Didi Hirsch, visit https://didihirsch.org/

Our community has guided us from the start, shaping our purpose, products, and cultural impact.   Over the past five years, they've also inspired the brand partnerships they wanted to see. The social tags, cultural callouts, and the way Soft Pinch Liquid Blush found its way into unexpected worlds sparked our first feel good collabs with Industrias Tajín, binkmade, and BÉIS.   We’re grateful for partners who celebrate what makes each of us rare. When our worlds align around authenticity and purpose, truly meaningful moments happen. https://lnkd.in/epYMb9YH - Glossy

Last month at the Rare Impact Fund Benefit, we celebrated a milestone that means so much to our entire team – five years of the Rare Impact Fund.   Founded with the vision that every young person deserves access to mental health care, stigma-free community support, and culturally responsive resources, the Rare Impact Fund has worked to mobilize $100 million to expand access to mental health resources for young people around the world.    In just five years, the Fund has supported 30 nonprofit organizations across five continents, reaching over 2 million young people annually through crisis response, school-based programs, and community-led initiatives.  To honor this work, the program included a special segment where five of our nonprofit partners – The Jed Foundation (JED), Labhya, La Familia, Trans Lifeline, Transformative Educational Leadership – were invited on stage for an honest and open conversation with Emmy Award-winning Late Night host #JimmyKimmel. The group shared insights on everything from the power of peer-to-peer support models to how prevention-based approaches can change the path for young people.  The Benefit brought together philanthropists, corporate supporters, nonprofit partners, and leaders across sectors, all united by the belief that mental health deserves the same care, attention, and investment as physical health.  To our nonprofit partners, thank you for the life-changing work you do every day. And to our supporters, thank you for helping us turn this shared vision into reality. Here’s to the next five years – and to building a future where every young person has access to the care they deserve. ✨ SEPHORA Pinterest PACSUN UCLA Health lululemon Universal Music Group kate spade new york #FindSOLLOS #AppleMusic WME | William Morris Endeavor Johnson Shapiro Slewett & Kole LLP Alaska Airlines CANDICE&ALISON Inc. nya studios BÉIS Alfa Romeo FabFitFun Diageo Kavahana Paradise Springs Winery Whiny Baby Loveweld Sockerbit Haikuists Mise by Chef Danny Elmaleh Levain Bakery #Serendipity Chipotle Mexican Grill #Laufey #RaeSada #TheMarias

We’re honored to be named a finalist for two Anthem Community Voice Awards alongside our incredible partner SEPHORA for our 2024 Make a Rare Impact campaign.   The Anthem Awards celebrate purpose-driven work that creates meaningful change around the world and we’re proud to be recognized in both the Partnership & Collaboration and Corporate Social Responsibility categories.   Because when purpose and partnership come together, real impact happens. We’re so grateful to our community for helping us turn beauty into impact every day.    Public voting is now open through October 30: https://wbby.co/HEAWFP

For the third consecutive year, we are proud to partner with Rare Beauty by Selena Gomez to Make A Rare Impact in honor of #WorldMentalHealthDay! From October 10th to 12th, we are donating up to 100% of Rare Beauty fine fragrance sales across 25 markets to the Rare Impact Fund. Created in 2020 by Selena Gomez, the Rare Impact Fund’s mission is to mobilize $100 million for organizations expanding access to youth mental health services and education around the world. Thanks to your support, Sephora’s donations have helped Rare Impact Fund’s nonprofit partners reach over 2 million people across five continents. Shop Rare Beauty fragrance between October 10-12 and let’s #MakeARareImpact together. #WeAreSephora #WeBelongToSomethingBeautiful

In just five years, the Rare Impact Fund has supported over 30 nonprofits and reached more than 2 million people each year — thanks to our incredible global community. For the third year in a row, we’re proud to partner with SEPHORA to #MakeARareImpact in honor of World Mental Health Day on October 10. From October 10–12, 100% of Rare Beauty fine fragrance sales at Sephora will be donated to the Rare Impact Fund, helping expand access to youth mental health resources and education around the world. Together, we’re proving that beauty can make a difference.

Say hi 👋 to our 25 college and graduate students from across the U.S. who have been selected for being mental health champions in their community. The Rare Impact Ambassadors will work closely with our Rare Impact team and mental health partners over the coming months focusing on mental health advocacy, community building, and personal growth. We can’t wait to work alongside this incredible group of leaders! Learn more at rarebeauty.com/rareimpact Isabella Lopez, Angie Vidal Hernandez, Daniel Rossignol, Lauren Vaba, Rachel A., Jimin Lee, Richa Kondapally, Kristen Lew, Soovin Lee, Eliana Feinstein, Tahirah Abdul-Qadir, Paula Valdez, Eileen U., Berhan Hagezom, Kyra Wagner, Alejandra G., Trey Leveque, Bryan Robleto, Mia Chey Avila, Anjani Sharma, Destiny Burse, Elyssa Loarie, Saanvi Arora, Kaylee Chen, Kimberly Hestermann

Last weekend, we teamed up with our friends at Shopify to bring the blush that makes a difference to West Hollywood, transforming our community’s Soft Pinch Blush wardrobe into an immersive reality.    The weekend kicked off with an intimate creator preview and welcomed thousands of guests over two days. The experience featured:   ✨First-to-market Magic Mirror with AI-powered personalized shade recommendation ✨1,500+ Soft Pinch Liquid Blushes gifted ✨Early access to three new Soft Pinch shades Adore, Resilience, and Spirited, alongside bestsellers ✨Complimentary Puffy Traveler Totes with custom embroidery ✨Surprise giveaways and a chance to win a Rare Eau de Parfum signed by Selena Gomez   We’re so grateful to our community who showed up and made this weekend unforgettable. From debuting new tech to celebrating Soft Pinch in real life, every moment was a reminder that the real magic happens when we are with our community.

Before Rare Eau de Parfum launches on August 7, we’re partnering with Shop from Shopify to reimagine how consumers discover fragrance through connection, curiosity, and scent. Using the Shop app, we can effortlessly connect with our customers to create a one-of-a-kind experience. We’ve brought scent to the streets with scratch-and-sniff billboards in the heart of NYC to create an olfactive experience inviting passersby to stop, smell, and connect. Blending the emotional power of fragrance with the frictionless ease of mobile commerce. With a simple scan of the geo-gated QR code, visitors can request an exclusive replica sample delivered right to their doorstep via Shop. A seamless moment of discovery that is personal, memorable, and made to meet you where you are. #RareBeauty #RareEauDeParfum #RareMoments #PoweredByShopify https://lnkd.in/gantAaWW