The Edge: Business Tech Newsletter - November 2025
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3 Quick Headlines
Can Cybersecurity Add to the Bottom Line?
Cybersecurity is often seen as just another expense—an unavoidable cost of doing business. But that mindset misses the bigger picture.
Like any smart investment, cybersecurity should deliver a return.
More than avoiding costly incidents—lost revenue, reputational damage, and regulatory fines—a well-aligned cybersecurity strategy can also:
- Open doors to partnerships in highly regulated industries
- Increase your organization’s valuation during M&A discussions
- Build long-term trust with clients, investors, and stakeholders
How Successful Companies Navigate Change
Digital transformation isn’t just about adopting new tools—it’s about getting your entire organization to embrace change, often across workflows, teams, and leadership.
That’s no small task.
Whether you’re onboarding new tech, adapting to evolving markets, or implementing a strategic shift, change management is what makes transformation sustainable. Without it, even the best innovations can fall flat.
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We've highlighted five expert-backed change management strategies that help organizations reduce disruption, empower employees, and create a culture ready for continuous evolution.
How the Best Brands Shape Their Visual Identity
The best brands don’t just look good—they stick with you. That kind of staying power comes from a strong, intentional visual identity.
But design alone isn’t enough. From color palettes to typography, logos to iconography, every visual element should support a clear brand message and feel like part of the same story—one your audience recognizes instantly.
In this article, we explore how visual branding goes beyond surface-level polish to drive trust, consistency, and business growth. You’ll learn how the most successful brands craft and evolve their visual identity to reflect who they are and where they’re going.
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